Articles about "BuzzFeed"

Liberals and conservatives agree: You can’t trust BuzzFeed

mediawiremorningGood morning. Here are 10 media stories.

  1. Nobody trusts BuzzFeed much: Pew’s new report on Political Polarization & Media Habits says “There is little overlap in the news sources” conservatives and liberals “turn to and trust.” The Wall Street Journal is trusted across ideological boundaries, and the BBC and The Economist do well among all but the most consistent conservatives, who say they equally trust and distrust those outlets. Only one publication is rated “More distrusted than trusted” regardless of respondents’ political outlook: BuzzFeed. It’s important to note, though, that fewer than 40 percent of respondents had heard of BuzzFeed. (Pew) | BuzzFeed EIC Ben Smith emails: “Most of the great news organizations have been around for decades, and trust is something you earn over time. Our organization is new, our news operation is even newer, and it’s early days for us. The more people know BuzzFeed News, especially young people who make up a small share of these surveys, the more they trust us.” | Brian Stelter: “Among other things, the study underscores Fox’s unique position in the media marketplace, thanks to what it calls the ‘strong allegiance’ that conservatives have to Fox.” (CNN)


  2. Jill Abramson plans a startup with Steve Brill: Investors “sound very interested.” (The Wrap) | “Abramson and Carr now discussing their teenage pot smoking habits. Jill smoked by a fountain. David liked to play frisbee.” (@ylichterman)
  3. The Guardian committed no foul by reporting on Whisper: A ruling from Ryan Chittum. “It would have been a journalistic lapse for the paper not to have told readers what it had learned.” (CJR)
  4. How Gamergate intimidates publications: The loose collective of shrill gaming “advocates” has a five-step plan for flooding advertisers’ inboxes about reporters it doesn’t like. And the attacks can work. (WP) | “The D-List Right-Wingers Who’ve Turned Gamergate Into Their Loser Army” (Gawker)
  5. What happened between the NABJ and CNN? NABJ President Bob Butler says the network bailed on supporting NABJ’s 2015 convention, and CNN says it was merely “reconsidering our relationship.” The dustup lays bare a “core conflict in what NABJ — and other journalism-diversity groups, for that matter — does from day to day,” Erik Wemple writes. “On the one hand, it monitors how well newsrooms embrace diversity; on the other, it pitches those same newsrooms to ante up for convention space and other stuff.” (WP)
  6. Nielsen will measure TV viewership across devices: It’s partnering with Adobe, which “sits at the very center of video distribution system and can track views down to the IP level.” (Reuters)
  7. It’s not a good idea to stalk a reviewer: But Kathleen Hale did it anyway. (BuzzFeed)
  8. Rachel Maddow points viewers to some excellent music: The MSNBC host offers five songs for the midterms, including Fugazi’s “Bad Mouth” and Sleater-Kinney’s “Youth Decay.” (HuffPost)
  9. Front page of the day, curated by Kristen Hare: The Floyd County News & Tribune fronts a polka party at the Strassweg Auditorium in the New Albany-Floyd County Public Library in New Albany, Indiana. (Courtesy the Newseum.)


  10. Job moves, edited by Benjamin Mullin: Eli Lake is leaving The Daily Beast, where he’s a national security correspondent. Josh Rogin is leaving The Daily Beast, where he’s a senior correspondent. (Huffington Post) | Simon Dumenco is editorial director at Advertising Age. Previously, he was a columnist there. (Ad Age) | Fran Unsworth is now director of the World Service Group at the BBC. She’s deputy director of news and current affairs. (The Guardian) | Chris Moody will be a senior correspondent for CNN Politics Digital. Previously, he was a political correspondent for Yahoo News. (Politico) | Jeffrey Schneider is founding his own PR firm, Schneider Global Strategy. He’s a senior vice president and spokesperson at ABC News. (ABC) | Sruthijith KK is now editor at Huffington Post India. Previously, he was editor of Quartz India. (Medianama) | Job of the day: U.S. News and World Report is looking for a Congress reporter. Get your résumés in! (Journalism Jobs) | Send Ben your job moves:

Suggestions? Criticisms? Would like me to send you this roundup each morning? Please email me: Read more


Career Beat: Janelle Nanos is editor of Beta Boston

Good morning! Here are some career updates from the journalism community:

