On Tuesday, Reuters announced it was going to begin giving away content to publishers on a scale never before seen in the news agency’s more than 160-year history.
It too early to tell what the policy will mean for the newswire’s rivals, like The Associated Press, Agence France-Presse and Getty. But in an email question-and-answer session with Poynter, Reuters Global Managing Director Steven Schwartz writes that the company’s new initiative wasn’t driven by the competition:
From a strategic standpoint, what does this loss-leader approach mean for your competitors, like The Associated Press and AFP?
We have always prided ourselves on innovation and what we are doing acknowledges that the market is changing, as are some of our other initiatives like custom programming for broadcasters and content creation for brands. Read more