Articles about "BuzzFeed"


Who’s doing diversity well? BuzzFeed

On Wednesday, BuzzFeed Editor-in-Chief Ben Smith publicly shared an email he sent to staff about diversity at BuzzFeed. It’s titled “What We’re Doing To Keep Building A Diverse Editorial Operation,” and it includes a definition of diversity, four reasons that it matters and five things editors should do when hiring.

BuzzFeed’s working definition of diversity is this: enough people of a particular group that no one person has to represent the supposed viewpoint of their group — whether ethnicity, gender, sexual orientation, religion, gender identity, socioeconomic background, or disability. And if the group is a small one we should never expect one person to be the “diverse” reporter or writer, or to speak for anyone other than themselves.

BuzzFeed has a fairly even mix between women and men, according to the letter, and it’s still pretty white.… Read more

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4 quick tips for attracting — and keeping — mobile readers

So your news organization now gets the majority of its pageviews through mobile devices. Now what? At the Online News Association conference in Chicago, mobile bosses from The New York Times, CNN and BuzzFeed dispensed tips for boosting mobile growth. Here are four of them.

  1. Become a metric sleuth
    One evening earlier this year, CNN saw a confusing uptick in mobile traffic, said Etan Horowitz, senior mobile editor at CNN. The editors were puzzled. Why the sudden spike? Upon further investigation, they realized the pageviews weren’t caused by any stories posted to CNN’s mobile site. Instead, they came from a video of a scary-looking baby terrorizing New Yorkers that had been shared on CNN’s social media accounts.

    Sometimes, as in the case of the “Devil Baby,” traffic spikes are one-offs, caused by popular pieces of content.

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Mashable headquarters. (Image courtesy Mashable)

Mashable, too, heads to Europe

Mashable headquarters. (Image courtesy Mashable)

Ask Mashable Executive Editor Jim Roberts about his plans for the future and he says — with tongue planted firmly in cheek — that he’s looking to achieve “global domination.”

That may seem ambitious for the top editor of a news organization that until this year had not expanded outside the U.S, but Roberts is serious when it comes to growing the site’s international audience.

On Tuesday, the company announced it would open a London office in October, naming former WorldIrish.com editorial director Blathnaid Healy its U.K. editor.

“I think we’ve only scratched the surface of what we can hope to see in terms of building a global audience,” Roberts said in a phone interview. “The subjects that we focus on really do have global appeal, whether it’s climate coverage or technology news or the latest in digital culture, viral content, memes — these are things that don’t necessarily adhere to geographic and physical boundaries.”

Roberts’ claims aren’t just talk.… Read more

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Career Beat: Naomi Zeichner named editor-in-chief of The Fader

Good morning! Here are some career updates from the journalism community.

  • Missy Ryan will be a Pentagon correspondent for The Washington Post. Previously, she was a reporter at Reuters. (The Washington Post)
  • Yumiko Ono is now Asia audience engagement editor at The Wall Street Journal. Previously, she was managing editor of Wall Street Journal Japan. (@raju)
  • Trip Gabriel is now a political correspondent for The New York Times. He was a national correspondent there. Jennifer Steinhauer is now mid-atlantic bureau chief for The New York Times. Previously, she was a congressional reporter there. (Politico)
  • Amy Keller Laird is now editor-in-chief of Women’s Health. Previously, she was executive editor there. (Women’s Wear Daily)
  • Naomi Zeichner is now editor-in-chief of The Fader.
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Screen Shot 2014-09-19 at 1.25.20 PM

Can iPhone widgets make news apps cool again?

The Financial Times notably embraces HTML5 web apps — and print! — over mobile apps. Quartz, perhaps the most widely praised new media site of the last year or so, is similarly app-less. Vox and FiveThirtyEight launched this year without native apps, and the Gawker network gets by without them just fine, too, thank you very much. The tech-savvy folks at The Verge just killed theirs.

A native app can be expensive to develop and maintain, and unless your push notification strategy manages to provide real utility rather than sporadic annoyances, the only way a reader ever enters it is by deliberately searching for the icon — perhaps buried on the third page of a home screen or inside the dreaded Newsstand on iPhones — with no idea what content awaits.… Read more

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BuzzFeed and Facebook Host Bowties & Burgers During 2014 White House Correspondents' Association Dinner

Advice for newspaper editors: Pay attention to BuzzFeed

A group of legacy media executives was told on Monday that it has a lot to learn from the likes of BuzzFeed. “You may not approve of their editorial content,” said Amy Webb, CEO of Webbmedia Group. “But you must learn from their digital strategy.”

