On Tuesday, BuzzFeed launched new Twitter, Facebook and Instagram accounts called Cocoa Butter. In a staff memo shared with Poynter, BuzzFeed’s Heben Nigatu, co-host of the podcast “Another Round,” wrote about Cocoa Butter’s start and focus:
I wanted to let you know about a new distributed project called Cocoa Butter. As you may know, Cocoa Butter is already an internal lab started by Tracy Clayton that focuses on making fun stuff for and about brown folks. Or as I’ve been explaining to people, it’s for anyone who feels a ~spiritual~ connection to cocoa butter We have a lot of fun talking about everything and nothing together, and we want to extend that conversation to the public.
Under the umbrella of the social and distributed teams, Cocoa Butter’s accounts will be where you can catch up on everything from Beyonce’s latest wig snatch to Uncle Denzel to #BlackLivesMatter.