Parse.ly, one of the major players in the growing business of sophisticated measurement of digital audiences, is out with a new suite of services this morning.
“The conversation around what success means and how we measure it” continues to develop, CEO Sachin Kamdar told me in a phone interview. Eleven new Parse.ly metrics, like “breakout of traffic recirculation” aim to give publishers a range of tools they can match with differing objectives, he said.
The Parse.ly rollout is way more advanced than the general overview of analytics trends I provided in a post earlier this month — but consistent with it.
The concept, according to the company, is to unify insights on growth (as still measured by uniques and page views), engagement (as typically demonstrated by time spent) and the newer concern with loyalty (described by several as “time well spent” in my earlier piece). Read more