The Baltimore Sun on Monday broke its record for daily pageviews, more than doubling its previous high mark, said Matthew Bracken, director of audience engagement and development for the newspaper. Other prominent stories, such as the Ray Rice scandal, have emerged from the city in recent years, but they haven’t generated the same intense audience interest that Freddie Gray coverage has.
“In terms of the resources we’ve been devoting to it and the fact that this is a true national story — I guess it’s no surprise when you take that all into account,” Bracken said.
The record numbers can be attributed in part to the paper’s all-in strategy on the Freddie Gray story. The Sun has adopted a “flood the zone” approach to coverage, feeding the appetite for information by throwing its resources at every aspect of the story. Read more