For 2014, circulation generated $92 billion compared to $87 billion for advertising, according to a world press trends survey released as WAN-IFRA begins its annual World Congress meeting in Washington.
“The basic assumption of the news business model — the subsidy that advertisers have long provided to news content — is gone…,” Larry Kilman, secretary-general of WAN-IFRA, commented in a release. “This is a seismic shift from a strong business-to-business emphasis – publishers to advertisers – to a growing business-to-consumer emphasis, publishers to audiences.”
The circulation-ad split varies around the world. Some European and Asian papers, with high single-copy prices and a reliance on newsstand sales, have been 50-50 for years. Read more