Julie Moos
Sep. 15, 2012
9:56 am
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Steve Myers
Aug. 10, 2012
3:20 pm
TechCrunch | Gannett Blog
TechCrunch's Ingrid Lunden and Josh Constine report that Gannett will pay "up to $92 million" for the Facebook advertising company firm
BLiNQ Media, with $23 million coming upfront and the rest over the next few years.
The rationale behind the deal is clear: when brands buy ad placements on Gannett properties, it could use BLiNQ to also sell them ads on social sites and collect a solid margin.
Gannett is looking to BLiNQ, which has built up a profitable Facebook ads API business, to become G’s equivalent of the Washington Post Company’s SocialCode, its social media marketing and analytics agency (which picked up 15 Digg engineers in May). Gannett and BLiNQ, TechCrunch understands, have already been working together for about a year on ad campaigns for advertising clients, primarily via those brands’ agencies. This will bring more of that expertise in house.
Gannett Blog's Jim Hopkins reacts:
A deal worth this much money would be one of the largest I can recall GCI ever signing. The only one approaching it would be the reported $100 million the company paid in 2005 for advertising services subsidiary PointRoll.
TechCrunch reported in July that
BLiNQ had revamped its service to allow clients to track app installations, "buy home page ads and logout page takeovers, and target ads specifically to mobile."
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Steve Myers
July 31, 2012
1:31 pm
NAA | Ebyline Blog
Research conducted by the Newspaper Association of America shows that some news organizations, like Gannett, vary their paywall thresholds at different papers, while others, like Digital First, stick with the same number across them all.
NAA's spreadsheet (subscriber only) details the paywall strategy, launch date and owner for 156 papers. The
metered approach is by far more popular — employed by 84 percent of the papers — than a "hard" paywall, Ebyline notes.
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- This chart from Ebyline's Susan Johnston shows the pace at which paywalls were adopted, with a big spike in the third quarter of 2011.
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Julie Moos
July 16, 2012
9:27 am
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Jeff Sonderman
June 26, 2012
1:32 pm
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Andrew Beaujon
May 14, 2012
4:17 pm
C-Scape | AJR
Larry Kramer,
who founded MarketWatch and led CBS Digital Media, was most recently an adjunct professor at the Newhouse School of Communications. Kramer takes over immediately for publisher David Hunke, who announced last month that
he would step down as president and publisher to become the paper's chairman until he retires in September. In a
filing with the SEC Monday, Gannett, USA Today's owner, announced the departure of its CFO, Paul N. Saleh, "to pursue other opportunities." Michael A. Hart will serve in an interim position until a new CFO is named, the statement said. Among Kramer's tasks: Finding USA Today a new editor.
John Hillkirk left that spot in November of last year. USA Today is the country's second most widely-read newspaper, based on
the most recent figures, with total average daily circulation of 1,829,099, a change of -.64% compared to the same period a year before.
Kramer has been writing and teaching about the changing media business. He's also been blogging on the importance of mobile journalism,
including this commentary on USA Today's iPad app:
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Rick Edmonds
Apr. 17, 2012
6:52 am
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Steve Myers
Feb. 9, 2012
2:10 pm
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