On Thursday, Poynter reported on a potential partnership between Ohio University’s E.W. Scripps School of Journalism and the U.S. Soccer Federation. Poynter initially made calls on the story with questions about the ethics of the arrangement. What degree of independence would the students have? Would they mostly be doing public relations?
But the story didn’t focus on those questions. Instead, it centered on the possibility that the whole thing might not happen after excited students began contacting the U.S. Soccer Federation themselves and the federation put on the brakes.
But it did include this line: “Feeding the U.S. Soccer’s Twitter account and other media sites wouldn’t be a problem for students in the school’s public relations (Strategic Communication) track, but poses ethical issues for the student journalists.”
And that’s what Bill Reader, associate professor at Ohio University, took issue with.… Read more