A couple weeks ago I predicted that Apple’s virtual Newsstand for iPads and iPhones would provide “a little more convenience for the user, and a little more discoverability for the publisher — but nothing here is a game-changer.”
I stand by the first part of that diagnosis, but it’s now clear there is something game-changing about Newsstand. Since Apple launched it last week in the latest version of its iOS operating system, its impact has been immediate and significant. Many Newsstand apps now rank among the top free apps overall, and magazine and newspaper apps are benefiting from a surge of downloads and subscribers.
The week Newsstand launched, the NYTimes for iPad app saw 189,000 new user downloads, up seven times from only 27,000 the week before, spokeswoman Danielle Rhoades Ha told me.… Read more