News organizations are crunching social media data in creative new ways as they fire up new websites and apps for 2012 election coverage.
The latest to debut is The Washington Post’s @MentionMachine, a web app launched Tuesday that monitors Twitter and news media for political candidate mentions, “revealing trends and spikes that show where the conversation is and why.”
The @MentionMachine is also integrated in a toolbar at the bottom of any WashingtonPost.com campaign story. For future updates the Post says it is considering “many ideas — ranging from integrating sentiment analysis, sourcing from more social media streams, creating public widgets to pulling paid search data.”
That first idea, sentiment analysis, is going to be important. Read more