News that Facebook is altering its News Feed algorithm to put more "high quality content" in front of users has publishers fretting for good reason. News Feed changes are often complicated, rarely transparent and always nerve-racking considering the impact of Facebook referrals on site traffic.
The latest change should be particularly worrisome for news sites less focused on in-depth news than on the click bait increasingly flooding the site, according to an AllThingsD interview with News Feed manager Lars Backstrom:
Are you paying attention to the source of the content? Or is it solely the type of content?(more...)
Right now, it’s mostly oriented around the source. As we refine our approaches, we’ll start distinguishing more and more between different types of content. But, for right now, when we think about how we identify “high quality,” it’s mostly at the source level.
So something that comes from publisher X, you might consider high quality, and if it comes from publisher Y, it’s low quality?