Articles about "Bloomberg BusinessWeek"


Businessweek gives Piketty the Tiger Beat treatment

Megan McArdle’s Bloomberg Businessweek story on French economist Thomas Piketty gets a cover that reflects the unusual interest that’s greeted his book “Capital in the Twenty-First Century.”

Yep, that’s Justin Bieber up top.


Related: Businessweek explains how it made the cover | Businessweek names Rob Vargas its new creative directorRead more

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Businessweek names Rob Vargas its new creative director

Rob Vargas will replace Richard Turley as Bloomberg Businessweek’s creative director, Editor Josh Tyrangiel told staffers Tuesday. Tracy Ma will be be deputy creative director.

Turley announced he was leaving last month.

Memo: … Read more

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Businessweek’s creative director leaves

Richard Turley | FishbowlNY

Richard Turley, the creative director of Bloomberg Businessweek, is leaving the publication for MTV. “[I]t’s time for me to learn something new and work with different content for a different audience,” he writes on his Tumblr.

Turley says Businessweek Editor Josh Tyrangiel is “Hands down the best boss and editor I have ever worked for, but also and more importantly – my partner in crime, and someone who deserves far more credit for the design of the magazine than he ever allows himself to receive.” Asked by email about a replacement, Bloomberg Businessweek spokesperson Rachel Nagler said, “Richard is amazing. We wish him nothing but the best, and we hope to make an announcement in the near future.”

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Bloomberg plans Businessweek-style ‘design innovation’ across all platforms

Medium

In a memo to staffers, Bloomberg Media Group CEO Justin B. Smith lays out marching orders for the company amid standard media-CEO pronouncements (“Technology is disrupting every distribution platform. Consumers are redefining decades-old consumption habits”).

The company plans to shift “our focus to global business in order to attract and engage an even broader audience of business decision makers.” It wants to build “a portfolio of new digital assets that better align our content offerings to global business audience segments.” It’s going to put more money into print and radio, and “compete vigorously with a strong and expanding global television product.”

Smith says “Bloomberg Businessweek’s sensibility and range — witty, visual, forward-looking and global — will power our march into the larger global business audience across all platforms, while maintaining weekly print editions.” And it will use Businessweek’s approach to design in particular:

In an increasingly commoditized media landscape, great design can be a powerful differentiator.

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Bloomberg Businessweek changes logo for Twitter IPO cover

The cover originally looked like the New Yorker’s Eustace Tilley mascot, but with a bird for a head, the magazine explains in a “cover trail” feature. But lawyers were “not into it,” and the next step was to “pretend it’s 1920, when people were full of class and sophistication, and we imagine we’re Henry Luce doing a cover about bird fancying or something.”

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Businessweek’s provocative hedge-fund cover

The cover of Bloomberg Businessweek’s July 15 cover tackles the gap between hedge-funds’ reputation and their performance in a memorable manner:

Asked about whether the placement of the arrows was intentional, Bloomberg Businessweek spokesperson Rachel Nagler said via email “Could be up to the reader to decide…but we do take great care to be very precise when creating our covers.”… Read more

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Rupert Murdoch is on Bloomberg Businessweek’s cover

Two years later, Murdoch has dodged much more than the pie,” Felix Gillette writes of the News Corp honcho.

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Bloomberg Businessweek expands non-postal delivery

Bloomberg Businessweek is expanding its alternate delivery program via a partnership with Gannett, the magazine will announce Monday. Subscribers in Cincinnati, Asheville, N.C., and 13 other markets will by July be able to receive their magazines via Gannett’s newspaper-delivery apparatus.

Alternate delivery systems will become more important for many weekly magazines and community newspapers if the the United States Postal Service goes through with its proposal to eliminate Saturday delivery. In February, Businessweek’s head of manufacturing and distribution, Bernie Schraml, told Poynter that one issue with alternate delivery is that the USPS prohibits private services from delivering to customers’ mailboxes.… Read more

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Businessweek features ‘erasable’ cover about Snapchat

Businessweek. Underwear. Two words that previously were strangers. Until this week’s cover story about the photo app Snapchat, which lets people send one another disappearing photos. Guess what it’s mostly used for.

Felix Gillette’s story about Snapchat is illustrated with an animated GIF of the cover photos disappearing.… Read more

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Businessweek’s Tyrangiel talks about interview with Apple CEO Tim Cook

Josh Tyrangiel, editor of Bloomberg Businessweek, spent two hours last week with Apple CEO Tim Cook for an in-depth interview featured in next week’s issue. The 13-page cover story revealed, among other things, that Apple plans to manufacture some Macs in the United States, and that “the most underappreciated thing about Steve” Jobs was his ability to change his mind. Through Head of Communications Rachel Nagler, Tyrangiel responded by email to some questions about the interview.

Poynter: How did the interview come about?

Josh Tyrangiel joined Businessweek in late 2009 when it was acquired by Bloomberg. (Courtesy: Joseph Moran/Bloomberg Businessweek)

Josh Tyrangiel: Businessweek has had a good relationship with Apple for years, and I’ve worked with Apple for a long time as well. We pitched them on a lengthy conversation many months ago, and two weeks ago they called and said Tim was ready to talk.… Read more

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