There's definitely something different about The Dallas Morning News' new premium website
: Unlike the Boston Globe's two-website strategy
, for instance, people who subscribe aren't getting exclusive articles, but they are getting more photos and fewer ads.
Is that worth $2.99 per week? As Nieman Lab director (and former Dallas Morning News reporter) Joshua Benton tweeted, that doesn't seem like a great deal:
Not surprisingly, that's not how The Dallas Morning News looks at this new product, which is meant to replace its paywall as a source of revenue from digital readers. Reached by phone, News chief marketing officer Jason Dyer said the company's research showed that "our print reader doesn’t see digital as a substitute for print. We do have data that indicates they see it as a complement."