Articles about "Circulation"


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Deeper data dive finds $5.5 billion in uncounted newspaper industry revenue

Years of negative reports on ad revenue losses could leave the newspaper industry muttering, “I demand a recount.” The Newspaper Association of America has just completed such an exercise and found some solid gains that have been overlooked previously in its own measurements.

New statistics released Monday produced these findings:

• Circulation revenue was up 5 percent year-to-year in 2012.  That is the result of new digital-only subscriptions and the higher prices being charged for print-only and print-plus-digital bundles.  Paid print circulation volume continued to fall during the year, but that was more than made up for by the higher rates.… Read more

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Bloomberg Businessweek expands non-postal delivery

Bloomberg Businessweek is expanding its alternate delivery program via a partnership with Gannett, the magazine will announce Monday. Subscribers in Cincinnati, Asheville, N.C., and 13 other markets will by July be able to receive their magazines via Gannett’s newspaper-delivery apparatus.

Alternate delivery systems will become more important for many weekly magazines and community newspapers if the the United States Postal Service goes through with its proposal to eliminate Saturday delivery. In February, Businessweek’s head of manufacturing and distribution, Bernie Schraml, told Poynter that one issue with alternate delivery is that the USPS prohibits private services from delivering to customers’ mailboxes.… Read more

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The problem with Sunday papers: Why rising numbers are not what they seem

For several years, Sunday editions have been the brightest star in a fading constellation for print newspapers. When circulation numbers were falling, Sunday routinely did better than daily. As recently as the Audit Bureau of Circulations spring report six months ago, Sunday was up 5 percent year-to-year.

But in a new ABC report released late last month, Sunday outperformed daily by a bare fraction of a percentage point — up 0.6 percent versus daily circulation down 0.2 percent. Not a horrible result, but a marked turn for the worse. Why?

Sunday growth slows

One factor is that the super-couponing craze, at its peak in the spring and summer of 2011, has run its course. Editor Neil Brown of Poynter’s Tampa Bay Times told me that the decline in couponing, together with a price increase, was the main culprit in a 5.9 percent year-to-year Sunday decline for the paper.… Read more

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Washington Post Sunday circulation drop bad, but not quite as bad as it looks

The Washington Post’s average Sunday circulation dropped 20.2 percent over 2011, according to the most recent Audit Bureau of Circulations report. But just like in the May report, the September report didn’t count the Post’s branded editions with its Sunday numbers.

That branded edition is Savings Now, an advertising product with editorial content that’s home-delivered to non-Post subscribers. It added 119,029 to the Sunday 2011 numbers. Subtract that from the difference between 2011′s average Sunday circulation (846,019) and 2012′s (674,751), and you have a real drop of 52,239, or a little more than 7 percent.… Read more

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Newspaper circulation stays the same in latest ABC report, but the mix is shifting to digital

Newspaper circulation was essentially the same in the six months ending September 30, compared to the same period a year ago, the Audit Bureau of Circulations reported this morning.

The 613 papers reporting daily results for both periods saw circulation fall 0.2 percent. For 528 papers reporting comparable Sunday results, circulation was up 0.6 percent.

Those numbers mask an important change, though. With the fast adoption of paywall systems, paid digital has risen to 15.3 percent of the total, compared to 9.8 percent in the 2011 period. That means print numbers are falling by roughly an equal amount.

