BuzzFeed

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BuzzFeed's shortfall is alarming, but not apocalyptic, for digital news

The future-of-news crowd was taken aback on Tuesday after the Financial Times reported that BuzzFeed — a heralded pioneer in digital media — missed its 2015 revenue target by about $80 million. The report, which was quickly disputed by BuzzFeed Chairman Ken Lerer in an interview with Re/code, quickly sent journalists to their keyboards to fire … Read More
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With 690 rubber bands and a watermelon, BuzzFeed creates Facebook Live's first driveway moment

It started innocuously enough. Two BuzzFeed staffers sat around a small, circular table, wearing smocks and safety glasses. Between them was a watermelon and a pile of rubber bands. Their mission: blow up the watermelon by gradually adding bands until it burst from the tension. Over the course of an hour, that tension — and BuzzFeed's audience — would grow exponentially. At … Read More
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Does The Washington Post really have a bigger audience than BuzzFeed? Probably not.

The Washington Post has lately taken to trumpeting its increasing traffic figures on a semi-regular basis. In November 2015, when it squeaked by The New York Times in unique visitors, it published a memo from Digital Managing Editor Emilio Garcia-Ruiz touting the paper's growing audience and flagging some of its most popular content. The announcement was greeted with interest … Read More
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How should today's publishers measure their audiences? Here's BuzzFeed's answer.

One of the biggest questions facing news organizations today is coming up with a way to measure audience attention in an increasingly complicated media ecosystem. Three decades ago, it was easy — publishers could look at circulation numbers, newscasters could examine Nielsen ratings, and they could both expect to have a reasonable barometer of their success. Within the last decade, … Read More
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Digital Digging: How BuzzFeed built an investigative team inside a viral hit factory

Editor's note: This is the first part of a three-part series examining investigative teams at digital news organizations throughout the United States. When Alex Campbell introduced himself as an investigative reporter for BuzzFeed News two years ago, his sources were often confused. BuzzFeed? What was that? Could he please spell it? "My colleagues would make fun of me for how … Read More
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BuzzFeed enters potentially lucrative, ethically tricky world of native political ads.

Citing a “huge demand for political and advocacy groups to tap into" its core audience of millennials, BuzzFeed will introduce video political ads amid growing interest in the 2016 presidential campaign. It hired Rena Shapiro, who previously was an ad executive at Pandora, to be vice president of politics and advocacy and to shepherd the new venture. The ads … Read More
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The BuzzFeed News app, out on Android today, has been downloaded more than 350,000 times

BuzzFeed News launched its app on Android today. (Image courtesy BuzzFeed) Earlier this year, BuzzFeed launched its much-anticipated news app after a tinkering and testing period that stretched for about half a year. A lot was riding on the debut. In the months leading up to the launch, BuzzFeed built a team with a handful of journalists devoted to … Read More
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BuzzFeed registered a cat to vote in a British election

Owing perhaps to its outdated reputation as a traffic-hungry upstart that hawked cat listicles for clicks, BuzzFeed has a deep and abiding relationship with domestic felines. Although the Web giant now has a growing commitment to news, staffers remain fond of BuzzFeed's legacy as a hub for all things cat. Conference rooms at BuzzFeed are named after famous Internet … Read More
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As BuzzFeed urges no unions, sharp rebuttal from labor leader

Jonah Peretti, founder of BuzzFeed, cautioned workers against embracing unionization last week. The comments weren't made in a vacuum, given moves by employees at Gawker Media, VICE, Salon and the Guardian to unionize in recent months. He suggested that unions represented a needlessly adversarial force and are more suited to other sorts of workplaces---more blue-collar, more assembly-line oriented---than … Read More
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BuzzFeed announces $200 million investment from NBCUniversal

BuzzFeed | Re/code BuzzFeed on Tuesday announced that NBCUniversal has invested $200 million in the social news outlet, confirming earlier reports that a major equity deal was in the works for the two media companies. In a statement on BuzzFeed's website, founding CEO Jonah Peretti said the investment will be accompanied by collaboration between BuzzFeed and NBCUniversal. Read More
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Former Guardian head of news joins BuzzFeed

Press Gazette Make that two Guardian staffers who have followed former Guardian.com Editor-in-Chief Janine Gibson out the door. Stuart Miller, who was previously head of news at The Guardian, is joining BuzzFeed to lead its UK news operation, British media outlet Press Gazette reported Tuesday. In a comment to Press Gazette, BuzzFeed Editor-in-Chief Ben Smith hailed Miller … Read More
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With BuzzFeed's Cocoa Butter, 'we're creating another avenue to get our stuff out there'

On Tuesday, BuzzFeed launched new Twitter, Facebook and Instagram accounts called Cocoa Butter. In a staff memo shared with Poynter, BuzzFeed's Heben Nigatu, co-host of the podcast "Another Round," wrote about Cocoa Butter's start and focus: Hey y'all! I wanted to let you know about a new distributed project called Cocoa Butter. As you may know, Cocoa … Read More
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News outlets vie for global audiences with translated stories

The New York Times published a two-part investigation into the city's nail salons in four languages. In May, after more than a year of planning, investigating, writing and editing, The New York Times was almost ready to publish an investigation from reporter Sarah Maslin Nir that would reveal ghastly working conditions in nail salons throughout New York City. Almost. It … Read More
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BuzzFeed launches open-source news lab

Wired | BuzzFeed On Wednesday, BuzzFeed announced a new project, "BuzzFeed Open Lab For Journalism Technology and the Arts." The lab has been in development for the last six months and will be based in San Francisco, writes Mat Honan, BuzzFeed News' San Francisco bureau chief: When you think about media experiments, you probably think about advertising … Read More