Bloomberg View
Bloomberg View's first editorial is about why it's publishing editorials: "In an age of celebrity, when everybody is marketing his or her own brand, an unsigned opinion article seems old-fashioned. Done right, editorials can do things that other news and opinion articles can’t do, or at least not as well. Editorials can see the world whole. That is, they can be logically consistent with one another, each a piece of the larger puzzle, and each able to withstand changing circumstances." The editorial pledges that Bloomberg View will adhere to "transparency and tolerance, to nonpartisanship and intellectual honesty, to free markets and data-driven solutions to national and international problems." || Earlier: Who's on the editorial board and who the columnists are.

paidContent.org
That's what Bloomberg Businessweek Josh Tyrangiel tells David Kaplan in an interview about Bloomberg.com's redesign.

Over the years, Blooomberg, has continued to add a lot of terminal subscribers. The website was a gravy boat. We could get by with that. But the company wants to be the most influential news organization -- and the web is the way to take advantage of of it.

The editor writes on the Bloomberg Blog that "we’ll embrace the flexibility of the web so that our users get the smartest experience possible in the least amount of time. For example, if video conveys the message better and more richly, you’ll get the video."

Huffington Post
The list includes Jeffrey Goldberg of the Atlantic, the Washington Post's Ezra Klein, Yale's Stephen Carter, Meghan O’Sullivan of Harvard), and others in academia. Goldberg and Klein will keep their day jobs at the Atlantic and the Post, reports Michael Calderone. The academics, too, will write for Bloomberg View in addition to their teaching jobs. Calderone wrote on Thursday:

Will Bloomberg View ever diverge from Bloomberg's view? Executive editor David Shipley, tapped in December -- along with former assistant secretary of state Jamie Rubin -- to run Bloomberg News' forthcoming editorial page, says he believes Mayor Michael Bloomberg would be "comfortable going to the podium in City Hall and having Bloomberg View express something different" that same day.

> NYT in December: Bloomberg View is intended to channel Michael Bloomberg's personal philosophy and worldview

The new opinion section of Bloomberg News debuts in late May. A press release announces the latest Bloomberg View hires. (more...)

Slate.com
Michael Kinsley is leaving Politico -- he's been a columnist there since September -- for Bloomberg View. "Kinsley's inability to hold a job -- I mean, Kinsley's restlessness -- speaks to no character flaw," writes Jack Shafer. "He does what every man and woman would do if it were in their power: He works at a place as long as he likes it. When the day arrives that he no longer likes his job, he puts it in a box, wraps it in pretty paper and a bow, and tosses it to the curb."

* September 1981: Kinsley quits New Republic to become Harper's editor
* February 2002: Kinsley steps down as founding editor of Slate
* April 2004: Kinsley named Los Angeles Times editorial page editor
* June 2006: Kinsley to join the Guardian as American editor at large
* May 2010: Kinsley's "Editor at Large" debuts on The Atlantic Wire
* September 2010: Kinsley leaves the Atlantic to write a weekly Politico column

Newsonomics.com
That's one of Ken Doctor's nine questions on the state of media. "With increasing competition in the Seriousphere from the National Journal, the new Atlantic, the new AOL HuffPo, the new NewsweekBeast, among others, Bloomberg View will have to find its way in the social universe to help distinguish itself."

Women's Wear Daily
David Shipley and Jamie Rubin have hired five editors so far, including The Week's Frank Wilkinson, The Atlantic's Tim Lavin, and Stuart Seldowitz, a three-decade veteran of the State Department. || Arianna Huffington hires Yahoo News' Michael Calderone.