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Circulation

NEWS

Why USA Today's huge growth in digital circulation isn't what it seems

The Alliance for Audited Media released a new round of circulation figures today -- a twice-yearly occasion for newspapers to write about themselves. In true Halloween spirit, a few of them published press releases disguised as staff reports, de-emphasizing evidence of dwindling print circulation in favor of stressing digital gains. Read More
NEWS

New York Times passes USA Today in daily circulation

Alliance for Audited Media U.S. newspapers saw daily circulation decrease on average by less than 1 percent from March 2012 to March 2013, according to the every-six-months report by the Alliance for Audited Media (formerly the Audit Bureau of Circulations). Sunday circulation was down 1.4 percent on average. The Top 5 newspapers by average daily circulation: (You can click on the image for a larger version.) Read More
NEWS

NAA turns feisty, boasting of ad effectiveness and digital subscription success

The Newspaper Association of America's annual mediaXchange conference is always part industry promotion, an occasion for expressions of confidence. But at this year's edition in Orlando last week, those sentiments had a fighting edge. Outgoing chairman Jim Moroney, publisher and CEO of the Dallas Morning News, chose a medley of down-home, don't-mess-with-Texas aphorisms to open the conference. He … Read More
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