  • Holly Gauntt is now news director for KDVR/KWGN in Denver. Previously, she was news director for KOMO in Seattle. Sarah Garza is interim news director for KOMO. Previously, she was assistant news director there. Nick McDermott is now executive producer at KTVA in Anchorage, Alaska. He has been a producer there. James Doughty is now communications director for a San Antonio city councilman. Previously, he was a reporter for KENS in San Antonio. (Rick Geevers)
  • Stacy-Marie Ishmael will head up editorial operations for BuzzFeed’s news app. Previously, she was vice president of communities at the Financial Times. (Nieman Lab)
  • Lindsey Bahr is now a film writer for The Associated Press. Previously, she was a correspondent for Entertainment Weekly. (AP)
  • Janelle Nanos is now editor of Beta Boston. Previously, she was a senior editor at Boston Magazine. (Muck Rack)
  • Matthew Schnipper is now a senior editor at GQ. Previously, he was editor-in-chief at Fader. (email)
  • Terry Savage is now a contributor at Tribune Content Agency. Previously, she was a columnist for the Chicago Sun-Times. (Robert Feder)

Job of the day: the AP is looking for a news research manager in New York. Get your résumés in! (Journalism Jobs)

Send Ben your job moves: Read more


BuzzFeed names Dao Nguyen ‘a new type of Publisher’


BuzzFeed has named Dao Nguyen as publisher, a new role for the company, Peter Kafka reported Tuesday for re/code.

Nguyen, who was previously BuzzFeed’s vice president of growth and data, will take on that role in a new way, Kafka reported.

Instead, Nguyen is heading up every part of the company that isn’t editorial, ads or video — “tech, product, data and everything related to our publishing platform,” (CEO Jonah) Peretti writes. That means she’ll now manage more than 100 people — about a sixth of BuzzFeed’s total headcount.

From Peretti’s memo:

Dao is a new type of Publisher. She isn’t the heir to a newspaper baron and she won’t be responsible for the business, selling ads or physical newsstand distribution. Instead, she’ll lead publishing for the social web, in the most modern sense, where data science, the CMS, technology, and a deep understanding of social networks, mobile devices, and digital video matter most. If publishing is “the activity of making information available to the general public,” then I’m confident Dao will become the very best publisher in a rapidly changing industry where technology and data science are the key to success. Dao has been a key player and innovator at BuzzFeed, and I’m so happy she’s accepted this role as the first Publisher of BuzzFeed.

Kafka includes the full memo from Peretti, which also names Ashley McCollum to chief of staff and Jamie Urso to chief of stuff. In October, I wrote about BuzzFeed’s efforts at increasing diversity on staff. I also wrote about BuzzFeed’s new investigative reporting fellowship for journalists of color. Nguyen is also in this story on media disruptors, as well as this Twitter list. Read more


Myles Tanzer: ‘Not my decision’ to leave BuzzFeed

Myles Tanzer, the reporter who broke one of the biggest media stories of the year, has left BuzzFeed, apparently not of his own volition.

Tanzer, who obtained an exclusive copy of the groundbreaking New York Times Innovation Report, told Poynter he’s “still looking for a new gig” after leaving BuzzFeed, a move that was “not my decision”.

The Times innovation report has been chewed over by future-of-media-types since it leaked — Nieman Lab called it “one of the key documents of this media age,” and the Online News Association devoted a keynote session to the report at its annual conference.

Previously, Tanzer was weekend editor at and interned at Betabeat and Village Voice Media.

BuzzFeed spokesperson Catherine Bartosevich said the news organization is “looking forward to seeing what he does next.”

Correction: An earlier version of this story incorrectly stated Tanzer was a weekend editor at Gawker Media. In fact, he was weekend editor at

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Here are the media’s best 404 pages

Bloomberg Politics got some attention Monday after an enterprising reporter noticed that navigating to a broken page on the site reveals this animation of Joe Biden shooting lightning at a revolving “404″ symbol:

That got me thinking: how do other news organizations handle the dreaded error message? To find out, I went to a lot of sites and broke a lot of links. Here’s what I found:


Billy Penn

If for some reason you stray across a broken page at local news startup Billy Penn, you’re greeted by an oil painting of William Penn, the site’s namesake, who delivers a gentle admonishment: “Time is what we want most, but what we use worst.”


