Circulation

A hidden success story -- for newspaper circulation, costs are down and revenues are up

To the widely accepted notion that the newspaper business is going to hell in a bucket, here is a curious exception: circulation revenues (and profits) have risen over the last several years at the same time expenses have been substantially reduced. The particulars of the case are laid out in the 15th edition of a data-heavy Newspaper of Association of … Read More

Worldwide newspaper circulation revenues pass advertising for the first time

Last year circulation revenues inched ahead of advertising for the world's newspapers, according to a report out today from the trade group WAN-IFRA. For 2014, circulation generated $92 billion compared to $87 billion for advertising, according to a world press trends survey released as WAN-IFRA begins its annual World Congress meeting in Washington. "The basic assumption of … Read More

R.I.P. -- Six month newspaper circulation reports are gone for good

Alliance for Audited Media logoCompulsive calendar watchers may have notice that May 1 has come and gone without the typical report on newspaper circulation averages for the six months ended March 31. There isn't such a report and won't be. Instead the Alliance for Audited Media is requiring newspapers to report quarterly and giving them the option of … Read More

Digital circulation figures are an absolute mess

We've written quite a bit at Poynter about how newspaper circulation numbers are basically meaningless now. The Alliance for Audited Media tries to provide a helpful framework for reporting digital readership, but the ways we consume news are so varied that it's tough to nail down exactly what should count. AAM acknowledges as much, cautioning against reading too much into overall circulation figures, particularly when it comes to generating top 10 lists and such (the organization itself stopped publishing a top 25 list last year). But that doesn't keep newspapers from celebrating misleading numbers to whatever extent they can, so it didn't stop me from trying to figure out if the numbers obscure some troubling trends. Read More

Newspaper industry narrowed revenue loss in 2013 as paywall plans increased

The newspaper industry narrowed its total revenue loss in 2013 to 2.6 percent, the best performance since 2006, according to figures released today by the Newspaper Association of America. As suggested by earlier year-end reports from public companies, daily and Sunday print advertising revenues were down 8.6 percent and total advertising revenues down 6.5 percent. However, circulation revenues … Read More

USA Today's two-year strategic overhaul gains traction

(This case study, the fourth in an occasional series, was underwritten by a grant from the Stibo Foundation.) USA Today has probably changed more in the last two years than in its previous 30. Always a circulation-driven enterprise, the paper now has a radically different audience strategy, substituting mobile app traffic for the rapidly falling readership of its legacy print … Read More

NAA: 'Print only' still more than half of newspaper audience even as digital grows

A new analysis of the most recent newspaper audience reports suggests a surprising split in reading habits. Digital audience continues to grow. Mobile audience is growing quickly. Mobile-only audience, though much smaller, has grown to 7 million. Yet more than half of newspaper audience -- 54 percent as measured by Scarborough research in 150 large markets -- still read their … Read More