Salt Lake City's El Observador is rebranding itself as OKEspañol
and changing its delivery schedule. The 11,000-circulation, twice-weekly paper will still be printed and distributed only in Utah, and editor Patricia Quijano-Dark says "We're not heading for national yet." Note that last word.
In a press release announcing the shift, OKEspañol's publisher, Greg Peterson, said "El Observador de Utah connected us to a Utah audience, OKEspañol includes Utah but it transcends geography and culture with a universal appeal that extends from the United States throughout Latin America and beyond.” He also says the company will "look at expansion.”
In a phone interview, Quijano-Dark taps the brakes slightly on that ambition, saying the paper, which is owned by Deseret Media Companies, is going to going to double down on issues important to Latinos, no matter where they live: Families, health, education, values, communities. "Family is a big focus" for Latino families, she says. OKEspañol will cover "information on how to find scholarships, on how to get kids into college, how the tax system works."