After six years of affiliating his popular blog with major media companies Time, The Atlantic and most recently the Daily Beast
, Andrew Sullivan announced he's returning to independence.
As of Feb. 1, the blog will live at andrewsullivan.com without any ads, sponsors or investment backing. Just Sullivan and a couple of colleagues blogging -- and hopefully, readers paying. Sullivan is asking for $19.99 a year to subscribe ("around a nickel a day").
Sullivan calls it "the purest, simplest model for online journalism: you, us, and a meter. Period. No corporate ownership, no advertising demands, no pressure for pageviews ... just a concept designed to make your reading experience as good as possible, and to lead us not into temptation." (more...)