Facebook’s 19-minute outage on Friday corresponded to a 3 percent drop in traffic at news sites, according to Chartbeat chief data scientist Josh Schwartz:
Overall web traffic to news sites dropped about 3% during the FB outage pic.twitter.com/5A7uHW5Eo3
— Josh Schwartz (@joshuadschwartz) August 1, 2014
In a blog post, Schwartz observes a decrease in mobile traffic correlated with the Facebook outage:
As I discussed in my last post, a huge percentage of mobile traffic comes from Facebook. Given that, we’d probably expect mobile traffic to be hardest hit during the outage. And, indeed, entrances to sites on mobile devices were down 8.5%, when comparing the minute before the outage to the lowest point while Facebook was down.
Traffic to desktop sites, meanwhile, actually increased by 3.5 percent, Schwartz noted: “While we certainly can’t claim that the outage was the cause of that uptick in desktop traffic, the timing is certainly notable.”… Read more