The divorce of sports journalist Bill Simmons and ESPN may have been inevitable. It personifies an inherent friction between a high-profile star employee and employer — and one that will get more frequent as self-branding by journalists is more frequent and even encouraged by their bosses.
Indeed, the whole subject of self-promotion packed a large room recently when the Society of Business Editors and Writers convened in Chicago.
There, several hundred journalists, publicists and marketers sought counsel from a trio: New York Times “Your Money” columnist Ron Lieber, advice columnist-author Amy Dickinson and Ilyce Glink, a former TV reporter-turned-financial writer and strategic consultant.
“There is this tension,” Dickinson said about building yourself up but a company not wanting you to get too big. Read more