Articles about "Best Practices: Online and Multimedia"


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How talk radio listens to its audience, provides lessons for online publishers

Colin McEnroe of WNPR. Photo by Chion Wolf

Audience participation hasn’t been an easy undertaking for online news publishers. Thanks to the unruly culture of online commenting and the “sadistic” actions of Internet trolls, every few weeks another news site announces modifications to its online commenting policy. Among the changes seen lately: Read more

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SXSW Interactive and Film Festival attendees crowd the Austin Convention Center, Saturday, March 9, 2013 in Austin, Texas.(AP Photo/Jack Plunkett)

Poynter at SXSW: Welcome back to the WED dance

Editor’s Note: Poynter will be at South by Southwest, the annual music, movie and interactive festival, March 7-16, in Austin, Texas. Look for our Poynter faculty members, Roy Peter Clark, Ellyn Angelotti and Kelly McBride, and digital media reporter Sam Kirkland. Here is the first in a series of posts on what we’ll be doing at SXSW.

One of the great libels against newspapers is that they’re averse to change. It’s true that newspapers could have changed more to forestall their decline. But they have changed — the newspaper of 2014 little resembles the newspaper of 1984.

I recall Orwell’s famous year – 1984 – as a tumultuous one in the history of the news business. Old gray papers were suddenly filled with color. Vertical columns gave way to modular boxes. Word processors replaced typewriters, and new forms of news writing challenged the inverted pyramid. Page designers entered the building – some with little experience in journalism – bringing with them a new lingo about white space, grids, and color saturation. Read more

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Some wooden cubes forming the word law, in front of a gavel. Digital illustration. (Depositphotos)

Who’s a journalist and other digital issues: media lawyers weigh in on #wjchat

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PoynterVision: how journalists can work with coders on projects

Understanding enough code for journalists to communicate with developers still isn’t enough, says Robert Hernandez, digital journalism professor at USC Annenberg and Poynter adjunct faculty. Watch the video to see what Hernandez recommends to help journalists work successfully with developers on data projects.


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PoynterVision: how NPR goes after emerging news audiences

Patrick Cooper, director of web and engagement at NPR, talks about trends that he sees coming in news audiences. In particular, he pays attention to fragmented audiences, the way audiences divide their time among devices, and the challenges that come with capturing those individuals. Cooper, who spoke at Poynter’s Future of News Audiences conference Jan. 26-27, offers us insights into NPR’s approach in drawing audiences.


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What you can learn about video storytelling from the Budweiser Super Bowl commercial

I often use commercials as ways to teach journalists how to write compelling stories. Budweiser’s “Puppy Love” Super Bowl commercial gives me one of the best examples of video storytelling that I have seen in years.

So let me walk you frame-by-frame through the ad. The story teaches us how to build tension, how to use the “rule of threes,” how to find narrow focus and how to build to the big explosion at the end of the piece — the payoff.

Great stories have so much in common with this commercial. They have tension, context and an explosion of action. They are highly focused and don’t get distracted by characters who never pay off. You don’t need music, horses or puppies to tell a story.  Stick to the fundamentals that work every time. Read more

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PoynterVision: For Journalism teaches journos to code

Dave Stanton introduces For Journalism, a platform aiming to equip journalists with technical skills to succeed in data journalism jobs.

Stanton, ringleader of the Kickstarter-backed project, and a stellar team of working journalists including those from NPR, ProPublica and the Associated Press have created courses with screencasts, code repositories and discussion forums targeted at mid-career journalists, students and professors. Participants work on real-world projects that can be implemented immediately in the newsroom.


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Related: Live chat on what students need to know about code and data viz | PoynterVision: Create a data résumé | Live chat on how journalists can learn to code — and why it’s important Read more

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Independent tech reporter Brian Krebs poses with the source of a recent scoop — a credit card reader at a local Target. (Photo by Mark Stencel)

Tech reporter Brian Krebs hacks it on his own, one scoop at a time

Independent tech reporter Brian Krebs poses with the source of a recent scoop — a credit card reader at a local Target. (Photo by Mark Stencel)

Few news stories in the past month landed on homepages and front pages with a louder thud than the theft of credit and debit card information from millions of Target customers.

The Target break-in was the latest scoop for Brian Krebs, an independent technology reporter who writes at KrebsOnSecurity.com. Brian, 41, has made the Internet’s seedy side his beat and his livelihood since The Washington Post cut him loose four years ago. Read more

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Understanding opportunities and challenges in sponsored content (Replay chat)

Shane Snow, cofounder with two friends of Contently, manages a network of 25,000 freelancers. According to Contently’s website, the sweet spot where these freelancers thrive is creating content for “brands, nonprofits, and lean new media companies.”

Snow and his team, described as a mashup of journalists and nerds, are on the front edge of branded content or native advertising.

Forbes, a Contently client, recognized Snow this month in “30 under 30: These People are Building the Media Companies of Tomorrow.”

Snow joined us for a live chat on the opportunities, challenges and values of sponsored content.

Participants asked Snow about the ins and outs of branded content.

Twitter users can participate in any Poynter live chat using the hashtag #poynterchats. You can revisit this page at any time to replay the chat after it has ended. You can find the archive of all past chats at www.poynter.org/chats. Read more

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PoynterVision: @webjournalist on how he builds his personal brand

How has Robert Hernandez created a successful persona on Twitter as @webjournalist with over 11,500 followers? He says he decided to be just who he is.

Hernandez, digital journalism professor at USC Annenberg, adjunct faculty at Poynter and music fan, told me that he talks about the many projects he has started, including #wjchat for journalists to discuss media topics via Twitter or beta testing Google Glass, and he tells jokes and quotes song lyrics.

His parting advice: “Be genuine when you engage with others,” he wrote in a Twitter direct message to me. “Be genuine in who you follow and learn from.”


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Related: Tips for Storytellers: Your personal brand | How journalists can build their own powerful brands | As brands start building digital newsrooms, what do they need to succeed? Read more

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