BuzzFeed

POYNTER

BuzzFeed's newest political reporter is a bot

Amanda Hickman was living in New York City in 2004 when the Republican National Convention got ugly. While George W. Bush and Dick Cheney were being nominated in Madison Square Garden, police were surrounding protestors in nearby Union Square with orange netting and arresting them in droves. The clashes didn't end there. "There were horses charging down the … Read More
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Ask the ethicist: Should BuzzFeed turn down ads for Donald Trump?

Earlier today, BuzzFeed announced that it turned down a $1.3 million deal with the Republican National Committee on the grounds that Donald Trump is "directly opposed to the freedoms of our employees in the United States." In a statement, BuzzFeed CEO Jonah Peretti cited Trump's proposed ban on international travel for Muslims, his anti-press rhetoric and disparaging remarks about … Read More
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What's Cheddar? With freewheeling livestreams and off-the-cuff commentary, it certainly isn't CNBC

The floor of the New York Stock Exchange was in its typical mild frenzy as the financial news co-anchor announced that Microsoft was selling a phone operation for $350 million. "Who even knew they were in the phone business?!" her co-host declared facetiously, turning toward some disembodied voice off-set and openly inquiring, "Are we going to talk about the Facebook-conservatives … Read More
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Top journalists offer graduation advice: Don't let ambition warp you

Commencement speeches can often be filled with worn-out cliches (which might be tiresome to listen to but can be fun if you're playing commencement speech BINGO). But every year, there's also some solid, good and even inspiring advice based on what the speakers, in this case journalists, have experienced. Last week, we crowdsourced a commencement speech … Read More
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BuzzFeed's shortfall is alarming, but not apocalyptic, for digital news

The future-of-news crowd was taken aback on Tuesday after the Financial Times reported that BuzzFeed — a heralded pioneer in digital media — missed its 2015 revenue target by about $80 million. The report, which was quickly disputed by BuzzFeed Chairman Ken Lerer in an interview with Re/code, quickly sent journalists to their keyboards to fire … Read More
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With 690 rubber bands and a watermelon, BuzzFeed creates Facebook Live's first driveway moment

It started innocuously enough. Two BuzzFeed staffers sat around a small, circular table, wearing smocks and safety glasses. Between them was a watermelon and a pile of rubber bands. Their mission: blow up the watermelon by gradually adding bands until it burst from the tension. Over the course of an hour, that tension — and BuzzFeed's audience — would grow exponentially. At … Read More
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Does The Washington Post really have a bigger audience than BuzzFeed? Probably not.

The Washington Post has lately taken to trumpeting its increasing traffic figures on a semi-regular basis. In November 2015, when it squeaked by The New York Times in unique visitors, it published a memo from Digital Managing Editor Emilio Garcia-Ruiz touting the paper's growing audience and flagging some of its most popular content. The announcement was greeted with interest … Read More
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How should today's publishers measure their audiences? Here's BuzzFeed's answer.

One of the biggest questions facing news organizations today is coming up with a way to measure audience attention in an increasingly complicated media ecosystem. Three decades ago, it was easy — publishers could look at circulation numbers, newscasters could examine Nielsen ratings, and they could both expect to have a reasonable barometer of their success. Within the last decade, … Read More
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Digital Digging: How BuzzFeed built an investigative team inside a viral hit factory

Editor's note: This is the first part of a three-part series examining investigative teams at digital news organizations throughout the United States. When Alex Campbell introduced himself as an investigative reporter for BuzzFeed News two years ago, his sources were often confused. BuzzFeed? What was that? Could he please spell it? "My colleagues would make fun of me for how … Read More
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BuzzFeed enters potentially lucrative, ethically tricky world of native political ads.

Citing a “huge demand for political and advocacy groups to tap into" its core audience of millennials, BuzzFeed will introduce video political ads amid growing interest in the 2016 presidential campaign. It hired Rena Shapiro, who previously was an ad executive at Pandora, to be vice president of politics and advocacy and to shepherd the new venture. The ads … Read More
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The BuzzFeed News app, out on Android today, has been downloaded more than 350,000 times

BuzzFeed News launched its app on Android today. (Image courtesy BuzzFeed) Earlier this year, BuzzFeed launched its much-anticipated news app after a tinkering and testing period that stretched for about half a year. A lot was riding on the debut. In the months leading up to the launch, BuzzFeed built a team with a handful of journalists devoted to … Read More
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BuzzFeed registered a cat to vote in a British election

Owing perhaps to its outdated reputation as a traffic-hungry upstart that hawked cat listicles for clicks, BuzzFeed has a deep and abiding relationship with domestic felines. Although the Web giant now has a growing commitment to news, staffers remain fond of BuzzFeed's legacy as a hub for all things cat. Conference rooms at BuzzFeed are named after famous Internet … Read More
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As BuzzFeed urges no unions, sharp rebuttal from labor leader

Jonah Peretti, founder of BuzzFeed, cautioned workers against embracing unionization last week. The comments weren't made in a vacuum, given moves by employees at Gawker Media, VICE, Salon and the Guardian to unionize in recent months. He suggested that unions represented a needlessly adversarial force and are more suited to other sorts of workplaces---more blue-collar, more assembly-line oriented---than … Read More
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BuzzFeed announces $200 million investment from NBCUniversal

BuzzFeed | Re/code BuzzFeed on Tuesday announced that NBCUniversal has invested $200 million in the social news outlet, confirming earlier reports that a major equity deal was in the works for the two media companies. In a statement on BuzzFeed's website, founding CEO Jonah Peretti said the investment will be accompanied by collaboration between BuzzFeed and NBCUniversal. Read More
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Former Guardian head of news joins BuzzFeed

Press Gazette Make that two Guardian staffers who have followed former Guardian.com Editor-in-Chief Janine Gibson out the door. Stuart Miller, who was previously head of news at The Guardian, is joining BuzzFeed to lead its UK news operation, British media outlet Press Gazette reported Tuesday. In a comment to Press Gazette, BuzzFeed Editor-in-Chief Ben Smith hailed Miller … Read More