Advertising revenue was down 7 percent in the second quarter of 2014 at the McClatchy Co., which released earnings Thursday. “Audience” revenue, which is what McClatchy now calls circulation revenue, was up about 5 percent. Excluding revenue from McClatchy’s change to fee-for-service circulation delivery contracts at some newspapers, circulation revenue was down about 3 percent.
“Still, we continued to see growth in direct marketing and digital advertising revenues and together these two sources accounted for 43% of our total advertising revenue in the quarter,” McClatchy CEO Pat Talamantes said in a statement.
McClatchy’s results include $146 million it made by selling its share of Apartments.com and, “to a lesser extent,” its share in in McClatchy‑Tribune Information Services. Tribune bought out McClatchy’s share in MCT in May.… Read more