The 55-second cell-phone video of an SUV going the wrong way on the Interstate, smashing into a sedan and exploding into a fiery ball that killed five people quickly sky-rocketed to one of the most viewed videos ever on the Tampa Bay Times’ website. It’s also a case study to examine how different newsrooms treat difficult content.
The Tampa Bay Times, which Poynter owns, ran the whole video, unedited, along with the sound. The Tampa Tribune ran the video without the sound. WTSP and WFLA used small portions of the video in a package, but then stopped using it, as did Fox 13. ABC Action News used a tight clip of the video in two packages. Bay News 9 ran the video but truncated it before the crash. Read more