The politics of reforming digital audience metrics — don’t underestimate the status quo
Long-time critics of imprecise unique visitor and page view metrics like me have had reason…
October 23, 2014
audience measurement
3 takeaways from the ‘death of the homepage’ and The New York Times innovation report
Last week, Quartz and The Atlantic declared the homepage dead — killed by social media…
May 19, 2014
Numbers still high as ratings continue to drive CNN focus on Flight MH370
CNN CNN's decision to devote heavy coverage to the missing Malaysia Airlines airplane has paid…
March 30, 2014
In defense of ‘vanity’ metrics: why page views are still important
Editor's note: On Monday, Poynter's Rick Edmonds argued for new ways to measure digital audiences…
March 21, 2014