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audience measurement

NEWS

The politics of reforming digital audience metrics -- don't underestimate the status quo

Long-time critics of imprecise unique visitor and page view metrics like me have had reason to cheer in recent months. Both the Financial Times and Economist have started to offer advertisers the alternative of rates based on time spent rather than raw traffic numbers. Chartbeat corrected a major flaw in existing measures of time spent, then got its … Read More
NEWS

Numbers still high as ratings continue to drive CNN focus on Flight MH370

CNN CNN's decision to devote heavy coverage to the missing Malaysia Airlines airplane has paid off with higher viewer numbers, said Brian Stelter, Reliable Sources host, on Sunday's show. Stelter noted that in the key 25- to 54-year-old demographic, CNN cable news "total day" viewership grew from 97,000 during the period Dec. 30 to March … Read More
NEWS

In defense of 'vanity' metrics: why page views are still important

Editor's note: On Monday, Poynter's Rick Edmonds argued for new ways to measure digital audiences that would replace the widely used unique visitors and page views. In this post, News Corp's Raju Narisetti takes a contrary view. Portions of this post appeared previously in a Newspaper Association of America blog. I remain a big fan of page views per … Read More
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