The Alliance for Audited Media issued its last-ever six-month circulation report today. Here are the top newspapers in the U.S., by total average circulation in September 2014:
- USA Today (4,139,380)
- The Wall Street Journal (2,276,207)
- The New York Times (2,134,150)
AAM is discontinuing the print report in favor of more detailed, more frequent reports on individual titles. This edition doesn’t include comparisons to previous totals, which is kind, in a way, as rule changes have made comparisons to past performance, or other publications, increasingly difficult.
A peek behind those great numbers shows why. Let’s start with USA Today, whose Monday-Friday total average circulation rocketed 43 percent, from 2,876,586 to 4,139,380. Its average Monday-Friday print circulation dropped 17 percent over September 2013, from 1,316,865 to 1,083,200. But USA Today has used AAM rule changes to post astonishing circulation increases since this time last year: a 67 percent rise in September 2013, a 94 percent rise in March of this year. Read more