Jeff Sonderman
Apr. 12, 2012
7:08 am
KOMU-TV in Columbia, Mo., is scaling back its social media-driven interactive newscast for the second time in its eight-month lifespan.
The experiment launched in its most ambitious format in September, replacing the “Oprah” show with an hour-long 4 p.m. newscast … Read more
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Steve Myers
Mar. 9, 2012
2:38 pm
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Jeff Sonderman
Feb. 28, 2012
11:15 am
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Jan. 11, 2012
4:53 pm
“For the first time in history thanks to Hangouts, newscasters can SEE their audience and even talk with them during a soundbite in a live newscast. When you’re spending an entire hour a day or more with a viewer during a live newscast, that’s a deeper level of engagement than you get with any non face to face tweet or Facebook interaction. When I read a story about a child who’s been murdered, I hear the Hangout sigh in my ear.”
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Sarah Hill, interactive anchor at KOMU-TV in Columbia, Mo., describing how Google Hangouts has changed how she works
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Jeff Sonderman
Jan. 11, 2012
1:16 pm
Say goodbye to SEO.
The now-conventional strategy of harnessing links and keywords to climb higher in search results has been fading for a while. Social media emerged as an alternative referral source. Google tweaked its quality signals to reduce the … Read more
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Jeff Sonderman
Jan. 10, 2012
2:16 pm
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Jeff Sonderman
Nov. 9, 2011
7:30 am
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Jeff Sonderman
Nov. 7, 2011
2:46 pm
Official Google Blog | Search Engine Land
Google+ has launched brand pages for businesses, finally enabling news organizations and other businesses, institutions or products to engage with people on the social network.
NBC News,
Good Morning America,
Fox News and
The New York Times ("all the news that's fit to +") are among those with pages now. Google says any organization will soon be able to
create a page, but it's not clear exactly when the ability will roll out to all users.
Update: Googler Dennis Troper
commented at 1:40 p.m. ET that "the ability for all of you to create a Google+ Page should be enabled in minutes to hours. It's gradually rolling out across our server farms as we speak. Stay tuned..."
Another helpful point from Danny Sullivan at Search Engine Land:
At first, whoever creates the page initially will also be the page administrator. No one else will be able to admin that page after them, at first. Nor can that page be transferred to someone else.
Multiple administrator support is promised in the near future, but until it arrives, it seems important that if your company has a social media manager, that person should be the one to create the account.
Earlier: Public streaming, recording make Google Hangouts more useful for journalists |
Google+ accelerates business profiles as news orgs join early |
Google+ sparks interest in new system of news discovery

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Jeff Sonderman
Oct. 12, 2011
12:56 pm
Forbes.com
In a short personal essay, "Why'd You Go and Break My Heart, Google Plus?," Jeff Bercovici expresses disappointment with the
Google+ social network. Although it quickly added millions of members, the traffic and sharing activity seems to have
fallen to the point where it is an "echo chamber frequented only by tech geeks and social media groupies, and even they’re losing interest. ...Everyone I know is already on Google. Most of them are even on Google Plus now, too. They’re just not sharing anything." He speculates that one reason might be the different "aesthetic":
"Facebook is like a guy from 'Queer Eye' who keeps loudly telling you how fabulous your life is going to be once you start taking all his advice. Google’s more like a quiet, thoughtful roommate who follows around after you, putting away your clutter exactly where you’d look for it and imperceptibly upgrading the decor and appliances. ...Maybe, all other things being equal, the hectoring 'Queer Eye' dude is always going to throw a bigger, noisier party than the quiet roommate."
Related:
Google Engineer: “Google+ is a Prime Example of Our Complete Failure to Understand Platforms”
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Jeff Sonderman
Sep. 20, 2011
1:52 pm
Journalists have new ways to use the group video chat Hangouts in Google+ thanks to new features announced today. A new version called “Hangouts On Air” allows a discussion to be publicly livestreamed and recorded.
Some news organizations have used workarounds … Read more
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