Brad Stone, the Bloomberg Businessweek senior writer and author of “The Everything Store,” has been tapped to lead Bloomberg’s technology coverage, Bloomberg Editor-in-Chief John Micklethwait announced in a memo to staffers Tuesday morning.
In his new role, Stone will oversee Bloomberg’s tech operation as it expands globally to cover stories beyond the Bay Area. Bloomberg will hire additional journalists and create a venture capital team based in San Francisco, according to Micklethwait’s memo.
We will continue to report on the biggest tech companies and their sometimes world-changing innovations, but I expect our coverage to evolve as well. There are roughly 55 million square miles outside of Silicon Valley, and we must do better at finding stories in Tel Aviv, Odessa, Seoul and countless other places where tech is thriving.