Citing a “huge demand for political and advocacy groups to tap into” its core audience of millennials, BuzzFeed will introduce video political ads amid growing interest in the 2016 presidential campaign.
It hired Rena Shapiro, who previously was an ad executive at Pandora, to be vice president of politics and advocacy and to shepherd the new venture.
The ads will apparently feature candidates and policy advocates “producing BuzzFeed-style videos.” They will be marked as ads and not as content produced by the site.
“BuzzFeed is the top place millennials and influentials are reading and sharing news, and with the smart and thoughtful reporting from BuzzFeed Politics, there is a huge demand for political and advocacy groups to tap into that audience. From our shareable videos to our social posts, there’s a massive opportunity and I can’t wait to get started,” Shapiro said in a statement. Read more