Of all the mobile devices launched in recent years, the iPad has been the most promising for the journalism business.
iPad owners are more likely than others to use the devices to keep up with news, and compared to other types of tablet owners they are more likely to download news apps and over five times more likely to subscribe to digital news products.
The iPad hasn’t been a savior for legacy media companies, but it has offered the brightest light at the end of the tunnel.
So many journalists should be watching closely and thinking critically today as Apple makes its biggest tablet-related announcement since the original iPad launch in 2010. At 1 p.m. ET (10 a.m. in San Jose, Calif.), Apple will reveal a new smaller version of the iPad — nicknamed the “iPad mini,” but we don’t yet know what the company will call it.