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Atlantic Media is about to launch its much-buzzed-about global business news product called Quartz
, as soon as this week or next.
It's another digital news startup that gets a lot of pre-launch attention for its intention to do things differently -- which makes it not only interesting but also a sort of lab experiment whose successes or failures will bear lessons for other news organizations.
Quartz is staffing up with "veterans from top media organizations
around the world," including Editor-in-Chief Kevin Delaney
, Senior Editor Zach Seward
from The Wall Street Journal and Global News Editor Gideon Lichfield
from The Economist. Others come from backgrounds at Gawker, Huffington Post, Foreign Policy, GOOD magazine and France 24. (We wrote earlier about Atlantic Media's hiring philosophy
Altogether Quartz will have a team of about 25 working mostly from the main office in New York City's SoHo neighborhood
(also home to Gawker). It will have some reporters in Washington, D.C., and Los Angeles, and plans to open offices in Europe and Asia.
Here are a handful of things worth knowing and watching as Quartz launches. (more...)