Articles about "BuzzFeed"


BuzzFeed: Instead of clickbait, try to ‘blow away the curiosity gap’

BuzzFeed

BuzzFeed editor-in-chief Ben Smith Thursday explained the media company’s philosophy behind writing good headlines. Luring the reader in with clickbait doesn’t work because “you can trick someone to click, but you can’t trick someone to share,” Smith wrote.

Rather, BuzzFeed’s writers try to “blow away the curiosity gap,” to create a headline that describes promising content and delivers on that promise:

If your goal — as is ours at BuzzFeed — is to deliver the reader something so new, funny, revelatory, or delightful that they feel compelled to share it, you have to do work that delivers on the headline’s promise, and more. This is a very high bar.

The worst thing news organizations looking to get social lift from their content can do is put their audiences off with cheap headlines that deceive them about what they’re about to read, Smith writes.

My colleague Kristen Hare has written that good headlines aren’t confined to the buzzy lists of digital media startups. Read more

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BuzzFeed will look to Twitter users to help call elections tonight

BuzzFeed

The “decision desks” assembled by the Associated Press, TV networks and other mainstream news organizations have been “outcompeted in the marketplace of fast, accurate, sophisticated, and transparent information,” BuzzFeed EIC Ben Smith writes.

So tonight as it covers returns, he says, BuzzFeed “will be looking first to the players in the vibrant, transparent twitter conversation to make our own calls and to power our election night graphic, and to make our own election night calls.”

AP and the nets will be among the participants in that conversation, but so will Nate Silver, Daily Kos and the Ace of Spades HQ Decision Desk, whose honcho, Brandon Finnigan, Smith profiled in September. (Finnigan will work from BuzzFeed’s L.A. office Tuesday night.)

In 2012 Brian Stelter wrote about how news organizations planned caution when making election-night calls — CNN and Fox’s goofs when reporting the Supreme Court’s Obamacare decision, NBC News’ star-crossed George Zimmerman 911 call still loomed large. Read more

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Career Beat: Azmat Khan joins BuzzFeed as an investigative reporter

Good morning! Here are some career updates from the journalism community:

  • Shane Harris will be an intelligence and national security reporter at The Daily Beast. He’s a senior writer at Foreign Policy. (The Huffington Post)
  • Azmat Khan will be an investigative reporter at BuzzFeed. She’s a senior digital producer at Al Jazeera America. (Azmat Khan)
  • Usha Chaudhary will be chief financial officer at Pew Charitable Trusts. She’s the chief financial officer at The Washington Post. (The Washingoton Post)
  • Eli Lake will be a columnist at Bloomberg View. He’s a national security correspondent at The Daily Beast. Josh Rogin will be a columnist at Bloomberg View. He’s a senior correspondent at The Daily Beast. (Politico)
  • Krista Larson is West Africa bureau chief for The Associated Press. Previously, she was a correspondent there. (AP)
  • Nona Willis Aronowitz is an editor at TPM. Previously, she was an education and poverty reporter at NBC News Digital.
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Career Beat: HuffPost names Lilly Workneh Black Voices editor

Good morning! Here are some career updates from the journalism community:

  • Leigh Weingus is now trends editor at The Huffington Post. Previously, she was TV editor there. Carolyn Gregoire is now a senior writer for health and science at The Huffington Post. Previously, she was an editor at Healthy Hiving and The Third Metric there. Lilly Workneh is now Black Voices editor at The Huffington Post. Previously, she was lifestyle editor at thegrio.com (Email)
  • Rich Ross is president of the Discovery Channel. Previously, he was chief executive of Shine America (The New York Times)
  • Monique Chenault is now executive producer of “The Insider”. Previously, she was a senior producer at “Access Hollywood”. (Mediabistro)

Job of the day: BuzzFeed is looking for a news fellow. Get your résumés in! (BuzzFeed)

Send Ben your job moves: bmullin@poynter.org Read more

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Career Beat: Callie Schweitzer is editorial director for Time Inc., Time magazine

Good morning! Here are some career updates from the journalism community:

  • Callie Schweitzer has been named editorial director of audience strategy for Time Magazine and Time Inc. Previously, she was director of digital innovation at Time magazine. (Poynter)
  • Peter Lattman will be deputy business editor at The New York Times. Previously, he was media editor there. (The New York Times)
  • Paul Greenberg is chief executive officer at Nylon Media. Previously, he was CEO of CollegeHumor.com. (prnewswire.com)
  • Stefano Fusaro is now a sports anchor for WTVJ in Miami. Previously, he was sports director at KXLN in Houston. (TV Spy)
  • Roxane Gay is a columnist at Guardian U.S. She is the author of “An Untamed State” and “Bad Feminist”. Jeb Lund is a columnist at Guardian U.S. He has written for Rolling Stone, GQ and The New Republic. Trevor Timm is a columnist at Guardian U.S.
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Career Beat: Rachel Zarrell named news editor at BuzzFeed News

