“What’s your fascination with this Apple Watch, Mario?,” a long time colleague asked me when I ran into him at the WAN IFRA World Media Congress recently. “It’s your new toy, isn’t it?”
I admit that my Apple Watch and I have been inseparable since I got it five weeks ago. You could call it a toy, if you wish, but I don’t. I see it as a constant companion and personal assistant on my wrist. It is also a laboratory piece for the storyteller and designer in me as I immerse myself in the world of at-a-glance journalism.
That is what smartwatches are all about: glancing. We are not likely to spend longer than 5 seconds looking at our watch. We are not (yet) going to read long texts on the face of a watch. Read more