Articles about "Circulation"


Nate Silver: Pulitzer-winning newspapers aren’t immune to circulation losses

FiveThirtyEight
A newspaper's Pulitzer Prize count has very little effect on its circulation losses, Nate Silver found after a spin through some data:
Does that mean that newspapers might as well forget about quality as an economic strategy? That’s not what this data says. There is a relationship between Pulitzer Prizes and circulation (the correlation is .53 among the 50 newspapers listed here). It’s just that this relationship hasn’t changed much from 10 years ago. The vast majority of newspapers have seen their circulations decline; the ones that win a lot of Pulitzers have suffered about as much as the ones that don’t. You could spin this result as a negative for high-quality journalism — newspapers that win Pulitzers are doing no better at retaining their readers — or as a positive — almost all newspapers are struggling, but the ones that win Pulitzers continue to have more readers.
Silver looked at daily circulation figures, which led to some strangeness: The Times-Picayune dropped 100 percent by his count, for example, because it no longer publishes daily.

Increasingly, though, it's nearly impossible to wrest any meaning from the circulation figures publishers report to the Alliance for Audited Media. The data are, as Silver might say, very, very noisy.

Some papers count average daily circulation as Monday through Friday. Some do Monday through Saturday. Others, like the Times-Picayune, break out circulation data by individual day. At any rate, Sunday is "by far the most valuable audience for advertisers," Rick Edmonds wrote in 2012.

Here's what I wrote last October about circulation in Louisiana in September 2013: (more...)
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A USA Today newspaper box is shown in Charlotte, N.C., Tuesday, Sept. 29, 2009. (AP Photo/Chuck Burton)

USA Today’s two-year strategic overhaul gains traction

(This case study, the fourth in an occasional series, was underwritten by a grant from the Stibo Foundation.)

USA Today has probably changed more in the last two years than in its previous 30.

Always a circulation-driven enterprise, the paper … Read more

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NAA: ‘Print only’ still more than half of newspaper audience even as digital grows

A new analysis of the most recent newspaper audience reports suggests a surprising split in reading habits. Digital audience continues to grow. Mobile audience is growing quickly. Mobile-only audience, though much smaller, has grown to 7 million.

Yet more than … Read more

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NPR Headquarters

PoynterVision: how NPR goes after emerging news audiences

Patrick Cooper, director of web and engagement at NPR, talks about trends that he sees coming in news audiences. In particular, he pays attention to fragmented audiences, the way audiences divide their time among devices, and the challenges that come … Read more

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A USA Today newspaper box is shown in Charlotte, N.C., Tuesday, Sept. 29, 2009. (AP Photo/Chuck Burton)

Why USA Today’s huge growth in digital circulation isn’t what it seems

The Alliance for Audited Media released a new round of circulation figures today -- a twice-yearly occasion for newspapers to write about themselves. In true Halloween spirit, a few of them published press releases disguised as staff reports, de-emphasizing evidence of dwindling print circulation in favor of stressing digital gains. (more...)
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The New York Times and The Wall Street Jounal are displayed at a newsstand on Monday, July 28, 2008 in New York. (AP Photo/Mark Lennihan)

USA Today’s circulation up 67 percent? Newspaper industry makes comparisons increasingly difficult

Alliance for Audited Media Circulation in September 2013 rose at The New York Times, flattened at The Wall Street Journal and skyrocketed at USA Today, according to figures released Thursday by the Alliance for Audited Media. AAM is no longer releasing lists of the nation's largest newspapers, citing "the change to comparative five-day averages" as more newspapers change their print publishing schedules. In fact, the new figures make many comparisons challenging. Take USA Today, whose average Monday-Friday circulation rose an eye-popping 67 percent in September 2013, from 1,713,833 the year before to 2,876,586. Its print circulation, however, fell 19 percent year-over-year. USA Today's averages include 1,545,364 digital replica and non-replica editions, up 1,690 percent from the 86,307 it counted in September 2012 (not to mention 14,357 branded editions). The New York Times' average Sunday circulation rose nearly 14 percent over the year before. Average Monday-Friday circulation rose nearly 18 percent, from 1,613,865 to 1,897,890. But print circulation fell 2 percent year-over-year on Sundays, and nearly 6 percent on weekdays. The New York Times Co. Thursday reported it had 727,000 digital subscribers in the third quarter of 2013, up 28 percent over the same period the year before. Circulation revenue long ago passed advertising revenue at the New York Times Co. It was up nearly 5 percent in the third quarter and is up 6.5 percent for the first nine months of 2013. Advertising revenue is down by nearly the same percentage over the first three quarters. The Wall Street Journal's average Monday-Friday circulation was essentially flat, falling a little under 1 percent over the year before, from 2,293,798 to 2,273,767. (more...)
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Esquire app on an iPad

Why news organizations shouldn’t write off tablet magazines

Jon Lund in GigaOM recently declared tablet magazines a failure.

That’s true in the sense that they haven’t substantially impacted overall magazine circulation. Using Alliance of Audited Media numbers, Lund lists the percentages that “digital replica” paid subscriptions, … Read more

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Advocate publisher says paper is adding 500 subscribers a week

The Advocate | NPR | New York Times
John Georges, publisher of The Advocate in Louisiana, told the New Orleans City Council on Thursday the paper is adding 500 new subscribers each week as it expands from Baton Rouge into New Orleans.

“The Advocate feels very loved right now,” Georges told the council, according to his own paper. Georges said it was proof the city wants a seven-day newspaper delivered to homes after the city's Times-Picayune became a three-day-a-week paper to focus on NOLA.com.

The expansion of the Advocate into a daily New Orleans edition has been fraught with drama. The Advocate has recently poached a raft of talent from the Times-Picayune, which has planned a new "street" tabloid for previous non-print days. Georges has been quite vocal about wanting to take over the Big Easy, telling WWL-TV anchor Melanie Hebert he had wanted to buy the Times-Picayune outright, but Advance insisted it wasn't for sale. (more...)
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Newspaper carrier saves person from fire while on duty

The Reidsville Review | Greensboro News & Record | WGHP-TV
Steve Bradshaw, a newspaper carrier for Warren Buffett-owned World Media Enterprises, pulled a man from a burning house Sunday, Danielle Battaglia reports in The Reidsville Review. Bradshaw was on duty in Reidsville, N.C., Sunday morning and saw smoke at a house; he "tried to pound on the front door to see if anyone lived there."

Bradshaw -- who said he was a former volunteer firefighter -- pulled a man who was inside the house out through a window. "He was overwhelmed by the smoke," he told Battaglia.

"Had [Bradshaw] not been there the outcome could have been substantially different," Reidsville Fire Marshal Jay Harris told the paper.

Last December, a Roanoke (Va.) Times carrier saved a woman from a fire.

Related: Dallas Morning News gets serious about newspaper theft
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Dallas Morning News gets serious about newspaper theft

Dallas Observer
Leslie Minora tells the Dallas Observer's Joe Tone that, frustrated by two weeks of her newspaper getting filched, she "finally asked customer service to put my name on it, then I half-jokingly asked if I could include a threatening message. I was surprised when the woman laughed and seemed excited to help."

 

Minora says the paper "has no idea if my building has cameras."

Related: Roanoke Times carrier saves woman from fire | Dallas Morning News' paywall is getting a makeover to try to capture digital-only readers
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