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After Google and Facebook scarf down most of the local ad pie, there's still $12 billion left

It is old news by now that Google and Facebook hog most of local digital ad spending. And Facebook, especially, has kept growing its share 50 percent year-over-year at the expense of newspapers and other local media. But analyst Gordon Borrell in his latest benchmark report on local digital revenues suggests an alternate view: Even after the digital giants … Read More
NEWS

Facebook is testing products to connect its users to local news

As part of its ongoing push to build relationships with local publishers, Facebook is testing products that can help people better connect with local news. Those tests, part of the Facebook Journalism Project, have just begun, but they're all aimed at helping people discover and engage with news outlets in their communities, a Facebook spokesperson … Read More
NEWS

Facebook reminds publishers yet again: Post meaningful and authentic stories

Facebook on Friday released guidelines for publishers that will sound familiar to close observers of the social giant's often-fraught relationship with news organizations. In a post titled "Principles for Publishers" released Friday, Facebook News Feed Vice President Adam Mosseri advised publishers that the social network's users value meaningful stories, respectful behavior and authentic content. Related Training: Building … Read More
NEWS

Facebook tweaks its News Feed to take another swipe at clickbait

Yet another nail was hammered into the coffin of clickbait on Wednesday when Facebook announced it was tweaking its News Feed (again) to reduce the reach of made-you-look stories. The change, which comes on the heels of a similar tweak made by Facebook last year, is aimed at penalizing inauthentic stories that deliberately omit important information. The latest … Read More
NEWS

Don't call Steve Stephens 'The Facebook Killer'

We in the media love nicknames for notorious people. Often, these names are associated with a place or thing that has a random connection, like The Boston Strangler, The Green River Killer or The San Bernardino Shooters. This time it's "The Facebook killer," the shorthand description for the actions of Steve Stephens, who killed an elderly Cleveland man at random, … Read More
NEWS

Facebook’s algorithm isn’t surfacing one-third of our posts. And it’s getting worse

Editor's note: This article was previously published on Medium.com. It is being republished here with the author's permission. Starting in January of this year, we at the Chicago Tribune started to anecdotally see a fairly significant change in our post reach. We weren’t seeing a huge difference in post consumption or daily average reach, but we were just seeing … Read More
NEWS

Fake news, a Snapchat clone and other things to expect from Mark Zuckerberg's keynote at f8 today

The journalism world will be watching today at 10 a.m. PST as Facebook CEO Mark Zuckerberg takes the stage at the McEnery Convention Center in San Jose to deliver the keynote for the company's annual developer conference. The conference has become appointment viewing for media types in recent years, as Facebook's massive reach gives it enormous power over the publishing … Read More
NEWS

Facebook is giving publishers new ways to reach audiences on Instant Articles

Facebook announced Friday a few new ways that publishers can reach out to audiences directly through Instant Articles. Josh Roberts, a project manager at Facebook, wrote about the new features in a blog post. "Across the board, publishers want to have more direct lines of communication with their readers and drive the conversions that matter to their business," he … Read More
NEWS

Can trust in the news be repaired? Facebook, Craig Newmark, Mozilla and others are spending $14 million to try

A global coalition of tech leaders, academic institutions, nonprofits and funders, including Facebook, Mozilla and Craigslist Founder Craig Newmark, on Monday announced a $14 million initiative to combat declining trust in the news media and advance news literacy. The News Integrity Initiative, which will be administered by the CUNY Graduate School of Journalism, will unite an initial group of 19 … Read More
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How Facebook and other platform companies promote bad journalism — and what to do about it

Facebook and other platform companies publishing news are forces for bad journalism not good, despite some well-intended efforts lately to help media companies. That's the conclusion of a massive, 25,000-word report, "The Platform Press," published Wednesday by Emily Bell of the Columbia School of Journalism's Tow Center and co-author Taylor Owen. The rapid shift to news reading directly on … Read More
NEWS

Campbell Brown on filter bubbles, fake news and Facebook's role in the news industry

Before she became Facebook's Head of News Partnerships, Campbell Brown had to deal with a low-tech filter bubble. As a host on CNN, she was competing every night with the likes of left-leaning MSNBC and right-leaning Fox News. Battling low ratings, she left her 8 p.m. slot in 2010 with a rare hat tip to her partisan competitors. "I … Read More
NEWS

Since Facebook made Crowdtangle free, more than 150 local newsrooms have adopted it

In November of last year, Facebook bought CrowdTangle. As of March, the tool is being used in 520 local newsrooms, and CrowdTangle expects that number to climb to 600 by April. "I think there are a lot of changes happening in the local news industry right now," said CrowdTangle CEO Brandon Silverman. That's been true in print for … Read More
NEWS

How building trust with your audience is like dating

This piece was originally published by the Reynolds Journalism Institute at the Missouri School of Journalism. It has been republished with permission. You can join the author for a free Webinar about building trust on Facebook at 2 p.m. Thursday, March 2. Relationships take work. You don’t get intimacy without putting in some time. You don’t ask … Read More
NEWS

Mark Zuckerberg thanks journalists after stop by Alabama newspaper

Facebook CEO Mark Zuckerberg on Tuesday gave a shoutout to journalists on his Facebook page, posting a photo of himself reading a local newspaper with his wife. "It seems like a good time to say thank you to all the journalists around the world who work tirelessly and sometimes put their lives in danger to surface the truth," Zuckerberg … Read More
NEWS

Facebook is beginning to reach out to local newsrooms

Last week, Facebook visited journalists in Atlanta and Dallas in what looks like the start of a more reciprocal relationship between the social media giant and local newsrooms. Journalists rely on Facebook to help them reach their audiences, but, until now, Facebook's attention has largely been on national news organizations. The visits are part of the Facebook … Read More
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