Articles about "Chartbeat"


‘Dark social’ is mostly Facebook

Good morning. The weekend awaits. Here are 10 media stories.

  1. “Dark social” = Facebook

    For years, publishers couldn't identify the source of a hunk of their traffic. Chartbeat this week "flipped a switch on its real-time dashboard to place that traffic in its proper bucket"; “We saw mobile Facebook traffic increase by about 40% on sites with big Facebook presences,” its chief data scientist, Josh Schwartz, said. (Marketing Land) | "The only question is how much Facebook traffic you’re not counting," Alexis Madrigal writes. (Fusion) | "Dark social comprises only a small percent of overall desktop traffic, but commands a fairly significant chunk of mobile traffic." (Chartbeat) | "That kind of dependence on a single site raises all kinds of issues." (Gigaom)

  2. J-school student arrested in NYC Garner protests

    City University of New York grad student Desiree Mathurin reported on a protest at the Brooklyn Bridge Wednesday night and got popped with 82 others.

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The politics of reforming digital audience metrics — don’t underestimate the status quo

Long-time critics of imprecise unique visitor and page view metrics like me have had reason to cheer in recent months.

Both the Financial Times and Economist have started to offer advertisers the alternative of rates based on time spent rather than raw traffic numbers.

Chartbeat corrected a major flaw in existing measures of time spent, then got its system “accredited” by the influential Media Ratings Council. And Chartbeat CEO Tony Haile has been an effective evangelist in interviews and speeches for a more sophisticated way of looking at the attention of digital audiences.

That’s real progress. But plowing through dozens of articles and interviewing a few key sources, I have concluded that it is way early to declare victory and a new day dawning in digital measurement.

Oddly, although we like to think of the digital world as fast-moving and progressive, there is an established status quo for counting digital audiences backed by powerful vested interests who remain mostly happy with the unholy triad of uniques, page views and clickthroughs. Read more

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Star Tribune runs ad bashing transgender kids

mediawiremorningGood morning. Here are 10 media stories.

  1. News Corp buys online real estate business: Move, Inc., owns Realtor.com, Move.com and ListHub. News Corp will “turbo-charge traffic growth” to Move’s properties, and it will “benefit from the high-quality geographic data generated by real estate searches,” CEO Robert Thomson says. (BusinessWire) | Last year Move “reported $600,000 in profit atop $227 million in revenue.” (NYT)
  2. Minneapolis Star Tribune ran an ad bashing transgender kids: The Minnesota Child Protection League ran a full-page ad Sunday in an attempt to influence the Minnesota State High School League, which may “approve a new policy that would allow transgender students to participate in athletics based on their gender identity.” Strib VP Steve Yaeger tells Aaron Rupar: “The ad in question met all the requirements of our ad policy.” (Minneapolis City Pages) | Earlier this year the Strib took some heat for how it reported on a transgender person.
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Chartbeat: Mobile traffic dropped 8.5 percent during Friday’s Facebook outage

Chartbeat

Facebook’s 19-minute outage on Friday corresponded to a 3 percent drop in traffic at news sites, according to Chartbeat chief data scientist Josh Schwartz:

In a blog post, Schwartz observes a decrease in mobile traffic correlated with the Facebook outage:

As I discussed in my last post, a huge percentage of mobile traffic comes from Facebook. Given that, we’d probably expect mobile traffic to be hardest hit during the outage. And, indeed, entrances to sites on mobile devices were down 8.5%, when comparing the minute before the outage to the lowest point while Facebook was down.

Traffic to desktop sites, meanwhile, actually increased by 3.5 percent, Schwartz noted: “While we certainly can’t claim that the outage was the cause of that uptick in desktop traffic, the timing is certainly notable.” Read more

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Forest

Should publishers be taking better advantage of evergreen content in their archives?

For most publishers, less than 10 percent of June page views came from traffic to evergreen articles — stories that were more than three days old by Parse.ly’s definition.

Among the publishers included in the analytics company’s data: Upworthy, Conde Nast properties, The Atlantic properties, Fox News, The New York Post, Mashable, Slate, Business Insider, The Daily Beast, The Next Web and The New Republic.

Nearly half of the publishers see less than 5 percent of their web traffic attributed to content that is more than three days old, according to Parse.ly:

parselyevergreen

Unsurprisingly, Parse.ly found that topic-specific sites generally received a higher percentage of traffic from evergreen stories than breaking-news sites did. Upworthy doesn’t include timestamps in its stories, and many of Slate’s pieces are less time-sensitive than stories from The New York Post or Fox News and thus more likely to have a long shelf life of shareability. The mileage you get out of people coming across old stories varies a lot depending on what kind of content you have. Read more

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The Day in Digital: Inside the New York Times CMS and the impending Amazon phone

Content management systems are so in this season. Luke Vnenchak has a fascinating look inside Scoop, The New York Times’s “homegrown digital and (soon-to-be) print CMS.”

Jeff Bezos is expected to announce an Amazon smartphone today. How can the company compete with Apple, Android and Samsung? Quartz’s Dan Frommer has some thoughts on the strategy.

The Atlantic’s in good shape, for lots of reasons. Here’s another one, from a Jeff Sonderman tweet during American Press Institute’s summit on video:

Media critics weren’t critical enough of Aaron Kushner’s print-centric strategy at the Orange County Register, Clay Shirky writes, helping to poison the minds of young people who need to understand that print is in a death spiral from which it can’t recover. Read more

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Why NY Mag and Chartbeat tracked what turns first-time visitors into loyal readers

Last year 46 million Web users visited New York magazine’s pop culture site, Vulture, for the first time. Of those, 7.6 million came back at least once. To use a term and concept that free news sites haven’t widely adopted, that’s a 17 percent conversion rate.

Because few media organizations without hard paywalls are focusing on what they can do to retain first-time visitors, it’s hard to put that number into context, said Michael Silberman, NYMag.com’s general manager. But he sees that 17 percent as a baseline from which Vulture can grow.

“I see tremendous value in that gap and in figuring out how to identify those among the 46 million who with the right nudge would be most likely to want to come back again,” Silberman told Poynter via phone. “And once you get them coming back one more time, they’re that much more likely to come back two more times, three more times.” Read more

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Young woman in office working on desktop

Time to ditch uniques and page views for engagement in measuring digital audiences

When Nieman Lab’s Josh Benton asked me in December for a New Year’s prediction, I leaned toward the bombastic and led my wish list for 2014 as follows:

Ditch uniques and develop a better metric. Then-Newspaper Association of America president Mark Contreras was right when he made this case four years ago. It still hasn’t happened. One- or two-time visitors are not a business opportunity — they are an accident.

So we are two-and-a-half months into the year, and I am sorry to report that uniques and its evil twin, page views, are still with us — offered as the basic yardstick for digital audience for both individual sites and whole industries.

But I took cheer last week when three separate sources made the case that attention and engagement matter more.

Chartbeat CEO Tony Haile led off with an iconoclastic essay for Time.com titled “What You Think You Know About the Web Is Wrong.”

Chartbeat’s existence and success are themselves indicators of the imperative to get beyond clicks. Read more

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