The media Super Bowl may get as much attention as the play on the field, even with a game-stopping blackout
and an upset win by the Baltimore Ravens
over the San Francisco 49ers.
There were 24.1 million tweets about the game
, including 5.5 million about Beyonce's halftime show, Twitter reports. That figure does not include the ads. Twitter appeared in half the Super Bowl commercials
, according to Matt McGee at Marketing Land, who also counted four Facebook mentions, one YouTube appearance and one Instagram.
The commercials are anticipated, previewed
Following Clint Eastwood's "Halftime in America" commercial for Chrysler at last year's Super Bowl
, the car company used patriotism as a theme this year for a commercial about the military featuring Oprah Winfrey, and a spot about farmers, a version of which was produced by Farms.com and shared on YouTube in 2011
Perhaps the most moving moment was when students from Sandy Hook Elementary school
, where 20 children were killed, sang "American the Beautiful" with Jennifer Hudson.