The Chicago Tribune

Break a link at The Chicago Tribune and a dapper fellow named “Colonel Tribune” appears and introduces himself as the “Web ambassador for” He suggests you search the site’s topics pages before bidding you a fond farewell.


Stars and Stripes

When you visit a broken page at the Stars and Stripes website, you get a mock-up of the newspaper’s front page, complete with “404″ paratroopers repelling down to fix the problem. There’s all sorts of little jokes buried on this page, too — look at the flag and the story to the right.



The Boston Globe’s recently launched Catholic vertical features St. Anthony, the patron saint of the lost things. His prayer? “Grant that I may find the webpage which has been lost.”


San Diego Union-Tribune

What a pastoral scene. Here, a copy of the San Diego U-T sits awash on a beach somewhere like a castaway, clearly lost.


USA Today

USA Today’s “Entertain This” section features a picture of pop star Lionel Richie who sweet talks wayward viewers.


The Huffington Post

HuffPost attempts to soothe our anger at arriving at a broken page by showing us a picture of an adorable dog. You can almost feel your rage melt away as you look into the pooch’s contented eyes.



Motherboard, Vice’s future-of-technology vertical, makes up for the error with a purple horse galloping in a circle. Check it out. The screenshot doesn’t do this thing justice.


Nieman Lab

Our fellow media watchers over at Harvard offer this picture of a Linotype machine along with a tongue-in-cheek heading. Journalists will sympathize.


Philadelphia Inquirer

Speaking of newspapers, here’s the Philadelphia Inquirer’s error page: A cartoon reminiscent of the Sunday funnies, with a man falling into a news rack.


True to form, offers us an explainer on the nuances of 404 pages in its distinctive yellow/blue/gray color scheme. Well played.



Vox Media’s video game vertical offers this fix for the 404 glitch: “pull out the URL and blow on it, and then slide it back into the browser (but not too far!) and wedge it in there with a second link. You’ll be good.”


The Verge

The Verge’s error page is a parody listicle titled “404 Most Influential People In Oops” that asks us nicely not to freak out.



And speaking of listicles, I’ll leave you with this. BuzzFeed’s 404 page looks completely normal, save for the disembodied head of a little girl peeking up at you from the bottom right corner. Weird.


Want more error pages? and The Huffington Post have both made lists of their favorites.

Know of any interesting error pages in media I’ve forgotten? Send me a link and I’ll add it to the list. Read more

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BuzzFeed wants to create a pipeline for investigative journalists of color

BuzzFeed (submitted photo)

BuzzFeed (submitted photo)

In March, everything Mark Schoofs had been noticing about all the white guys in journalism came together in one place — the Pulitzers.

Schoofs, investigations and projects editor at BuzzFeed News, was on the jury for the investigative reporting category of the Pulitzer Prizes. He read about 80 entries.

“It was overwhelmingly white and, by the way, overwhelmingly male,” said Shoofs, (who himself is a white guy who has won a Pulitzer.) And he thinks he knows why.

“What happens, I believe, is that all of the forces in our society that limit opportunities for people of color accumulate the higher up the ladder you go,” he said in a phone interview. “Rightly or wrongly, investigative reporting is considered a plum job, so I think it’s whiter than ‘regular reporting.’”

On Thursday, BuzzFeed and the Columbia University Graduate School of Journalism announced a new fellowship to try and start changing that. Here’s the quick sketch:

– It’s a one-year investigative reporting fellowship for a journalist of color.
– You need at least five years experience.
– The position is based in New York.
– The fellow will work with Schoofs.
– He or she can audit classes at Columbia.
– The fellow will earn $85,000 “plus benefits and related expenses for one year,” according to the press release.

“It’s one attempt,” Schoofs said. “It’s not in any way a total solution, but it’s one attempt to deal with a very real and urgent problem.”

You should jump in this talent pool

The talent pool of young, ambitious, entry-level journalists is big, BuzzFeed Editor-in-Chief Ben Smith said in a phone interview. But that’s not usually where great investigative journalists come from. They’re developed, often by editors who choose them for their reporting chops and tenacity. They’re groomed. They’re given time to develop and tell tough stories.

