Articles about "Circulation"


A USA Today newspaper box is shown in Charlotte, N.C., Tuesday, Sept. 29, 2009. (AP Photo/Chuck Burton)

USA Today’s two-year strategic overhaul gains traction

(This case study, the fourth in an occasional series, was underwritten by a grant from the Stibo Foundation.)

USA Today has probably changed more in the last two years than in its previous 30.

Always a circulation-driven enterprise, the paper now has a radically different audience strategy, substituting mobile app traffic for the rapidly falling readership of its legacy print edition and folding a new condensed USA Today section into the largest 35 of Gannett’s 81 community newspapers.

Publisher Larry Kramer and his hand-picked editor, David Callaway, brought several decades of digital experience to the formidable task of finally breaking away from a print-first culture in the USA Today newsroom.

That these things happened has been reported by the company in recent presentations to investors, in two stories by the Wrap’s Sharon Waxman and in a nice summary piece this week by David Cay Johnston at CJR.com.

How it all happened is quite a tale as well — a combination of bold moves and smart mid-course adjustments, a case in point of digital transformation generally but also one that required shedding the particular baggage of USA Today’s brief but turbulent history. Read more

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NAA: ‘Print only’ still more than half of newspaper audience even as digital grows

A new analysis of the most recent newspaper audience reports suggests a surprising split in reading habits. Digital audience continues to grow. Mobile audience is growing quickly. Mobile-only audience, though much smaller, has grown to 7 million.

Yet more than half of newspaper audience — 54 percent as measured by Scarborough research in 150 large markets — still read their local paper’s news report only in print.

There is an important qualifier to that finding. The 54 percent may consume a substantial amount of national news on various digital platforms, but even with the growth of print + digital access subscriptions, they do not visit their hometown paper’s website.

John Murray, the Newspaper Association of America’s vice president of audience development, generated a number of other headline findings in his analysis published on the NAA site (members-only) earlier this month:

  • Total daily circulation was up 3 percent year-to-year and Sunday circulation 1.6 percent among 541 daily papers reporting results to the Association of Audited Media (AAM) for the six-month periods ending Sept.
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NPR Headquarters

PoynterVision: how NPR goes after emerging news audiences

Patrick Cooper, director of web and engagement at NPR, talks about trends that he sees coming in news audiences. In particular, he pays attention to fragmented audiences, the way audiences divide their time among devices, and the challenges that come with capturing those individuals. Cooper, who spoke at Poynter’s Future of News Audiences conference Jan. 26-27, offers us insights into NPR’s approach in drawing audiences.


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A USA Today newspaper box is shown in Charlotte, N.C., Tuesday, Sept. 29, 2009. (AP Photo/Chuck Burton)

Why USA Today’s huge growth in digital circulation isn’t what it seems

The Alliance for Audited Media released a new round of circulation figures today — a twice-yearly occasion for newspapers to write about themselves. In true Halloween spirit, a few of them published press releases disguised as staff reports, de-emphasizing evidence of dwindling print circulation in favor of stressing digital gains. Read more

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The New York Times and The Wall Street Jounal are displayed at a newsstand on Monday, July 28, 2008 in New York. (AP Photo/Mark Lennihan)

USA Today’s circulation up 67 percent? Newspaper industry makes comparisons increasingly difficult

Alliance for Audited Media

Circulation in September 2013 rose at The New York Times, flattened at The Wall Street Journal and skyrocketed at USA Today, according to figures released Thursday by the Alliance for Audited Media. AAM is no longer releasing lists of the nation’s largest newspapers, citing “the change to comparative five-day averages” as more newspapers change their print publishing schedules. In fact, the new figures make many comparisons challenging.

Take USA Today, whose average Monday-Friday circulation rose an eye-popping 67 percent in September 2013, from 1,713,833 the year before to 2,876,586. Its print circulation, however, fell 19 percent year-over-year. USA Today’s averages include 1,545,364 digital replica and non-replica editions, up 1,690 percent from the 86,307 it counted in September 2012 (not to mention 14,357 branded editions).

