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Best Practices: Online and Multimedia

NEWS

What you can learn about video storytelling from the Budweiser Super Bowl commercial

I often use commercials as ways to teach journalists how to write compelling stories. Budweiser's "Puppy Love" Super Bowl commercial gives me one of the best examples of video storytelling that I have seen in years. So let me walk you frame-by-frame through the ad. The story teaches us how to build tension, how to use the "rule of … Read More
NEWS

Three simple Google tools journalists can adopt to draw traffic

Google is increasingly emphasizing the ways it can be of service to the media, and the company held a summit in Chicago last week sponsored by the Society of Professional Journalists, the Online News Association and Northwestern University's Knight Lab. @ONA @spj_tweets @knightlab thx to our partners to help … Read More
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