U.S. newspaper organizations are shedding print ad revenue far faster than they can generate replacement dollars, reported Pew’s Project for Excellence in Journalism a year ago, and those organizations remain stubbornly resistant to innovation — except for a few … Read more
Advertisers want to be let out of the box.
They want to break out of the constrained 300-pixel display ad box that everyone’s eyes have learned to ignore, and leap into the stream of engaging content that readers actually pay … Read more
Most of us still remember a time when revenue was enough of an incidental byproduct of journalism that journalists could ignore it almost completely. We just did our jobs, and then — somehow — money happened.
This was the state … Read more
The 40th annual UBS media conference will kick off Monday in New York with one of its regulars missing. The New York Times Co. has opted not to present this year.
One might guess that has to do with newly … Read more
For several years, Sunday editions have been the brightest star in a fading constellation for print newspapers. When circulation numbers were falling, Sunday routinely did better than daily. As recently as the Audit Bureau of Circulations spring report six months … Read more
Boston.com | Ad Age | Forbes
More and more media organizations are declaring that content sponsored or produced by brands (the new buzzword is “native advertising”) is a major part of their future digital business models.
The Boston Globe’s Boston.com … Read more
Gordon Borrell, newspaper reporter turned digital advertising analyst, has been tough on his old profession through the years. After holding their own in the first wave of digital growth from 2002 to 2006, he has written, newspapers lost huge market … Read more