On Monday, The New York Times R&D Lab added a new decade to its online crowdsourcing ad archives project — the 1920s.
There’s also now a gallery to see the advertisements that have already been ID’d, tagged and/or transcribed in “Madison,” Abbe Serphos, executive director of corporate communications at The New York Times, said via email. “You can also now download data in JSON format that will contain all metadata collected so far.”
Here’s how the Times R&D Lab explains what it’s building with “Madison”, which launched last October with ads from the ’60s:
The New York Times’s century-and-a-half news archive is a rich and under-utilized resource, not only for news events but also as a reflection of cultural history. While news events and reporting give us a glimpse of one aspect of our past, the advertisements that ran alongside those news articles allow us a very different view.