Articles about "Atlantic Media"


Quartz on an iPad

Does it matter that mobile-native Quartz has a mobile-minority audience?

As much as mobile is poised to keep growing in 2014, old desktop habits die hard — especially during business hours. That leaves Quartz, Atlantic Media’s 18-month-old business site, with a fascinating hand after going all-in on mobile.

Despite … Read more

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Atlantic Wire rebrands, launches responsive site targeting mobile

The Wire

News aggregator The Atlantic Wire has dropped the longest word from its name and rebranded itself as The Wire alongside the launch of a new responsive website.

Like a few other recent high-profile redesigns (see NPR), … Read more

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Quartz takes the latest step in Web apps evolution

Atlantic Media's new business news website, Quartz, launched today. I wrote earlier about the five things journalists should know about this new project.

The first of those five things was Quartz's tablet-first focus, which we can now see in action.

Although the site is focused on reaching globetrotting business executives on their smartphones and tablets, you won't find it in your favorite app store. (more...)
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quartz

5 things journalists should know about Quartz, Atlantic Media’s business news startup

Agence France-Presse | The Economist | Nieman Lab | Ad Week | News ThingQuartz Tumblr
Atlantic Media is about to launch its much-buzzed-about global business news product called Quartz, as soon as this week or next.

It's another digital news startup that gets a lot of pre-launch attention for its intention to do things differently -- which makes it not only interesting but also a sort of lab experiment whose successes or failures will bear lessons for other news organizations.

Quartz is staffing up with "veterans from top media organizations around the world," including Editor-in-Chief Kevin Delaney, Senior Editor Zach Seward from The Wall Street Journal and Global News Editor Gideon Lichfield from The Economist. Others come from backgrounds at Gawker, Huffington Post, Foreign Policy, GOOD magazine and France 24. (We wrote earlier about Atlantic Media's hiring philosophy.)

Altogether Quartz will have a team of about 25 working mostly from the main office in New York City's SoHo neighborhood (also home to Gawker). It will have some reporters in Washington, D.C., and Los Angeles, and plans to open offices in Europe and Asia.

Here are a handful of things worth knowing and watching as Quartz launches. (more...)
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