“You’re very, very dependent on personnel decisions by other organizations,” he said.

The result:

“Most of the investigative journalists are white, male and let’s just say that many of them are of a certain age,” said Sheila S. Coronel, academic dean, Toni Stabile Professor of Professional Practice and director of the Stabile Center for Investigative Journalism at Columbia’s Graduate School of Journalism, in a phone interview.

Coronel worked with Schoofs “and he thought that there was something that we could do to help create a new generation of diverse investigative reporters.”

Basically, BuzzFeed is starting to create their own pool, Smith said, offering great reporters a shot that many newspapers in the industry can’t.

“When there isn’t a pipeline that we’re totally happy with, we’re committed to trying to help create one.”

On Wednesday, Smith wrote about the company’s commitment to diversity.

The person who gets the fellowship will also get to audit classes at Columbia, including a range of investigative courses on national security, using data across borders, health care, business, projects and courses across many platforms.

Since starting in 2006, 90 people have graduated from Columbia’s Stabile Center for Investigative Reporting, Coronel said.

“We hope we are seeding the ground in many places,” she said, “And BuzzFeed is one of those places.”

But don’t lead with your Klout score

“We’re not looking for people who are good at tweeting,” Smith said. “We’re looking for people who are good at writing stories that people want to share.”

A great investigative reporter is tenacious, he said. They’re patient, and they get what the difference is between the jobs of an investigative reporter and a private eye. They know what the story is and how to tell it, Smith said, “which is not a small thing.”

They’ll also get, if they haven’t already, that the way newspapers tell their investigations, often one Sunday at a time, isn’t how people consume media anymore, Smith said.

So is there a chance the person who gets this fellowship could end up staying on BuzzFeed’s team? They haven’t gotten there yet, he said.

“That’s really not what this is about.”

“Just apply,” Schoofs said. “If you think that this might be right for you, please send in an application. We want to hear from you.”

Part of the application (due Nov. 1,) includes pitching an idea and your sources. That idea can be about anything. This is not, however, an internship. The goal isn’t to BuzzFeed-ify a journalist and teach them how to turn a big story into a listicle, but to offer someone a chance that might not come up otherwise.

“If they would like to learn how to make GIFs, we will teach them how to make GIFs,” Smith said. “But that’s not the core of this.” Read more


Who’s doing diversity well? BuzzFeed

On Wednesday, BuzzFeed Editor-in-Chief Ben Smith publicly shared an email he sent to staff about diversity at BuzzFeed. It’s titled “What We’re Doing To Keep Building A Diverse Editorial Operation,” and it includes a definition of diversity, four reasons that it matters and five things editors should do when hiring.

BuzzFeed’s working definition of diversity is this: enough people of a particular group that no one person has to represent the supposed viewpoint of their group — whether ethnicity, gender, sexual orientation, religion, gender identity, socioeconomic background, or disability. And if the group is a small one we should never expect one person to be the “diverse” reporter or writer, or to speak for anyone other than themselves.

BuzzFeed has a fairly even mix between women and men, according to the letter, and it’s still pretty white. But journalists have noticed that they’re doing something about that. At a session on diversity at ONA14 in Chicago last week, I asked the panel which news organizations understood why diversity mattered and were showing that in their hiring and coverage.

Here’s what I heard from the panel, which included Justin Ellis from Nieman Lab; Danyel Smith from HRDCVR; Mekahlo Medina from NBC LA; and P. Kim Bui from First Look Media:

Bloomberg News
The Toast
The Hairpin

All the sites were mentioned for various reasons, but BuzzFeed was talked about the most.

One more cool thing from the session — places to look for jobs and candidates. Here are two.

And the Journalism Diversity Project.

Read more


4 quick tips for attracting — and keeping — mobile readers

So your news organization now gets the majority of its pageviews through mobile devices. Now what? At the Online News Association conference in Chicago, mobile bosses from The New York Times, CNN and BuzzFeed dispensed tips for boosting mobile growth. Here are four of them.

  1. Become a metric sleuth
    One evening earlier this year, CNN saw a confusing uptick in mobile traffic, said Etan Horowitz, senior mobile editor at CNN. The editors were puzzled. Why the sudden spike? Upon further investigation, they realized the pageviews weren’t caused by any stories posted to CNN’s mobile site. Instead, they came from a video of a scary-looking baby terrorizing New Yorkers that had been shared on CNN’s social media accounts.

