Best Practices: Online and Multimedia

What you can learn about video storytelling from the Budweiser Super Bowl commercial

I often use commercials as ways to teach journalists how to write compelling stories. Budweiser's "Puppy Love" Super Bowl commercial gives me one of the best examples of video storytelling that I have seen in years. So let me walk you frame-by-frame through the ad. The story teaches us how to build tension, how to use the "rule of … Read More

Three simple Google tools journalists can adopt to draw traffic

Google is increasingly emphasizing the ways it can be of service to the media, and the company held a summit in Chicago last week sponsored by the Society of Professional Journalists, the Online News Association and Northwestern University's Knight Lab. @ONA @spj_tweets @knightlab thx to our partners to help … Read More