Articles about "Engagement"


Newrooms can co-exist with online comments with moderation and a strategy. (Depositphotos)

Can reporters help repair online comment sections?

Several years ago during a seminar at Poynter, we were talking about engaging our audiences.

“We ask our readers and viewers to comment on our stories,” one participant said, “but unless we respond to them, how will they know we’re listening?

“Their assumption,” he said, “is that we’re not.”

In the years since, I’ve heard from a lot of journalists who confirm that, indeed, they’re not listening. They don’t read users’ comments for a variety of reasons: no time, no interest, no stomach for the cesspools they often find there.

Meanwhile, I’ve heard other journalists and newsroom leaders say that journalism’s future requires a different, more interactive relationship with the audience, one in which people outside the newsroom share their expertise and engage in productive debate. That’s how democracies thrive cheap nike air max.

Which brings us back to those cursed Web comments sections. What can be done to make more of them places for productive debate? Read more

Tools:
1 Comment
Hugh Forrest, director of South by Southwest Interactive Festival, shares ideas for engaging audience at The Poynter Institute's Leadership Academy on Sunday.

South by Southwest’s Hugh Forrest on building community

Hugh Forrest, director of South by Southwest Interactive, shares strategies on community engagement from years of developing the SXSWi festival. Forrest, who spoke at Poynter’s Leadership Academy on Sunday as the 2013 Naughton Lecturer, offered insights about learning from an audience, fostering transparency and winning over the haters.

Today at 2 p.m. Eastern, NewsU hosts a live webinar, Community Engagement and Future Trends: Lessons from SXSW, with Hugh Forrest. Use the registration discount code 13POYNTER50FORREST to receive 50 percent off. Read more

Tools:
0 Comments
Social Media Sign

How journalists can measure engagement

Most journalists now understand they need to engage with audiences, whether online or in person. But it’s still not clear how news organizations can measure whether their attempts at engagement are paying off.

“Engagement isn’t just Twitter, Facebook or social media. It’s really getting to know your audience,” said Kim Bui, associate editor of social media and outreach for KPCC in Los Angeles and cofounder of #wjchat.

Some organizations use live events as a tool to get to know their audience. “Things like tweetups and other opportunities where you get to meet audience members keep this full circle going and give them this feeling of having a much more personal connection with the station,” Bui said.

But for audience relationships that primarily play out online those personal connections can be tough to gauge.

“Social journalists are accustomed to thinking about engagement as likes, retweets, shares,” said Aron Pilhofer, editor of interactive news at The New York Times.   Read more

Tools:
4 Comments
Trib_Nation_button_jpeg

5 ways to engage more with your audience — in person and online

Talk about engagement with a journalist these days, and the conversation turns quickly to social media. Who can deny the influence of social media, which now serves as a news source for one-third of adults under 30?

If you really want to connect with people, though, social media is only part of the equation. Digital can be a proxy for interaction, but it works better when paired with the real thing.

At the Chicago Tribune, our newsroom employs a chain of engagement in a program we call Trib Nation. It includes actions that are familiar to the most fiercely orthodox readers and journalists: running corrections. It includes live programs created by journalists in auditoriums around Chicago and one-on-one conversations that follow them. It includes social Tweetups with digital natives and invitations to join us for conversations at our headquarters in Tribune Tower.

When I took part last fall in Poynter’s Social Media Webinar Series to talk about “Finding Your Social Media Voice,” a number of participants seized on the idea that “social media” could involve more than digital technology. Read more

Tools:
0 Comments
nocomment

Early comments on stories affect what later readers believe, and what they say

A recent scientific experiment demonstrated the importance of intervening in comment sections to cultivate constructive discussion, particularly just after publication.

Scientific American Blog Editor Bora Zivkovic writes about the results, which showed that the tone of pre-existing comments on a story affected subsequent readers.

An article about nanotechnology, a topic most people know very little about and usually have no a priori biases for or against, was presented to the test subjects. Half the people saw the article with (invented) polite, civil and constructive comments. The other half was given the same article but with uncivil comments – essentially a flame-war in the fake commenting thread. The result is that readers of the second version quickly developed affinity for one side of the argument and strongly took that side, which affected the way they understood and trusted the original article (text of which was unaltered). The nasty comment thread polarized the opinion of readers, leading them to misunderstand the original article.

