Chicago Public Media


Public radio's looooong-term strategy: Have more babies, listeners

WBEZ (Facebook) | The New York Times Chicago's WBEZ wants its listeners to make more listeners. The agency Xi Chicago designed the $400,000 "2032 Membership Drive," which "inspires interesting people to hook up with interesting people and make more interesting people, thereby creating the next generation of listeners." As part of the campaign, which launches Friday, the ads will appear in print, online, at train platforms and bus stops, on taxis and T-shirts, with these taglines: Do it. For Chicago. We want listeners tomorrow. Go make babies today. Hey Interesting People, get a room already. And then put a crib in it. To anyone NOT currently running a virtual farm: You’re an interesting person. Pass it on. Like, literally. Through your DNA. Read More