Articles about "Atlantic Media"


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Quartz launches Glass, a “notebook”-style vertical focused on the future of TV

Quartz

No, the just-launched Glass isn’t Quartz’s foray into wearables — it’s the new home for the Atlantic Media business site’s “obsession” (Quartz’s term for verticals) with screens:

“The name is an argument: that media are best understood as a competition for attention on screens connected to the internet. Phones, tablets, laptops, monitors, TVs—it’s all just glass.”

Editor Zach Seward writes that the site, glass.qz.com, is powered by Fargo, with an outline format Seward calls a “notebook.” Content is broken into small parts, and many of the main points are expandable.

Glass by Quartz on an iPad Air.

Seward told me via email that lots of topics could be a natural fit for this format, but TV (broadly defined) in particular “is well-suited for an outline because there’s just so much going on related to that topic, generating a lot of half-formed and stray thoughts.… Read more

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Quartz on an iPad

Does it matter that mobile-native Quartz has a mobile-minority audience?

As much as mobile is poised to keep growing in 2014, old desktop habits die hard — especially during business hours. That leaves Quartz, Atlantic Media’s 18-month-old business site, with a fascinating hand after going all-in on mobile.

Despite its birth to founders intent on nurturing its appeal to smartphone and tablet users, Quartz finds that almost 60 percent of its visitors still read it on the plain old desktop computer.

A year ago, around 30 percent of its unique visitors arrived at fast-growing Quartz on mobile devices; its latest three-month average stood at 41 percent. So while mobile is gaining ground, I was surprised to learn that mobile-first and mobile-native Quartz has been and remains a big deal on desktop. It doesn’t take a futurist to predict that desktops will soon cede their majority standing, but if you treat smartphones and tablets as their own categories, Quartz will likely see its desktop plurality endure for a bit longer.… Read more

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Atlantic Wire rebrands, launches responsive site targeting mobile

The Wire

News aggregator The Atlantic Wire has dropped the longest word from its name and rebranded itself as The Wire alongside the launch of a new responsive website.

Like a few other recent high-profile redesigns (see NPR), The Wire’s homepage looks perfect on a mobile phone, to the detriment of the desktop experience. Where The Wire’s top stories are bright and inviting with a clear hierarchy on my iPhone, on the desktop they’re tossed into a haphazard grid muddled with black headline boxes and colored stripes that feel more like decoration than navigational tools.

At the story level, too, The Wire’s much more restrained on a phone. On a desktop browser, the reader is bombarded with links to more stories. But with no real estate for that on mobile, the experience is much more pleasant and less in-your-face.… Read more

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Quartz takes the latest step in Web apps evolution

Atlantic Media’s new business news website, Quartz, launched today. I wrote earlier about the five things journalists should know about this new project.

The first of those five things was Quartz’s tablet-first focus, which we can now see in action.

Although the site is focused on reaching globetrotting business executives on their smartphones and tablets, you won’t find it in your favorite app store.… Read more

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5 things journalists should know about Quartz, Atlantic Media’s business news startup

Agence France-Presse | The Economist | Nieman Lab | Ad Week | News ThingQuartz Tumblr
Atlantic Media is about to launch its much-buzzed-about global business news product called Quartz, as soon as this week or next.

It’s another digital news startup that gets a lot of pre-launch attention for its intention to do things differently — which makes it not only interesting but also a sort of lab experiment whose successes or failures will bear lessons for other news organizations.

Quartz is staffing up with “veterans from top media organizations around the world,” including Editor-in-Chief Kevin Delaney, Senior Editor Zach Seward from The Wall Street Journal and Global News Editor Gideon Lichfield from The Economist. Others come from backgrounds at Gawker, Huffington Post, Foreign Policy, GOOD magazine and France 24.… Read more

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