Articles about "Baton Rouge Advocate"


Advance Local president: ‘signs of success are everywhere’

Privately held Advance has been mostly mum on the results of its cutback of print editions in most markets and the relaunch of its newspapers as digital media companies. But in a year-end letter to employees, Advance Local President Randy Siegel partly answers one key questions skeptics like me have been posing:
Most of our new organizations are rapidly increasing their digital revenue and approaching the point where digital ad revenue growth will be larger than print ad revenue declines. This positions us well for the future given the inexorable shift of print advertising dollars to digital. When we started launching our new companies, growing digital ad revenue faster than losing print ad revenue was one of our preeminent goals and we are getting there sooner than expected. A special shout-out to our sales teams in Michigan, New Orleans and Syracuse where 25-30 percent year-over-year digital gains now seem par for the course.
Siegel also confirms that the print-to-digital strategy is coming to its New Jersey, Massachusetts, Staten Island and  Pennsylvania titles in the New Year. (more...)
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Advocate may add third ‘distinct paper’ in Louisiana

The Advocate
The Advocate of Baton Rouge and New Orleans will "substantially beef up news coverage" in Louisiana's Acadiana region, and may add a distinct Acadiana edition in 2014, owner John Georges told business leaders in Lafayette, La., Wednesday.

“New Orleans is the test for what we’re going to be doing here," he said. The paper has five staffers in the region currently, three of them reporters. Its current Acadiana edition has "fewer than 10,000 subscribers," Billy Gunn reports.

Lafayette is served by the Gannett-owned Daily Advertiser, whose most recent publisher's statement filed with the Alliance for Audited Media shows average Sunday circulation of 35,066 and average Monday-Saturday circulation of 26,416.

Georges also said Louisiana football legend Archie Manning told him The Advocate is "the best sports paper in the country.”
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Long Beach Register, New Orleans Advocate debut

The Long Beach (Calif.) Register debuted Monday. “We’re not going to let a competitor come into our city and take it,” Los Angeles News Group's Michael A. Anastasi told the Associated Press. His company produces the (Long Beach) Press-Telegram. In other newspaper war news, The (Baton Rouge) Advocate launched its redesigned New Orleans edition Sunday. It will compete with The (New Orleans) Times-Picayune, which does not publish a traditional home-delivered edition on Monday but does produce a "street" edition. To the front pages!
Courtesy the Newseum
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The Advocate hires another Times-Picayune reporter as it expands coverage areas

The Advocate
The (Baton Rouge) Advocate has hired Times-Picayune reporter Richard Thompson as part of its expansion into St. John the Baptist and St. Charles parishes. Thompson has been reporting on the impacts of the BP oil leak for the past three years.

In an article about the news, Advocate Editor Peter Kovacs said:

“We are excited about the opportunity to provide coverage of these two important parishes and to chronicle the economic boom that is coming to the entire corridor between New Orleans and Baton Rouge. ... Thompson’s range of experience makes him “the ideal journalist for this new mission.”
The Advocate -- which has recently hired several Times-Picayune staffers and is run by former Times-Picayune editors -- has been expanding from Baton Rouge into New Orleans throughout the past year. It began expanding around the same time the Times-Picayune announced plans to cut print frequency and staff.

In June, The Advocate struck a deal to start printing New Orleans obituaries. Publisher John Georges said last month the paper is adding 500 new subscribers each week.
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New Orleans newspaper war: Now with TV partnerships!

The Advocate | Nola.com
Louisiana's Advocate newspaper announced a partnership with New Orleans CBS affiliate WWL-TV Tuesday. Why's that significant? The Advocate says it's because the two entities will share sports, weather and investigative reporting. Those are all great reasons, but that last content vertical is especially tantalizing for people obsessed with Louisiana newsgathering, because two of WWL's investigative reporters are former employees of the New Orleans Times-Picayune, with which the Advocate is locked in an escalating newspaper war.

