When Modern Farmer launched its GoatCam in September, Editor-in-Chief Ann Marie Gardner was surprised to hear from people working at the Pentagon.
“They had a suggestion for changing the angle of the camera so they could see the goats better,” Gardner said in a phone interview.
Modern Farmer is proving adept at finding audiences in places one wouldn’t expect. Since launching this past April, its article on why cow-tipping is nearly impossible has become a viral hit, BuzzFeed’s Katie Notopoulos has written about how to behave at a farmers market and President Clinton has jawed about farming in its pages. (He remembers he once “badly lost a head-butting contest to a ram.”)
The Hudson, N.Y.-based publication offers a daily report online as well as a quarterly print magazine. Read more