As news organizations embrace Twitter and Facebook to distribute stories and engage their audiences, many have decided social media is no longer a one-person job.
Effective social media use now requires that you post and monitor almost all the time… Read more
The mobile advertising market is booming. Total U.S. mobile ad spending is expected to rise from almost $800 million last year to $4 billion in 2015. This sounds great to publishers hoping to build mobile revenue streams.
Links are the signposts of the Internet. Without them, we lose readers. This may seem counterintuitive, especially when it comes to external links. But when links are properly placed, they send people deeper into Post content. With external links, we guide readers — with one click — to the report we are quoting or the story from another source we are referencing. With a simple link, we avoid sending readers on a frustrating journey to learn more about what we are already writing about.Then the memo gives practical instructions. It calls on reporters and other content creators to take the lead in adding links, not to leave it to editors, and provides three best practices:
Walk past a bus shelter, check product packaging, visit a home improvement store and you’ll see Quick Response (QR) codes. They have gone mainstream, as 14 million people scanned a QR code in June, according to a new report… Read more
Imagine for a moment that you are at a party, standing in a circle of people and exchanging stories. You start to tell the one about the time your friend John, who is across the room, fell into the lake… Read more
Badges are a potentially powerful tool for understanding a news audience and shaping its behavior.
Just like the military uses badges to display rank, and scouts use them to honor accomplishments, a news site or mobile app can award digital… Read more
Facebook has studied data from journalists’ public Facebook Pages about comments, likes and clickthroughs by day, time and type of post. (This study
Media have changed in ways that now make aggregation essential to the mission of almost any news organization.
Readers face an abundant and growing volume of news and news sources. Most cities now have independent news websites, forums and
People have spent the past five years in Social Networking 101. We figured out what social networks are, created our profiles and connected with friends. We rethought fundamental aspects of human relationships and adopted new ways of informing ourselves (“If… Read more