    Sometimes, as in the case of the “Devil Baby,” traffic spikes are one-offs, caused by popular pieces of content. But other times, they’re attributable to a pattern that can be exploited for more pageviews. For example, editors at CNN noticed a huge increase in mobile traffic during holidays, including the Fourth of July and Christmas, when people ditch their laptops and desktops, Horowitz said.

    They’ve since capitalized on this trend by posting practical how-tos during those days, including grilling guides for July Fourth and tips on which apps to download for Christmas.

    “You’re going to find these metrics that may not make sense, but once you find them, there’s a lot of power there,” Horowitz said.

  2. Make content available at high-traffic periods
    There are probably more than a few differences between The New York Times’ and BuzzFeed’s audience, but here’s one of them: BuzzFeed readers, in general, don’t wake up early.

    Whereas The New York Times sees an early-morning traffic increase as readers check in for a morning briefing, BuzzFeed’s readers tend to stop by hours later, said Alice DuBois, director of editorial content at BuzzFeed.

    “We do not have that same early-morning bump,” DuBois said. “BuzzFeed readers are not waking up at six or seven.”

    Similarly, CNN sees its mobile audience surge at night, when people have some downtime after work, Horowitz said. This means editors are inclined to publish content for their mobile audience during these optimal hours rather than saving something for the early morning.

  3. Reorganize for mobile
    When The New York Times reimagined the organization of its project development division in 2012, they decided to assign dedicated teams to tackle separate mobile assignments, said Alex Hardiman, executive director of mobile at The New York Times.

    One group handled iOS development. One was in charge of making Android products. In total, there were four separate teams, composed of individuals from various divisions throughout The Times, that each handled a different aspect of mobile development. This has allowed them to tackle projects with more speed and agility.

    BuzzFeed has adopted this approach as well, establishing separate product development teams to build a news app and create content on mobile-centric platforms like Vine and Instagram.

  4. Cultivate a mobile culture
    The vaunted page one meeting at The New York Times is no longer print-centric, Hardiman said.

    Times editors still weigh which stories merit front-page treatment, but mobile decisions are now featured prominently during the meetings.

    Mobile-first thinking has permeated CNN and BuzzFeed as well. CNN now displays the landing page for its mobile site on monitors throughout the newsroom, alongside live feeds of the desktop homepage and the broadcast channel, Horowitz said. Editors project the mobile site at meetings and make sure to let the newsroom know when CNN reaches major mobile milestones. BuzzFeed has added a mobile preview into its editing window so reporters and editors know what each story will look like on mobile before its published.

    Another tactic for getting a staff buy-in? Show skeptical journalists the raw pageview numbers that well-formatted mobile posts attract, DuBois said.

    “I always say, for this, just like anyone else, if you go to a reporter for mobile, you have to tell them what’s in it for them,” she said.

Read more
Mashable headquarters. (Image courtesy Mashable)

Mashable, too, heads to Europe

Mashable headquarters. (Image courtesy Mashable)

Mashable headquarters. (Image courtesy Mashable)

Ask Mashable Executive Editor Jim Roberts about his plans for the future and he says — with tongue planted firmly in cheek — that he’s looking to achieve “global domination.”

That may seem ambitious for the top editor of a news organization that until this year had not expanded outside the U.S, but Roberts is serious when it comes to growing the site’s international audience.

On Tuesday, the company announced it would open a London office in October, naming former editorial director Blathnaid Healy its U.K. editor.

“I think we’ve only scratched the surface of what we can hope to see in terms of building a global audience,” Roberts said in a phone interview. “The subjects that we focus on really do have global appeal, whether it’s climate coverage or technology news or the latest in digital culture, viral content, memes — these are things that don’t necessarily adhere to geographic and physical boundaries.”

Roberts’ claims aren’t just talk. Over the past 18 months, Mashable — helped along by a $14 million infusion of capital — has doubled in size, adding 70 employees to its staff of 70. In June, the company announced its first international expansion, appointing former multimedia editor Jenni Ryall Australian editor. In March, the company opened a Los Angeles office to better cover the entertainment industry. Earlier this month, Mashable moved to larger offices in New York City’s Flatiron district to accommodate its growing staff.

