Amid the fervor about PoltiFact’s verdicts and the rise and expansion of political fact-checking operations, there is another fact-checking website that leaves the political checkers in the dust, traffic wise. A website that’s successful enough that its editor is planning an expansion into another vertical.
No, it’s not Snopes, the granddaddy of Web-based rumor debunking sites. That site does a reported 7 to 8 million uniques a month and is well known. It’s the biggest and most established debunking site.
So what’s this newer site, and how was it able to attract 3 million uniques in February?
Now you understand how a fact-checking site can attract 3 million uniques. To put that number in perspective, the media kit for PolitiFact pegs its traffic at around 500,000 uniques per month, though I bet the site is trending higher in 2012. Read more