On Wednesday, BuzzFeed announced a new project, “BuzzFeed Open Lab For Journalism Technology and the Arts.” The lab has been in development for the last six months and will be based in San Francisco, writes Mat Honan, BuzzFeed News’ San Francisco bureau chief:
When you think about media experiments, you probably think about advertising models or paywalls or, more recently, partnerships with companies like Facebook or Snapchat. But those kind of media experiments are deeply boring to pretty much everyone who doesn’t depend on ads for a paycheck. The logic of this new lab is: screw it, let’s fly drones. Drones with lasers. And more to the point: let’s build drones with lasers and show everyone how to make them too. We want to push the envelope.