The difference between BostonGlobe.com and Boston.com isn't clear to "many people in this community and people in this newsroom," Boston Globe Editor Brian McGrory told Poynter in a phone interview Friday. "That’s understandable," he said.
So Job 1 is "to untangle them," McGrory said, a task that "will involve some pretty strong maneuvers here. We’re going to start removing our in-depth Globe journalism from Boston.com, which is not a small move."
The Globe launched the paywalled BostonGlobe.com in September 2011
, offering it as a "true reading experience," as former Globe editor Marty Baron told Poynter's Jeff Sonderman at the time. Boston.com was envisioned as a site for "the more casual audience that may visit infrequently, scan news briefly, or come for shopping or entertainment information rather than journalism," Sonderman wrote.
The free site will remain a destination for breaking news summaries, "more social media, more community bloggers, hopefully edgier content," McGrory said. "Boston.com will be in many ways the front page of Boston. BostonGlobe.com will be the front page of the Boston Globe."