Mashable chose London because it’s a prime market for advertising, with a ready-made audience, said Seth Rogin, the company’s chief revenue officer.

“Mashable views the world from the lens of the Web and London is a supremely savvy and cultured place,” Rogin said in a phone interview. “It makes sense for us to be there.”

Staffers at the London office will have a threefold mandate, Roberts said. They will be charged with creating content relevant to the UK as well as Mashable’s general audience. They will report on regional stories of international import, such as the recent Scottish independence referendum. And they will also be a part of the company’s global editing team, charged with pushing out news 24/7.

Ultimately, the plan is to create a bureau that provides news, features, entertainment to a growing audience without losing sight of Mashable’s trademark tech coverage, Roberts said.

The online news organization’s dramatic growth roughly coincided with a couple of hires from legacy companies. Roberts, formerly executive editor of Reuters digital, was brought aboard in October. Rogin, formerly vice president of advertising at The New York Times, was hired in June 2013.

When he arrived at Mashable, Roberts says he brought with him a desire to cover stories of international import, including the turmoil in Ukraine, the rise of the Islamic State group and the turbulance in Gaza.

“One of my goals was to try to put us on a sound footing for stories people were paying attention to,” Roberts said.

He isn’t alone in this regard. With its expansions abroad, Mashable joins a growing list of other Web-focused news organizations with international ambitions:

  • In August, BuzzFeed announced it was expanding to Berlin, Mexico City, Mumbai and Tokyo.
  • Earlier this month, Politico announced a joint venture in Europe with Berlin-based media company Axel Springer.
  • Vice Media, fresh from a $500 million investment round from A+E Networks and Technology Crossover Ventures, is also increasing its footprint abroad with an expansion into India.
  • Business Insider is planning to launch Business Insider Europe, which will serve up “social-friendly content with a localized twist,” Ricardo Bilton writes for DigiDay.

But Roberts says he’s prepared to vie for international audiences despite the crowded field — not just with transplants from the U.S., but with any organization that draws eyeballs away from Mashable, including TV and radio.

“I think that I tend to view everybody as our competition,” Roberts said. “Anything that competes for somebody’s attention is our competition.” Read more

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Career Beat: Naomi Zeichner named editor-in-chief of The Fader

Good morning! Here are some career updates from the journalism community.

  • Missy Ryan will be a Pentagon correspondent for The Washington Post. Previously, she was a reporter at Reuters. (The Washington Post)
  • Yumiko Ono is now Asia audience engagement editor at The Wall Street Journal. Previously, she was managing editor of Wall Street Journal Japan. (@raju)
  • Trip Gabriel is now a political correspondent for The New York Times. He was a national correspondent there. Jennifer Steinhauer is now mid-atlantic bureau chief for The New York Times. Previously, she was a congressional reporter there. (Politico)
  • Amy Keller Laird is now editor-in-chief of Women’s Health. Previously, she was executive editor there. (Women’s Wear Daily)
  • Naomi Zeichner is now editor-in-chief of The Fader. Previously, she was music editor at BuzzFeed. (@nomizeichner)
  • Megan Sowder-Staley is now vice president for product strategy at Roll Call. Previously, she was director of product strategy there. Todd Ruger is a legal affairs staff writer for Roll Call. Previously, he covered legal issues for the National Law Journal. Rachel Oswald is a defense reporter for Roll Call. Previously, she was a reporter for Global Security Newswire. Connor O’Brien is a defense policy reporter for Roll Call. Previously, he was a congressional news reporter there. Gillian Roberts is now breaking news editor at Roll Call. Previously, she was a White House stringer at Bloomberg. Jamisha Ford is now special products editor at CQ Now. Previously, she was deputy editor at CQ Now. Bridget Bowman will cover the Capitol for Roll Call’s Hill Blotter blog. She was an intern there. Chris Williams is a multimedia and online developer for Roll Call. Previously, he was web director for Personal Selling Power. (Roll Call)

Job of the Day: Eagle-Tribune Publishing is looking for page designers. Get your résumés in! (Journalism Jobs)

Send Ben your job moves: Read more