Years of negative reports on ad revenue losses could leave the newspaper industry muttering, “I demand a recount.” The Newspaper Association of America has just completed such an exercise and found some solid gains that have been overlooked previously in its own measurements.
New statistics released Monday produced these findings:
• Circulation revenue was up 5 percent year-to-year in 2012. That is the result of new digital-only subscriptions and the higher prices being charged for print-only and print-plus-digital bundles. Paid print circulation volume continued to fall during the year, but that was more than made up for by the higher rates.… Read more