In any local market, the dozens or hundreds of available news websites make up a news ecosystem.
The same is true for news websites in an ecosystem.
New research published today looks in-depth at those relationships in one sample market (Chicago) by analyzing and mapping the connections between more than 300 websites that make up the core of the ecosystem.
The study, conducted by Northwestern professor Rich Gordon and Syndio Social CEO Zachary Johnson and paid for by The Chicago Community Trust, over a two-week period examined all the links between 301 news websites and obtained analytics data about referral sources for about 100 of those sites.
Below are some of the interesting takeaways.
Social media matters, especially for small sites
Overall, the websites in the Chicago ecosystem got more than 23 percent of all their referrals from social media. Read more