Articles about "Audit Bureau of Circulations"


Nate Silver: Pulitzer-winning newspapers aren’t immune to circulation losses

FiveThirtyEight
A newspaper's Pulitzer Prize count has very little effect on its circulation losses, Nate Silver found after a spin through some data:
Does that mean that newspapers might as well forget about quality as an economic strategy? That’s not what this data says. There is a relationship between Pulitzer Prizes and circulation (the correlation is .53 among the 50 newspapers listed here). It’s just that this relationship hasn’t changed much from 10 years ago. The vast majority of newspapers have seen their circulations decline; the ones that win a lot of Pulitzers have suffered about as much as the ones that don’t. You could spin this result as a negative for high-quality journalism — newspapers that win Pulitzers are doing no better at retaining their readers — or as a positive — almost all newspapers are struggling, but the ones that win Pulitzers continue to have more readers.
Silver looked at daily circulation figures, which led to some strangeness: The Times-Picayune dropped 100 percent by his count, for example, because it no longer publishes daily.

Increasingly, though, it's nearly impossible to wrest any meaning from the circulation figures publishers report to the Alliance for Audited Media. The data are, as Silver might say, very, very noisy.

Some papers count average daily circulation as Monday through Friday. Some do Monday through Saturday. Others, like the Times-Picayune, break out circulation data by individual day. At any rate, Sunday is "by far the most valuable audience for advertisers," Rick Edmonds wrote in 2012.

Here's what I wrote last October about circulation in Louisiana in September 2013: (more...)
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New York Times passes USA Today in daily circulation

Alliance for Audited Media U.S. newspapers saw daily circulation decrease on average by less than 1 percent from March 2012 to March 2013, according to the every-six-months report by the Alliance for Audited Media (formerly the Audit Bureau of Circulations). Sunday circulation was down 1.4 percent on average. The Top 5 newspapers by average daily circulation: (You can click on the image for a larger version.) (more...)
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Audit Bureau of Circulations renamed

The New York Times
The Audit Bureau of Circulations will rename itself the Alliance for Audited Media, Stuart Elliott reports. “The new name is intended to be broader and not limited by the word ‘circulations,’ ” ABC president Michael J. Lavery tells Elliott.
“We’re certainly proud of our roots and will continue to be rooted in print for years and years to come,” Mr. Lavery said, but added that “as we’ve been extending our audit services we’ve become platform- and channel agnostic, including online, digital editions, newsletters and apps” along with print publications.
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Washington Post Sunday circulation drop bad, but not quite as bad as it looks

The Washington Post's average Sunday circulation dropped 20.2 percent over 2011, according to the most recent Audit Bureau of Circulations report. But just like in the May report, the September report didn't count the Post's branded editions with its Sunday numbers.

That branded edition is Savings Now, an advertising product with editorial content that’s home-delivered to non-Post subscribers. It added 119,029 to the Sunday 2011 numbers. Subtract that from the difference between 2011's average Sunday circulation (846,019) and 2012's (674,751), and you have a real drop of 52,239, or a little more than 7 percent. (more...)
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Newspaper circulation stays the same in latest ABC report, but the mix is shifting to digital

Newspaper circulation was essentially the same in the six months ending September 30, compared to the same period a year ago, the Audit Bureau of Circulations reported this morning.

The 613 papers reporting daily results for both periods saw … Read more

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