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The new campaign trail for presidential candidates: Facebook

National Journal Iowa, New Hampshire, South Carolina, Iowa and Florida are all part of the traditional route to the White House. But the 2016 race may be blazing a new trail for the contenders, namely Facebook. In fact, says A-list politics reporter Shane Goldmacher, the "path to the presidency will run through new territory---your Facebook news feed." Goldmacher is … Read More
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Does the rise of ephemeral content spell the death of archives?

As news sites negotiate with Facebook to publish material directly on the platform, Facebook’s role in determining what news to surface, what news to censor, and how original content published on the platform is archived should be examined more closely. Trevor Timm tackled the first two points nicely in a Columbia Journalism Review editorial. I’m equally concerned about the … Read More
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Here's why NBC News took Facebook's Instant Articles deal

NBC News' launch story on Facebook's Instant Articles includes tilt-to-view photos, autoplay videos and an interactive map of a California almond farm. (Image credit: NBC News) After Facebook's Instant Articles program went live Wednesday morning, many media commentators wrote about its potential drawbacks for publishers. Over at Fortune, Mathew Ingram called the deal a "Faustian bargain," saying it allowed … Read More
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Fear and loathing greet the Facebook-New York Times deal

Image by Deposit PhotoFear and loathing. That’s an initial response to Facebook partnering with nine content companies, including the New York Times and BuzzFeed. Many in the media echo chamber are wondering, “What’s this mean for us?” No shortage of editors and publishers took a pass Wednesday in speaking on the record. But Larry Kramer, president-publisher of … Read More
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Publishing news direct to Facebook is a big step -- but the Apocalypse is not upon us

Sceeenshot from Facebook My read on Facebook's deal with nine news publishers to post some material direct to the platform: yes, it's a significant business development but by no means apocalyptic, as some commentators are suggesting. Here's why: Good company: It was artful of Facebook and the publishers to assemble nine prominent brands to launch the experiment  … Read More
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Report: NYT will begin publishing within Facebook tomorrow

New York | The Wall Street Journal | The New York Times A much-anticipated publishing partnership between Facebook and major news outlets such as The New York Times, BuzzFeed and National Geographic is on the eve of its debut, according to a report published Tuesday in New York. On Wednesday, The New York Times is expected … Read More
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How publishers are using Facebook interest targeting to reach niche audiences

To target your posts for readers with specific interests, go to your page on Facebook and click the target icon. Then, select "interests" and type in the selected topic. (Screenshot from Facebook) In today's unbundled media landscape, where news organizations slice and dice their audiences with newsletters, apps, social media accounts and verticals, Facebook has given publishers another tool to … Read More
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Look to the past for lessons on the news industry showdown with Facebook

News and commentary this week that leading news organizations are close to striking a deal to publish directly to Facebook's platform reminds me, and others, of an industry faceoff six years ago with Google. As you may recall, Rupert Murdoch had denounced Google for "stealing" content in its news summaries.  William Dean Singleton, chairman of MediaNews … Read More
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Death and writing short - the missing SXSW session

I once heard the great Francis X. Clines of the New York Times tell a group of journalists never to apologize for writing about death.  “We tell the morbid truth,” he said. I was scheduled to deliver a workshop on “How to Write Short: Word Craft for Fast Times” on St. Patrick’s Day at SXSW.  But on Friday the Thirteenth … Read More
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6 questions raised by Facebook's reported deal with publishers

If Facebook is able to persuade media organizations to go along with its newest idea, it will be, no kidding, a game-changer. The New York Times reported last night that Facebook is talking with the Times, National Geographic, BuzzFeed and others about a plan that would have the news organizations hosting their mobile content on Facebook rather than linking … Read More
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News orgs may sign on to an even closer partnership with Facebook. Like?

Good morning. Here are eight media stories. Update status The New York Times reports that Facebook is in talks with several news organizations, including BuzzFeed, National Geographic and the Times itself, to host content on Facebook. "Such a plan would represent a leap of faith for news organizations accustomed to keeping their readers within their own ecosystems, as … Read More
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How Vox Media gets readers to share on Facebook

Vox Media Before and after Vox released its interview with Barack Obama in February, the outlet teased viewers with a series of video previews. Each a couple of minutes long and seasoned liberally with swooping graphics, the videos were uploaded directly to Facebook and contained excerpts of the president's conversation with Vox journalists … Read More
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New study finds millennials are strong news consumers, but take an indirect path

Millennials are getting a bad rap as a newsless and disengaged generation, according to a new study of their news habits. But print newspapers and digital home pages are not their main way of finding what they are looking for. Rather social media and search are the two top avenues for finding news, according to a report released today … Read More
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Here’s what Facebook knows about ethnic minorities on social media

There were a few relevant insights for journalists in a SXSW session Friday that was primarily designed to motivate advertisers and marketers to target Hispanics, African-Americans and Asians on Facebook. If you want to get relevant content in front of a diverse audience on social media, you have to understand the nuances of how that audience is different from the … Read More