During a presentation at the ASNE-APME 2014: Fast Forward conference in Chicago, Webb praised BuzzFeed’s use of data analysis to predict user behavior based on variables like time of day, which photos are used, and social networks.

She mentioned Vox, Vice and even TMZ as brands with strong voices succeeding across platforms by shifting from the product business to the platform business.

Citing Media Insight Project research, American Press Institute executive editor Tom Rosenstiel told attendees “You do not have a ‘mobile audience’ or a ‘print audience.’” They aren’t distinct audiences, he said, because most Americans are cross-platform news consumers.… Read more

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Games

Games are serious business at news organizations

Later this month, Gannett plans to debut a page on USA Today’s website with 70 free-to-play games.

The page will include brain training and arcade-style games, said John Geddes, the company’s first director of gaming, entertainment, and events.

“We feel that expanding our portfolio to include additional popular games such as solitaire, mahjong, and brain teasers is a huge opportunity to not only provide something new for that existing audience but for us to also attract waves of new users,” Geddes said.

Gannett is merely the latest media company to expand its games offerings. Several news organizations have acknowledged the increasing importance of games, whether for storytelling or diversion:

  • The Washington Post has pulled together an in-house team to develop a platform that will allow the newsroom to easily create quizzes, leaderboards and surveys, said Emilio Garcia-Ruiz, the paper’s managing editor for digital.
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Brian Kilmeade

‘Fox & Friends’: ‘We are not, we were not’ taking domestic violence lightly

Good morning. Here are 10 media stories.

  1. Program may feature fewer domestic violence jokes: “Fox & Friends” co-hosts Brian Kilmeade and Steve Doocy had a real laff-fest over a video, released by TMZ, that showed the football player battering his then fiancée in an elevator. “I think the message is, take the stairs,” Kilmeade quipped. The program will address the remarks today. (WP) | That address in full:

    Peter King writes about the “lapse in reporting on my part” that led to him writing NFL officials had previously seen the Rice tape. “No one from the league has ever knocked down my report to me, and so I was surprised to see the claim today that league officials have not seen the tape.” (SI) | “At the time, it was important for the NFL to establish that it was taking great pains to investigate the incident.” (Deadspin) | Sally Jenkins: “It simply defies belief that league and team officials couldn’t have seen it if they wanted to.” (WP) | AP has seen a longer version of the video.

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Career Beat: Fired BuzzFeed editor Benny Johnson joins National Review

Good morning! Here are some career updates from the journalism community:

  • Benny Johnson will be social media editor for National Review. Previously, he was viral politics editor at BuzzFeed. (Politico)
  • Joe Scarborough will be a contributor to “Meet the Press.” He is the host of “Morning Joe” on MSNBC. (The Hill)
  • Shari Levine is now executive vice president of current production for Bravo Media. She was senior vice president of current production there. (NBC Universal)
  • Adam Bryant is now a deputy science editor at The New York Times. He is a business writer there. (Poynter)
  • Howard Mittman is now publisher of GQ. Previously, he was publisher of Wired. (Condé Nast)
  • Chris Mitchell is now publisher of Vanity Fair.
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Clash over Abramson’s style may have figured in Politico editor’s resignation

Good morning. Here are 10 media stories.

  1. Rick Berke leaves Politico: The publication’s executive editor resigned Sunday, citing “an acceptance by the three of us that the dynamics were just not there for us to function seamlessly.” The other two people in that “three of us” formulation, John Harris and Jim VandeHei, tell staffers “We have very big plans for expanding POLITICO here and elsewhere and need in place a leadership team that shares our vision, ambitions and full faith.” (HuffPost) | Erik Wemple passes on word of an awkward “Politico University” workshop in May, after Berke’s former boss Jill Abramson was fired: “Berke got a bit off-topic, putting forth his opinion that Abramson was an inept and insensitive manager. Some female staffers objected to that characterization, and the session blew up in awkward polemics about the internal politics of a competing outlet.” (WP) | “Rick Berke does not capitalize “Politico” in his resignation message.
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