• David Hammer left the Picayune for WWL-TV last June after the paper announced it would reduce print frequency and staff (since then, the Times-Picayune has increased print frequency again). (more...)
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Advocate strikes deal to print New Orleans obits

The Advocate | U-T San Diego | CT News Junkie
The (Baton Rouge) Advocate "has reached deals with more than a dozen funeral homes to begin printing their obituaries" in its New Orleans edition, the paper reports.

"The lack of local obituaries has been a frequent criticism of subscribers," a report from the paper's New Orleans bureau says.

The obituaries news is another challenge to The (New Orleans) Times-Picayune by The Advocate, which moved aggressively into the New Orleans market after the Times-Picayune reduced print frequency last year. New Orleans businessman John Georges purchased the Advocate this year, and the paper has hired some prominent Times-Picayune veterans.

The Advocate has also announced an advisory panel for its New Orleans edition that includes Anne Milling, who was among a group of prominent New Orleanians who petitioned Advance Publications to sell the Picayune rather than reduce its print frequency. (more...)
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Readership, alliances up at other New Orleans news outlets in last year

Friday morning The Lens ran a photo essay looking at print habits of New Orleanians in the year since The Times-Picayune announced it was reducing staff and print frequency. I decided to check in on some of the city's other news outlets (not The Advocate; we write about that paper plenty) to see whether the changes at the city's biggest newspaper had affected their fortunes.

Lens Managing Editor Steve Myers says traffic and audience at the news nonprofit have tripled since last May. "We saw a bump last summer where I think people started to look around," he said by phone. "Starting last fall they really started to go way up when we started to be a little more disciplined about keeping the site fresh."

Lens stories appear in both The Advocate, which has made an aggressive play for New Orleanians who miss getting a paper seven days per week -- as has the Times-Picayune -- and on the Times-Picayune's website. The Lens has a strong partnership with local Fox affiliate WVUE, he said, from which The Lens rents newsroom space, and local public radio station WWNO. (more...)
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On 1-year anniversary of Times-Picayune announcement, photographer looks at print readership

The Lens | Media of Birmingham
One year ago today, spurred by a New York Times story, The (New Orleans) Times-Picayune announced it would reduce staff and print frequency. Photographer Bevil Knapp took a look last June at how New Orleanians consumed the print paper; on Friday The Lens published another essay showing the subjects a year later.
Wilbert "Mr. Chill" Wilson cuts Gail Brooks' hair in 2012. (Photo by Bevil Knapp)
Wilson with fellow barber Carson Gauthreaux Jr. a year later (Photo by Bevil Knapp)
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Advocate owner says he ‘tried to buy’ Times-Picayune

The Advocate | WWL | Dump the Picayune | The Times-Picayune
The Baton Rouge, La.-based Advocate announced Wednesday it was hiring four reporters from the Times-Picayune, a paper with which it is engaged in a growing newspaper war. In a May 2 interview, WWL-TV anchor Melanie Hebert passed on a viewer question to John Georges, The Advocate's new owner: Would he be interested in buying the Times-Picayune "You can't buy something that there's not a willing seller," Georges replied.
I tried to buy them. I sent word to them before the Advocate or during the Advocate and they weren't interested in selling.
Advance, which owns the Times-Picayune, has repeatedly said the paper is not for sale. (more...)
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Newspaper War

Former Times-Picayune editors will lead Baton Rouge Advocate, which has a new owner

The Advocate | The Times-Picayune Former New Orleans Times-Picayune managing editors Dan Shea and Peter Kovacs will serve as General Manager and Editor, respectively, of the Baton Rouge Advocate, which announced it had been purchased by New Orleans businessman John Georges Tuesday night. Current Advocate Executive Editor Carl Redman will remain as senior editor, The Advocate's announcement says. The news would seem to signal a newspaper war in Louisiana. Shea and Kovacs were ousted by the Times-Picayune last year as it prepared to reduce print frequency and staff. "This was too good a prospect to pass up: we're preserving local ownership of great newspaper, showing how the trend to digital is not incompatible with seven-day print, and bringing our enthusiasm and experience to a great staff," Shea wrote in an email to Poynter Tuesday night. (more...)
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