Guardian CEO Andrew Miller told attendees of the Digital Media Strategies conference in London that his publication doesn't assume readers stay with one news source all day long, Rachel Bartlett reports. Keeping the doors to its journalism open, Miller said, means a big audience outside the publication's native U.K. And indeed the Guardian recently reported double-digit growth in digital revenue.
"The reality of the world is that people snack," he said, and the Guardian approach is to "build a business around that", he added.Miller said entities that refer traffic to the Guardian "aren’t our enemies, these are our friends." He said it's "essential to our business model to ensure our journalism is read," Bartlett reports.
"This isn’t about trying to protect old business models. It is about how the web works."(more...)