Good morning. The weekend awaits. Here are 10 media stories.
- “Dark social” = Facebook
For years, publishers couldn't identify the source of a hunk of their traffic. Chartbeat this week "flipped a switch on its real-time dashboard to place that traffic in its proper bucket"; “We saw mobile Facebook traffic increase by about 40% on sites with big Facebook presences,” its chief data scientist, Josh Schwartz, said. (Marketing Land) | "The only question is how much Facebook traffic you’re not counting," Alexis Madrigal writes. (Fusion) | "Dark social comprises only a small percent of overall desktop traffic, but commands a fairly significant chunk of mobile traffic." (Chartbeat) | "That kind of dependence on a single site raises all kinds of issues." (Gigaom)
- J-school student arrested in NYC Garner protests
City University of New York grad student Desiree Mathurin reported on a protest at the Brooklyn Bridge Wednesday night and got popped with 82 others.