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BuzzFeed

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With new investment, BuzzFeed would be worth almost as much as The New York Times

Last night's news that NBCUniversal (a broadcast company) was investing in BuzzFeed (a digital media company) for a valuation that approaches The New York Times (a legacy company) sent journalists to Twitter to discuss the comparisons: BuzzFeed is now worth $1.7B https://t.co/okZNPZNYjs How that compares in publishing:Vice $4BNYT $1.8BTime $1.4B … Read More
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As the election draws to a close, BuzzFeed News plans a social media sprint to the finish

Looking back on BuzzFeed News' coverage of the 2016 election cycle, Editor-in-Chief Ben Smith doesn't have many regrets. But if he could do it over again, there's one thing he'd change. "There was a certain amount of investigative resources that went into Republican candidates who flamed out," Smith said, before adding a quick joke. "But we're making the reporters refund … Read More
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BuzzFeed launches a shop, part of its growing e-commerce strategy

If you like your socks with milkshakes and French fries, good news: BuzzFeed has a store for you. This summer, the online news and entertainment giant launched Shop BuzzFeed, a store where fans can browse for swag created by the site's illustrators and designers. The shop, initially open to BuzzFeed employees only but made available to the public in … Read More
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With its new redesign, BuzzFeed's betting that the homepage still matters

BuzzFeed is well-known in the media business for publishing stories wherever its audience is — on Facebook, Snapchat, Tumblr and many other places. Given this emphasis, it might seem odd that BuzzFeed spent the last six months overhauling its homepage. But in an age where the bulk of readers are finding stories with social media and search engines, the homepage is … Read More
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The open-source guide to drone journalism is here

For years, a few early adopters have been waiting for the moment drone journalism would become widely available to newsrooms that didn't have a licensed pilot on staff. That happened this week, when the Federal Aviation Administration's new guidelines regarding the use of drones for commercial purposes (like reporting) went into effect. Under the new rules, anyone who passes … Read More
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BuzzFeed undergoes company-wide reorganization, separating entertainment from news

BuzzFeed is making a major organizational change that cleaves its journalistic efforts from its entertainment-focused content, founder Jonah Peretti announced in a memo to staffers Tuesday. Citing a desire to "simplify our organizational structure" and "allow us to operate more entrepreneurially," Peretti announced that the social-first media company will formally divide BuzzFeed News, the reporting division overseen by Editor-in-Chief Ben … Read More
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BuzzFeed's newest political reporter is a bot

Amanda Hickman was living in New York City in 2004 when the Republican National Convention got ugly. While George W. Bush and Dick Cheney were being nominated in Madison Square Garden, police were surrounding protestors in nearby Union Square with orange netting and arresting them in droves. The clashes didn't end there. "There were horses charging down the … Read More
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Ask the ethicist: Should BuzzFeed turn down ads for Donald Trump?

Earlier today, BuzzFeed announced that it turned down a $1.3 million deal with the Republican National Committee on the grounds that Donald Trump is "directly opposed to the freedoms of our employees in the United States." In a statement, BuzzFeed CEO Jonah Peretti cited Trump's proposed ban on international travel for Muslims, his anti-press rhetoric and disparaging remarks about … Read More
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What's Cheddar? With freewheeling livestreams and off-the-cuff commentary, it certainly isn't CNBC

The floor of the New York Stock Exchange was in its typical mild frenzy as the financial news co-anchor announced that Microsoft was selling a phone operation for $350 million. "Who even knew they were in the phone business?!" her co-host declared facetiously, turning toward some disembodied voice off-set and openly inquiring, "Are we going to talk about the Facebook-conservatives … Read More
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Top journalists offer graduation advice: Don't let ambition warp you

Commencement speeches can often be filled with worn-out cliches (which might be tiresome to listen to but can be fun if you're playing commencement speech BINGO). But every year, there's also some solid, good and even inspiring advice based on what the speakers, in this case journalists, have experienced. Last week, we crowdsourced a commencement speech … Read More
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BuzzFeed's shortfall is alarming, but not apocalyptic, for digital news

The future-of-news crowd was taken aback on Tuesday after the Financial Times reported that BuzzFeed — a heralded pioneer in digital media — missed its 2015 revenue target by about $80 million. The report, which was quickly disputed by BuzzFeed Chairman Ken Lerer in an interview with Re/code, quickly sent journalists to their keyboards to fire … Read More
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With 690 rubber bands and a watermelon, BuzzFeed creates Facebook Live's first driveway moment

It started innocuously enough. Two BuzzFeed staffers sat around a small, circular table, wearing smocks and safety glasses. Between them was a watermelon and a pile of rubber bands. Their mission: blow up the watermelon by gradually adding bands until it burst from the tension. Over the course of an hour, that tension — and BuzzFeed's audience — would grow exponentially. At … Read More
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Does The Washington Post really have a bigger audience than BuzzFeed? Probably not.

The Washington Post has lately taken to trumpeting its increasing traffic figures on a semi-regular basis. In November 2015, when it squeaked by The New York Times in unique visitors, it published a memo from Digital Managing Editor Emilio Garcia-Ruiz touting the paper's growing audience and flagging some of its most popular content. The announcement was greeted with interest … Read More
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How should today's publishers measure their audiences? Here's BuzzFeed's answer.

One of the biggest questions facing news organizations today is coming up with a way to measure audience attention in an increasingly complicated media ecosystem. Three decades ago, it was easy — publishers could look at circulation numbers, newscasters could examine Nielsen ratings, and they could both expect to have a reasonable barometer of their success. Within the last decade, … Read More
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Digital Digging: How BuzzFeed built an investigative team inside a viral hit factory

Editor's note: This is the first part of a three-part series examining investigative teams at digital news organizations throughout the United States. When Alex Campbell introduced himself as an investigative reporter for BuzzFeed News two years ago, his sources were often confused. BuzzFeed? What was that? Could he please spell it? "My colleagues would make fun of me for how … Read More
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