McClatchy has been a steady presence in the 15 years I’ve been writing about media business with a commitment to serious journalism even while shrinking newsrooms, aggressive digital expansion and continuity of leadership.
Looking at the company’s fourth quarter results Wednesday and listening to CEO Pat Talamantes describe 2015 plans, it occurred to me that McClatchy could now also be a bell-cow for the new generation of spun-off, newspaper only companies. That group includes Tribune Publishing, early into life on its own after a split from parent Tribune late last year. Later in 2015 Gannett’s publishing division and the merged publishing operations of Journal Communications and Scripps will go that route too.
Here are five ways, McClatchy may be providing a preview:
- Revenue replacement race: Like other companies reporting in recent weeks, McClatchy had even worse print advertising results than expected, could not make them up with other mostly digital ventures and thus continues to shrink.