Owing perhaps to its outdated reputation as a traffic-hungry upstart that hawked cat listicles for clicks, BuzzFeed has a deep and abiding relationship with domestic felines.
Although the Web giant now has a growing commitment to news, staffers remain fond of BuzzFeed’s legacy as a hub for all things cat. Conference rooms at BuzzFeed are named after famous Internet cats, and the company’s editor in chief has affirmed his commitment to providing “great, cat-led entertainment.”
But on Friday, BuzzFeed UK marked what must surely be a milestone in its repertoire of cat content when it deployed a tabby to go undercover for an investigative news story. Staffers registered Ned, a three-year-old feline belonging to BuzzFeed UK staffer Hayley Campbell, as a supporter of Britain’s Labour party, entitling him to a vote in the upcoming election. Read more