Gawker Media site Deadspin continues to set the standard for honest, forthright apologies. Take this one, appended to a bogus story published Wednesday about the 2016 Olympics featuring 3-on-3 basketball:
Update: Nah, this isn’t happening. I wrote a post based on a satire website, which is just about the dumbest way to fuck up. Sorry. Fuck me. Woulda been cool though. Original post below.
The story came from the Betoota Advocate, a satirical website that has successfully trolled the the UK’s Royal Society for the Prevention of Cruelty to Animals and Brand New.
Here’s one of the more farfetched paragraphs from the satirical site, highlighted by a Gawker commenter:
Spectators will be given the opportunity to watch the competition in the evenings, from the comfort of their own cars.