Jeff Sonderman
Sep. 24, 2012
5:12 pm
Atlantic Media's new business news website,
Quartz, launched today. I wrote earlier about
the five things journalists should know about this new project.
The first of those five things was Quartz's tablet-first focus, which we can now see in action.
Although the site is focused on reaching globetrotting business executives on their smartphones and tablets, you won't find it in your favorite app store.
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Jeff Sonderman
Sep. 17, 2012
12:58 pm
Agence France-Presse | The Economist | Nieman Lab | Ad Week | News Thing | Quartz Tumblr
Atlantic Media is about to launch its much-buzzed-about global business news product called
Quartz, as soon as this week or next.
It's another digital news startup that gets a lot of pre-launch attention for its intention to do things differently -- which makes it not only interesting but also a sort of lab experiment whose successes or failures will bear lessons for other news organizations.
Quartz is staffing up with "
veterans from top media organizations around the world," including Editor-in-Chief
Kevin Delaney, Senior Editor
Zach Seward from The Wall Street Journal and Global News Editor
Gideon Lichfield from The Economist. Others come from backgrounds at Gawker, Huffington Post, Foreign Policy, GOOD magazine and France 24. (We wrote earlier about
Atlantic Media's hiring philosophy.)
Altogether Quartz will have a team of about 25 working mostly from the main
office in New York City's SoHo neighborhood (also home to Gawker). It will have some reporters in Washington, D.C., and Los Angeles, and plans to open offices in Europe and Asia.
Here are a handful of things worth knowing and watching as Quartz launches.
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