Read more
Tools:
5 Comments

NPR, other news orgs tighten comment moderation to improve conversation

NPR.org | MinnPost | Charleston Gazette | Vancouver Sun | MarketWatch
NPR switched its user commenting to the Disqus platform this week, and is increasing its moderation efforts in response to user demand.

It took the unusual step of sending readers an email survey in advance, asking for ideas and feedback about how to improve the commenting system. More than 6,000 responded. The big surprise, social media product manager Kate Myers writes, is that readers called for more comment moderation.

We asked this question in our recent NPR audience survey:

Read more
Tools:
1 Comment

New York Times editors care about listening to readers

The New York Times | Talking Points Memo

Margaret Sullivan’s introductory column lays out her priorities as The New York Times’ public editor: “1. Put readers first … 2. Encourage conversation … 3. Promote transparency and understanding.”

To foster conversation, Sullivan says she is working with The Times to “make the public editor’s Web page a village square for discussion. I intend to blog frequently and to use social media outlets like Twitter to expand the sphere and invite other voices in.”

Meanwhile, Assistant Managing Editor Jim Roberts tells Talking Points Memo that although he is an active tweeter, one of his favorite ways to use Twitter is to just listen:

I often keep an open feed of @NYTimes mentions, just so that I can see what our readers are talking about. I think that’s a really, really valuable piece of real-time feedback. There are quite often things I see in there where people are either praising, or, you know, in some cases, criticizing our work that I think is very valuable for me to know as an editor.

Read more
Tools:
0 Comments

4 important ways to increase engagement on your Facebook page

DanZarrella.com
Social media data cruncher Dan Zarrella has released a new analysis showing what types of Facebook posts tend to get more likes, comments and shares.

Four lessons really stand out as important and useful:

  1. Photos get far more likes and shares than other types of posts. ProPublica, for example, has had success with this. Links, such as those to your news articles, unfortunately get the lowest average engagement.
  2. Personal references (“I” or “me”) tend to get a post more likes. This is a social network after all — talking about yourself generates empathy.
  3. Be happy, or sad, but pick one. Positive-sentiment posts get more likes. Negative posts get more comments. Those in the neutral middle ground get lost.
  4. Target leisure hours to get more engagement. Likes increase in the evening, peaking around 8 p.m., while shares peak at the end of the workday, around 5 or 6 p.m. Also, noontime posts do well.
Read more
Tools:
0 Comments

10 tips for preventing staff burnout in spite of more work, fewer resources

Motivation. It’s a popular topic in leadership teaching. Keeping staff members engaged, positive and productive has always been a management responsibility.

But today, the questions about motivation are often more blunt, even raw. How do we handle the human impact of an shrinking workforce tasked with increasing workload? How much is too much to ask of people before they break faith with management, or just plain break down?

Look at the word cloud of Digital First editors’ recent responses to the question “What obstacles do you face in getting things done?”

Nearly half of the people who responded to our Twitter poll said “staff” is the biggest obstacle to getting things done.

The big fat images are a shout out for support: staff, equipment, time — positioned near that most telling word, “lack.” It’s a billboard display of what most newsroom managers think, talk about, and struggle with today.

Look at the headline for a recent Poynter.org chat: “How to Tell When It’s Time to Get Out of Journalism.” In the conversation, chat host Joe Grimm, who’s coached countless careers, brought up the B-word:

The out-and-out “let’s get out” decision often follows a series of disappointments or a period of burnout.

Read more
Tools:
0 Comments

Want to be a source? Sign up here, says Calgary Herald

Calgary Herald
Digital engagement editor Tom Babin introduces a new system — called Be a Source — that enables potential sources to register with the newspaper. Think of it as “metacrowdsourcing,” applying crowdsourcing to sourcing itself rather than an individual reporting project.

We’re asking Calgarians to tell us about the ideas and issues for which they have special insight, knowledge or passion. Then, when the issues come up in the news, we will be better able to present those perspectives in our news stories.

You don’t need a Ph.D to make a contribution. Your area of expertise could be as simple as life in your neighbourhood. Perhaps you have a hobby that you think offers a unique perspective. Maybe your job makes you an expert in a specific field, or you know first-hand the challenges of the elderly-care system, or you struggle with a little-known heath condition, or are the victim of a crime.

Read more
Tools:
0 Comments