Regina McCombs
Aug. 31, 2011
10:07 am
Walk past a bus shelter, check product packaging, visit a home improvement store and you’ll see Quick Response (QR) codes. They have gone mainstream, as 14 million people scanned a QR code in June, according to a new report … Read more
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Jeff Sonderman
Aug. 30, 2011
1:21 pm
eMedia Vitals
Ellie Behling distills some best practices for newspaper website paywalls from publishers that have launched them this year. Among the takeaways:
- Analyze revenue potential, not just audience. You might lose some visitors and still make more money.
- Base your decisions on thorough research data, not opinions.
- Stay flexible; you'll likely need to adjust something after the paywall launches.
- Invest in content worth paying for.
- Communicate with and listen to your readers.
Read
more tips and explanation in the original post.
Earlier: Why The New York Times' leaky paywall works
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Jeff Sonderman
Aug. 29, 2011
10:43 am
Imagine for a moment that you are at a party, standing in a circle of people and exchanging stories. You start to tell the one about the time your friend John, who is across the room, fell into the lake … Read more
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Jeff Sonderman
July 26, 2011
10:37 am
Badges are a potentially powerful tool for understanding a news audience and shaping its behavior.
Just like the military uses badges to display rank, and scouts use them to honor accomplishments, a news site or mobile app can award digital … Read more
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Jeff Sonderman
July 13, 2011
12:30 pm
New data from Facebook show journalists the most effective ways to post news on their Facebook Pages.
Facebook has studied data from journalists’ public Facebook Pages about comments, likes and clickthroughs by day, time and type of post. (This study
…
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Jeff Sonderman
June 28, 2011
10:19 am
Media have changed in ways that now make aggregation essential to the mission of almost any news organization.
Readers face an abundant and growing volume of news and news sources. Most cities now have independent news websites, forums and blogs
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Jeff Sonderman
June 28, 2011
5:33 am
People have spent the past five years in Social Networking 101. We figured out what social networks are, created our profiles and connected with friends. We rethought fundamental aspects of human relationships and adopted new ways of informing ourselves (“If … Read more
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Jeff Sonderman
June 24, 2011
11:46 am
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Jeff Sonderman
June 15, 2011
10:18 am
Journalism.co.ukBBC's reporters in the field will soon be able to file video, photos and audio directly to the network's production system from an iPhone or iPad. Developers are adapting a special app to handle those functions. The BBC also is seeking to license an existing app, Luci Live, to enable reporters to broadcast live from a phone. "It is beginning to be a realistic possibility to use iPhones and other devices for live reporting, and in the end if you've got someone on the scene then you want to be able to use them," Martin Turner, BBC's head of operations for newsgathering, told Journalism.co.uk.
|| Earlier: 8 must-have iPhone & Android apps for covering breaking news;
iPhone 4 offers new tools for journalists
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Jeff Sonderman
June 3, 2011
1:31 pm
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