Articles about "Bloomberg BusinessWeek"


Bloomberg plans Businessweek-style ‘design innovation’ across all platforms

Medium In a memo to staffers, Bloomberg Media Group CEO Justin B. Smith lays out marching orders for the company amid standard media-CEO pronouncements ("Technology is disrupting every distribution platform. Consumers are redefining decades-old consumption habits"). The company plans to shift "our focus to global business in order to attract and engage an even broader audience of business decision makers." It wants to build "a portfolio of new digital assets that better align our content offerings to global business audience segments." It's going to put more money into print and radio, and "compete vigorously with a strong and expanding global television product." Smith says "Bloomberg Businessweek’s sensibility and range — witty, visual, forward-looking and global — will power our march into the larger global business audience across all platforms, while maintaining weekly print editions." And it will use Businessweek's approach to design in particular:
In an increasingly commoditized media landscape, great design can be a powerful differentiator. Bloomberg Businessweek’s revival has been in large part due to the brand’s success with design innovation. Our strategy calls for applying a similar design standard to all of our media platforms.
Herewith, some of Bloomberg Businessweek's covers over the past year. (more...)
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Bloomberg Businessweek changes logo for Twitter IPO cover

The cover originally looked like the New Yorker's Eustace Tilley mascot, but with a bird for a head, the magazine explains in a "cover trail" feature. But lawyers were "not into it," and the next step was to "pretend it's 1920, when people were full of class and sophistication, and we imagine we're Henry Luce doing a cover about bird fancying or something."
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Businessweek’s provocative hedge-fund cover

The cover of Bloomberg Businessweek's July 15 cover tackles the gap between hedge-funds' reputation and their performance in a memorable manner: Asked about whether the placement of the arrows was intentional, Bloomberg Businessweek spokesperson Rachel Nagler said via email "Could be up to the reader to decide...but we do take great care to be very precise when creating our covers."
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Rupert Murdoch is on Bloomberg Businessweek’s cover

"Two years later, Murdoch has dodged much more than the pie," Felix Gillette writes of the News Corp honcho.
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Bloomberg Businessweek expands non-postal delivery

Bloomberg Businessweek is expanding its alternate delivery program via a partnership with Gannett, the magazine will announce Monday. Subscribers in Cincinnati, Asheville, N.C., and 13 other markets will by July be able to receive their magazines via Gannett's newspaper-delivery apparatus.

Alternate delivery systems will become more important for many weekly magazines and community newspapers if the the United States Postal Service goes through with its proposal to eliminate Saturday delivery. In February, Businessweek’s head of manufacturing and distribution, Bernie Schraml, told Poynter that one issue with alternate delivery is that the USPS prohibits private services from delivering to customers' mailboxes. (more...)
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Businessweek features ‘erasable’ cover about Snapchat

Businessweek. Underwear. Two words that previously were strangers. Until this week's cover story about the photo app Snapchat, which lets people send one another disappearing photos. Guess what it's mostly used for. Felix Gillette's story about Snapchat is illustrated with an animated GIF of the cover photos disappearing. (more...)
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Businessweek’s Tyrangiel talks about interview with Apple CEO Tim Cook

Josh Tyrangiel, editor of Bloomberg Businessweek, spent two hours last week with Apple CEO Tim Cook for an in-depth interview featured in next week's issue. The 13-page cover story revealed, among other things, that Apple plans to manufacture some Macs in the United States, and that "the most underappreciated thing about Steve" Jobs was his ability to change his mind. Through Head of Communications Rachel Nagler, Tyrangiel responded by email to some questions about the interview.

Poynter: How did the interview come about?

Josh Tyrangiel joined Businessweek in late 2009 when it was acquired by Bloomberg. (Courtesy: Joseph Moran/Bloomberg Businessweek)
Josh Tyrangiel: Businessweek has had a good relationship with Apple for years, and I've worked with Apple for a long time as well. We pitched them on a lengthy conversation many months ago, and two weeks ago they called and said Tim was ready to talk. Simple as that. (more...)
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Time has two+ covers this week, Businessweek sticks with one

Time
Time subscribers in the Northeast are receiving a Hurricane Sandy cover; the photo was taken by Benjamin Lowy and posted on Instagram, Time Editor Rick Stengel writes in an editor's letter. Time hired five photographers to capture Sandy shots via Instagram; here's its gallery of Sandy photos. The magazine's Sandy coverage will be in front of its paywall, a Time spokesperson tells Poynter in an email. (more...)
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Fortune to launch new features in 2012

Adweek.com
Starting in 2012, Fortune will have editorial themes for all 18 of its issues, reports Lucia Moses. The new ones will include “The Shape of the Future” (naming the people, companies, and ideas that will most influence the world in the years ahead); “How it Works” (exploring the secret sauce of products and concepts); “Best Advice I Ever Got” and “Venture Special,” a look at small businesses. Fortune managing editor Andy Serwer says because advertisers like theme issues so much, the magazine can devote more editorial space to long-form journalism. “That means they’re fat issues, and then we can do all this other stuff." Moses points out that Fortune's move is the latest example of how business magazines, are trying to stay relevant in an online world. Bloomberg Businessweek and Bloomberg Markets are trying to get in on the popularity of rankings with a list of the world’s most influential people and plans to identify the world’s richest people.
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Bloomberg BW designer: Why our magazine looks a little different than everyone else

Business Insider
"I guess coming from a European background, my sources, the things I kind of tend to look at, tend to be European," says Bloomberg Businessweek creative director Richard Turley. Dan Frommer asks what inspires him design-wise "Tibor Kalman, who is a New York designer from the '80s and '90s who did Colors magazine, and that was kind of my touchstone in terms of design thinking."
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