The New York Times’ average Sunday circulation rose nearly 14 percent over the year before. Average Monday-Friday circulation rose nearly 18 percent, from 1,613,865 to 1,897,890. Read more

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Esquire app on an iPad

Why news organizations shouldn’t write off tablet magazines

Jon Lund in GigaOM recently declared tablet magazines a failure.

That’s true in the sense that they haven’t substantially impacted overall magazine circulation. Using Alliance of Audited Media numbers, Lund lists the percentages that “digital replica” paid subscriptions, such as for tablets, contributes to the total circulation for 25 magazines. They ranged from a high of 38 percent of total circulation (Game Informer Magazine, a noted outlier) to 2 percent (People magazine).

Like Lund, I’d discourage any new publication from focusing solely on tablet apps, stored deep inside iPad folders or in the dreaded Newsstand, far from the dynamic reach of social media and the Web.

But sometimes it’s nice to retreat to a dark, quiet, closed-off space on a tablet. And magazine apps are contributing enough to circulation figures that we shouldn’t write them off as worthwhile components of our larger digital strategies — especially if publishers are smart about how much they invest in producing them. Read more

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Advocate publisher says paper is adding 500 subscribers a week

The Advocate | NPR | New York Times

John Georges, publisher of The Advocate in Louisiana, told the New Orleans City Council on Thursday the paper is adding 500 new subscribers each week as it expands from Baton Rouge into New Orleans.

“The Advocate feels very loved right now,” Georges told the council, according to his own paper. Georges said it was proof the city wants a seven-day newspaper delivered to homes after the city’s Times-Picayune became a three-day-a-week paper to focus on NOLA.com.

The expansion of the Advocate into a daily New Orleans edition has been fraught with drama. The Advocate has recently poached a raft of talent from the Times-Picayune, which has planned a new “street” tabloid for previous non-print days. Georges has been quite vocal about wanting to take over the Big Easy, telling WWL-TV anchor Melanie Hebert he had wanted to buy the Times-Picayune outright, but Advance insisted it wasn’t for sale. Read more

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Newspaper carrier saves person from fire while on duty

The Reidsville Review | Greensboro News & Record | WGHP-TV

Steve Bradshaw, a newspaper carrier for Warren Buffett-owned World Media Enterprises, pulled a man from a burning house Sunday, Danielle Battaglia reports in The Reidsville Review. Bradshaw was on duty in Reidsville, N.C., Sunday morning and saw smoke at a house; he “tried to pound on the front door to see if anyone lived there.”

Bradshaw — who said he was a former volunteer firefighter — pulled a man who was inside the house out through a window. “He was overwhelmed by the smoke,” he told Battaglia.

“Had [Bradshaw] not been there the outcome could have been substantially different,” Reidsville Fire Marshal Jay Harris told the paper.

Last December, a Roanoke (Va.) Times carrier saved a woman from a fire.

Related: Dallas Morning News gets serious about newspaper theft Read more

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Dallas Morning News gets serious about newspaper theft

Dallas Observer

Leslie Minora tells the Dallas Observer’s Joe Tone that, frustrated by two weeks of her newspaper getting filched, she “finally asked customer service to put my name on it, then I half-jokingly asked if I could include a threatening message. I was surprised when the woman laughed and seemed excited to help.”

 

Minora says the paper “has no idea if my building has cameras.”

Related: Roanoke Times carrier saves woman from fire | Dallas Morning News’ paywall is getting a makeover to try to capture digital-only readers Read more

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AP F NY USA EARNS NEW YORK TIMES

New York Times passes USA Today in daily circulation

Alliance for Audited Media

U.S. newspapers saw daily circulation decrease on average by less than 1 percent from March 2012 to March 2013, according to the every-six-months report by the Alliance for Audited Media (formerly the Audit Bureau of Circulations). Sunday circulation was down 1.4 percent on average.

The Top 5 newspapers by average daily circulation: (You can click on the image for a larger version.)

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