Good morning! Here are some career updates from the journalism community:

  • Rachel Zarrell is now news editor at BuzzFeed News. Previously, she was a weekend editor there. (‏@rachelzarrell)
  • Ben Calhoun is now director of content and programming at WBEZ in Chicago. Previously, he was a producer for “This American Life.” (Robert Feder)
  • Ada Guerin is now creative director at The Wrap. Previously, she was design director and associate art director at The Hollywood Reporter. (The Wrap)
  • Jose Zamora is now on the board of directors of the Online News Association. He is director of strategic communications at Univision Network. (ONA)
  • Carla Zanoni will be global audience development director at The Wall Street Journal. Previously, she was director of social media and engagement at DNAinfo.com. (Carla Zanoni)
  • Tara Adiseshan is now a Knight-Mozilla fellow at The New York Times and The Washington Post.
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Liberals and conservatives agree: You can’t trust BuzzFeed

mediawiremorningGood morning. Here are 10 media stories.

  1. Nobody trusts BuzzFeed much: Pew’s new report on Political Polarization & Media Habits says “There is little overlap in the news sources” conservatives and liberals “turn to and trust.” The Wall Street Journal is trusted across ideological boundaries, and the BBC and The Economist do well among all but the most consistent conservatives, who say they equally trust and distrust those outlets. Only one publication is rated “More distrusted than trusted” regardless of respondents’ political outlook: BuzzFeed. It’s important to note, though, that fewer than 40 percent of respondents had heard of BuzzFeed. (Pew) | BuzzFeed EIC Ben Smith emails: “Most of the great news organizations have been around for decades, and trust is something you earn over time. Our organization is new, our news operation is even newer, and it’s early days for us. The more people know BuzzFeed News, especially young people who make up a small share of these surveys, the more they trust us.” | Brian Stelter: “Among other things, the study underscores Fox’s unique position in the media marketplace, thanks to what it calls the ‘strong allegiance’ that conservatives have to Fox.” (CNN)

    pew-trust-outlets 

  2. Jill Abramson plans a startup with Steve Brill: Investors “sound very interested.” (The Wrap) | “Abramson and Carr now discussing their teenage pot smoking habits.
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Career Beat: Janelle Nanos is editor of Beta Boston

Good morning! Here are some career updates from the journalism community:

  • Holly Gauntt is now news director for KDVR/KWGN in Denver. Previously, she was news director for KOMO in Seattle. Sarah Garza is interim news director for KOMO. Previously, she was assistant news director there. Nick McDermott is now executive producer at KTVA in Anchorage, Alaska. He has been a producer there. James Doughty is now communications director for a San Antonio city councilman. Previously, he was a reporter for KENS in San Antonio. (Rick Geevers)
  • Stacy-Marie Ishmael will head up editorial operations for BuzzFeed’s news app. Previously, she was vice president of communities at the Financial Times. (Nieman Lab)
  • Lindsey Bahr is now a film writer for The Associated Press. Previously, she was a correspondent for Entertainment Weekly. (AP)
  • Janelle Nanos is now editor of Beta Boston. Previously, she was a senior editor at Boston Magazine.
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BuzzFeed names Dao Nguyen ‘a new type of Publisher’

re/code

BuzzFeed has named Dao Nguyen as publisher, a new role for the company, Peter Kafka reported Tuesday for re/code.

Nguyen, who was previously BuzzFeed’s vice president of growth and data, will take on that role in a new way, Kafka reported.

Instead, Nguyen is heading up every part of the company that isn’t editorial, ads or video — “tech, product, data and everything related to our publishing platform,” (CEO Jonah) Peretti writes. That means she’ll now manage more than 100 people — about a sixth of BuzzFeed’s total headcount.

From Peretti’s memo:

Dao is a new type of Publisher. She isn’t the heir to a newspaper baron and she won’t be responsible for the business, selling ads or physical newsstand distribution. Instead, she’ll lead publishing for the social web, in the most modern sense, where data science, the CMS, technology, and a deep understanding of social networks, mobile devices, and digital video matter most.

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Myles Tanzer: ‘Not my decision’ to leave BuzzFeed

Myles Tanzer, the reporter who broke one of the biggest media stories of the year, has left BuzzFeed, apparently not of his own volition.

Tanzer, who obtained an exclusive copy of the groundbreaking New York Times Innovation Report, told Poynter he’s “still looking for a new gig” after leaving BuzzFeed, a move that was “not my decision”.

The Times innovation report has been chewed over by future-of-media-types since it leaked — Nieman Lab called it “one of the key documents of this media age,” and the Online News Association devoted a keynote session to the report at its annual conference.

Previously, Tanzer was weekend editor at Gawker.com and interned at Betabeat and Village Voice Media.

BuzzFeed spokesperson Catherine Bartosevich said the news organization is “looking forward to seeing what he does next.”

Correction: An earlier version of this story incorrectly stated Tanzer was a weekend editor at Gawker Media. Read more

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