Every year, news agencies fight harder than before to capture the audience’s attention — and every innovation seems to make that job tougher. With the creation of cable news, the 24-hour news cycle and, more recently, a seemingly infinite number of online options, consumers can get their news just about anywhere, forcing news outlets into ever-more-questionable reporting practices.
Kathy Walton, an audio engineer for several broadcast news services, told me online recently, “I blame the wireless remote control. I’m serious. The day it became so easy to change the channel was the day television news stopped being news and began tap dancing to keep people from clicking away.”
Often, sensationalism is used to lure the audience’s attention. While some publications have made exaggeration and manipulation of the news their stock-in-trade, others stretch the truth less intentionally, not realizing their chosen angle is iffy or just plain wrong. Read more