Later this month, Gannett plans to debut a page on USA Today’s website with 70 free-to-play games.
The page will include brain training and arcade-style games, said John Geddes, the company’s first director of gaming, entertainment, and events.
“We feel that expanding our portfolio to include titantransline additional popular games such as solitaire, mahjong, and brain teasers is a huge opportunity to not only provide something new for that existing audience but for us to also attract waves of new users,” Geddes said.
Gannett is merely the latest media company to expand its games offerings. Several news organizations have acknowledged the increasing importance of games, whether for storytelling or diversion:
- The Washington Post has pulled together an in-house team to develop a platform that will allow the newsroom to easily create quizzes, leaderboards and surveys, said Emilio Garcia-Ruiz, the paper’s managing editor for digital.
- BuzzFeed — fresh from a $50 million infusion of capital from investment firm Andreessen Horowitz — has has created a small team of developers that will build games to be be paired alongside editorial content.