Average Monday-Friday circulation at The New York Times was 15 percent higher for the six months ending March 2014 than it was in the same period the year before, new figures from the Alliance for Audited Media say. But that figure includes 126,162 branded editions, which AAM rules allow newspapers to roll in alongside print and digital circulation. (A branded edition could be a total market coverage publication containing coupons, for example, or a Spanish-language edition.)
The Times has never before included branded editions in its circulation totals, Times spokesperson Linda Zebian told Poynter in an email. Those figures “are comprised of the International New York Times, and are included in the circulation for every day except Sunday,” Zebian wrote.
Subtract those and the gain is a little more than 8 percent. The paper’s average Sunday circulation went up 8 percent over the year before, to 2,517,307, a figure that does not roll in any branded editions. Read more