Sports Illustrated’s LeBron James scoop was more public-relations enabling than act of journalism, critics are complaining.
In The Washington Post, Gene Weingarten calls last week’s James piece “expert PR editing provided free of charge by Sports Illustrated”:
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Sigh. God help us all. This was not a scoop. It wasn’t even good journalism. It was a pure load of crap.
There’s still reason to go to journalism school — or at least to aspire to be a journalist — but it’s mostly to be a foot soldier in the war against the sort of thinking that has us idiotically celebrating this “scoop.” This “scoop” has all the earmarks of a punt, a sad, sad, acknowledgment of what journalism has too often become in our current world of all-news-all-the-time, where being first is overvalued and being good is too often beside the point, or financially imprudent.