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Facebook names Campbell Brown head of news partnerships

Facebook's new head of news partnerships will be Campbell Brown, the founding editor in chief of a nonprofit educational news site. Brown, who was previously a journalist for CNN and NBC News, will be "working directly with (Facebook's) partners to help them understand how Facebook can expand the reach of their journalism, and contribute value to their businesses," she … Read More
NEWS

Facebook rolls out plan to fight fake news

Facebook on Thursday unveiled a multi-part plan to fight fake news that includes teaming up with fact-checkers in the United States to cut down on the reach of bogus stories. The plan (which Poynter's International Fact-checking Network is involved with) represents the first time Facebook has given fact-checkers the ability to verify news on its platform, and comes after … Read More
NEWS

Google is becoming less of a traffic powerhouse, new report suggests

Bad news for publishers who built their strategy on search engine referral traffic: Google is now sending a smaller proportion of visitors to news sites than it did a year ago. Earlier today, analytics company Parse.ly published an interactive dashboard that shows which referrers are driving the most traffic to websites in its network. No surprise: Facebook remains dominant, … Read More
NEWS

An open letter to Mark Zuckerberg from the world’s fact-checkers

Mr. Zuckerberg — Last week you wrote that the problem of fake news and false information online is particularly complex. In your words: “Identifying the ‘truth’ is complicated.” We agree. It also cannot be the exclusive responsibility of any one organization. As a network of independent fact-checking organizations set up to promote accuracy in public debate and the … Read More
NEWS

Facebook is buying the social analytics company CrowdTangle

Facebook on Friday announced that it's acquiring CrowdTangle, a service used by publishers including BuzzFeed, The New York Times and ESPN to optimize their content on social media. The acquisition, which was made for an undisclosed sum, recognizes the growing importance of social optimization among publishers, according to a statement from a Facebook spokesperson. “Publishers around the world turn … Read More
NEWS

Facebook's fake news problem won't fix itself

Evidence of Facebook's fake news problem is piling up: The "Trending" section keeps getting hoaxed. Hyperpartisan pages spew fake posts that go viral. And traditional media are picking up those fakes as true. The bigger problem, however, is that Facebook seems incapable of rooting out hoaxes even after acknowledging they are clearly fake news. On Aug. Read More
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Want to learn how to use Facebook better? Facebook has some courses for you

Facebook on Tuesday launched a series of courses devoted to teaching journalists how to use the social network better. The courses are a one-stop shop for boning up on Facebook and its associated social networks and arose from "conversations with editors and journalists across the globe" who were looking for "a single destination where they can learn about Facebook’s … Read More
NEWS

Yes, Trump has a nightly show. No, it's not news.

Donald Trump doesn't need news networks to broadcast his message to a million supporters. All he needs is a smartphone and a Facebook page. This evening, the Republican nominee used Facebook Live to debut his "nightly campaign coverage" from Trump Tower. The show, broadcast from Trump's official Facebook page, linked to a fundraising page for the Trump campaign. Traditional … Read More
NEWS

In a policy change, Facebook will allow more newsworthy graphic content

Facebook seems to have heard publishers who complained that it was censoring the news. In a blog post Friday, two executives at Facebook announced that the social network intends to relax its policies regulating content that is "newsworthy, significant, or important to the public interest — even if they might otherwise violate our standards." Joel Kaplan, vice president for … Read More
NEWS

Facebook wants to make it easier for publishers to make money

For the last couple of years, Facebook has presented news organizations with difficult choices about how to publish their journalism. On one hand, editors and producers can put stories exclusively on their own properties and use Facebook to drive readership back to their websites, where their conventional advertisements live. Alternatively, they can publish some or all of their content directly … Read More
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Where are local advertisers going? Facebook, new research suggests

Forecaster and analyst Gordon Borrell has just published his summer survey of 7,500 local advertisers with results that manage to be alarming but at the same time not surprising. Yes, there is a strong swing to digital and social. And yes, most advertisers subtract from their legacy media budgets to increase digital spending. But particularly striking is a … Read More
NEWS

Dan Rather is worried about Facebook's lack of transparency

In a note (on Facebook, no less) legendary anchor and longtime newsman Dan Rather voiced concern about the social network's "mysterious algorithms" while heralding its potential as a "tremendous force for good." In his nearly 500-word post, Rather cites Facebook as among the "literally world changing" social networks that are "reimagining my chosen line of work and all of … Read More
NEWS

Facebook should hire fact-checkers. Here's what they would do

Media criticism of Facebook is pouring in after a lack of editorial oversight on Monday led to a new Trending Topics-related hiccup (in case you missed it, the social network highlighted a totally fake story about Fox News host Megyn Kelly). While the previous brouhaha erupted over the tricky ethical issue of whether Facebook should balance political perspectives … Read More
NEWS

Facebook tweaks News Feed to favor 'personally informative' stories

Facebook's ever-changing News Feed got yet another update Thursday when the social network announced it's changing the algorithm to favor "personally informative stories." On the heels of changes that smothered clickbait and emphasized posts from friends and family, Facebook said it's created a "new ranking signal" that will evaluate feedback from users to determine if posts are … Read More
NEWS

In the ad-blocking war, publishers gain an important ally in Facebook

News this morning that Facebook will block ad-blockers on most desktop displays may be mainly about preserving its own huge ad revenue base. But a quick sampling of reactions confirmed that the move will be highly welcomed by publishers and the advertising community, deeply worried about the growing ad-blocking threat. It's good to have the king of the internet … Read More
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