In a memo to staffers, Bloomberg Media Group CEO Justin B. Smith lays out marching orders for the company amid standard media-CEO pronouncements (“Technology is disrupting every distribution platform. Consumers are redefining decades-old consumption habits”).
The company plans to shift “our focus to global business in order to attract and engage an even broader audience of business decision makers.” It wants to build “a portfolio of new digital assets that better align our content offerings to global business audience segments.” It’s going to put more money into print and radio, and “compete vigorously with a strong and expanding global television product.”
Smith says “Bloomberg Businessweek’s sensibility and range — witty, visual, forward-looking and global — will power our march into the larger global business audience across all platforms, while maintaining weekly print editions.” And it will use Businessweek’s approach to design in particular:
In an increasingly commoditized media landscape, great design can be a powerful differentiator.