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JP Mangalindan looks at the financial health of Web publishers
like The Huffington Post, Gawker Media and BuzzFeed. But of the seven companies listed, the piece includes revenue from only one: $12 million at Business Insider last year, a figure that comes not from the company but from a New Yorker profile of BI editor Henry Blodget
Nailing down just how well each company was doing was a challenge from the beginning, Mangalindan told Poynter.
"The vast majority of these companies are private, and as such, aren't obligated to break down or disclose their earnings, even when asked," he wrote in an email. "In the case of HuffPost, it's owned by AOL, a publicly-traded company, however they do not disclose HuffPost's exact revenues and profits in their financial statements."