Sarah Lyall’s profile of Deadspin editor Tim Burke enraged people on the Internet Tuesday, not only because it explained, in glorious New York Times-ese, what a GIF is, but also because it gave a pronunciation that has spurred some controversy: “A GIF, pronounced jif, is a compressed image file format invented in 1987. In the last decade, the animated GIF has become popular.”
Expert trolling in that NYT profile of Burke: "A GIF, pronounced jif…"
— Mike Riggs (@MikeRiggs) October 22, 2013
Refusing to RT that NYT piece about the sports GIF guy because of its insistence on pronouncing "gif" with a soft "G." #WillNeverSayJif
— Julia Chan (@JournalistJulia) October 22, 2013
While you’re apoplectic about the GIF pronunciation, let me also inform you that NYT style does not use the Oxford comma #NYTroll
— Jacob Harris (@harrisj) October 22, 2013
Lyall’s story is not the first time the Times has taken on the task of explaining to readers what a GIF is. The past few years have seen a wealth of attempts at reader enlightenment: Read more