That change is not surprising given digital pay plan trends. More than 300 papers now charge for digital, with 70 of Gannett’s 80 community papers making the switch and McClatchy’s 30 just beginning a similar roll-out.… Read more

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New York Times’ circulation revenue lags growth in digital subscriptions

Wall Street rewarded The New York Times Co. with a 10 percent stock price increase Thursday after a second-quarter earnings report with several significant bits of good news:

  • For a second consecutive quarter, increases in circulation revenue more than made up for ad revenue losses.
  • Circulation revenue is pulling even with ad revenue for the company as a whole; at The New York Times itself, circulation revenue exceeds that from ads.
  • New York Times digital subscriptions passed the 500,000 mark, achieving 12 percent growth since March. Skeptics like me thought it might take a whole year to reach that.
  • And the company forecasts better ad revenue and profitability for the second half of the year as it moves past sharp traffic and revenue losses at its About.com subsidiary.
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Rick Bragg: ‘Any writing life I have, I owe in some way to The Anniston Star’

Rick Bragg got his start at The Anniston Star. That’s where he first began telling his distinctively southern tales that eventually led him to The New York Times and a Pulitzer Prize. So it’s not surprising that Bragg reacted with wistful sadness when he learned that the Star will stop printing every day sometime this fall.

“I fully understand the economics behind it,” he said in a phone interview from the University of Alabama, where he’s a professor. “I fully understand the technological and sociological reasons behind it. I understand all that. It doesn’t mean I have to like it. It doesn’t mean I have to like seeing a print paper fade.”

He added, however, that “if this is a strengthening of the paper as a whole … then I’m for it.… Read more

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Paywalls now affect one-third of daily newspaper readers

Ebyline Blog
Peter C. Beller combined News & Tech’s list of newspapers that charge for online access with circulation figures to get a bird’s-eye view of which newspapers are building paywalls. About 16 percent of daily papers now charge for online access, but that covers twice as many readers, he says:

While just 239 of the nation’s 1,532 dailies have (or have announced) paywalls, they represent around a third of all daily readers. That’s because of the 20 largest newspapers by circulation, nine are or will be behind paywalls, representing 51% of that readership.

Paywall implementation drops off for smaller papers:

Under 100,000 circulation only 21% of readers are affected, under 50,000 the share is 19% and under 25,000 the figure is just 16%. You might be inclined to shrug off the small newspapers in that last group but they are the bulk of the industry: two out of three daily newspapers have circulations under 25,000.

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Time-Picayune reporter Ramon Vargas, left, pats the back of movie critic Mike Scott as they walk into the newspaper's offices after learning learning their fate by the company in New Orleans, Tuesday, June 12, 2012. The Times-Picayune is laying off 200 employees as one of the nation's oldest daily newspapers prepares to print just three days a week. The layoffs amount to about half of the newsroom's 169 employees. Advertising, circulation and other departments also were affected at the 175-year-old newspaper. (AP Photo/Gerald Herbert)

Cutting print is a money-loser for Times-Picayune, but cutting staff makes changes slightly profitable

The events of the last two weeks show that Times-Picayune readers and employees are fighting-mad at absentee owner Advance Publications for deciding to eliminate their print newspaper four days a week.

Management’s reply, as articulated by Times-Picayune Editor Jim Amoss, has been, sorry, but “we can’t sustain the old business model in the face of irreversible print advertising and readership trends.” That was echoed by Ricky Mathews, president of NOLA Media Group, who wrote Sunday, “Before we faced economic doomsday, we decided to build a new model, a combination of print and online that gives us a chance to achieve a sustainable business and content model.”

So does that mean the savings clearly outweigh the losses in this transition to digital? My math suggests not necessarily, and not right away.… Read more

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Can a 3-day-a-week model work for papers like the Times-Picayune?

Since the New Orleans Times-Picayune announced it would cease daily publication and publish just three days a week starting in the fall, questions have surfaced about the fate of the paper and others that Advance Publications owns.

When the Times-Picayune makes this switch, New Orleans will be the largest U.S. city without a daily newspaper. Advance Publications has used a similar model with The Ann Arbor News, which publishes just twice a week.

Can a two or three-day-a-week model be viable? And can papers expect readers to follow a paper more closely online after it cuts back its print edition?

In a live chat, Poynter’s Rick Edmonds and Reuters’ Jack Shafer talked about the viability of this business model and its benefits and disadvantages.… Read more

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