Articles about "Google Plus"


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KOMU-TV tries, tries again with groundbreaking interactive newscast

KOMU-TV in Columbia, Mo., is scaling back its social media-driven interactive newscast for the second time in its eight-month lifespan.

The experiment launched in its most ambitious format in September, replacing the “Oprah” show with an hour-long 4 p.m. newscast … Read more

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SXSW live blog: Vic Gundotra talks to Guy Kawasaki about Google+

Friday at 3:30 p.m. CT (4:30 ET), I will live-blog a South by Southwest Interactive talk about Google+. Vic Gundotra, Google’s senior vice president for engineering, will talk about some of the lessons and challenges of Google’s social network.

Here’s … Read more

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Despite user growth, Google+ is a ‘ghost town,’ WSJ reports

Wall Street Journal | Robert Scoble (Google+)
Despite acquiring 90 million registered users, Google's nascent social network "is a virtual ghost town compared with the site of rival Facebook," Amir Efrati writes. Google+ users are spending about 3 minutes a month on the site, while Facebook users spend 6 to 7 hours, according to comScore data (with the notable caveat that it doesn't account for mobile Web or app usage of either service). The Journal suggests Google's desire to compete with Facebook has produced a Facebook-like network that isn't different enough to peel away users. Robert Scoble writes the dissenting argument: "PEOPLE. Stop comparing Facebook to Google+. ... The mainstream media is threatened by Google+." || Related: "It seems that Google+ is used a lot by Googlers, plus a few celebrities and bloggers, but not by normal people." (Business Insider) | Google+ "is as much a way to unify other Google services as much as it is a way to compete against Facebook." (Marketing Pilgrim) || Earlier: The New York Times tops list of most-engaged news orgs on Google+ (Poynter)
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“For the first time in history thanks to Hangouts, newscasters can SEE their audience and even talk with them during a soundbite in a live newscast. When you’re spending an entire hour a day or more with a viewer during a live newscast, that’s a deeper level of engagement than you get with any non face to face tweet or Facebook interaction. When I read a story about a child who’s been murdered, I hear the Hangout sigh in my ear.”

Sarah Hill, interactive anchor at KOMU-TV in Columbia, Mo., describing how Google Hangouts has changed how she works

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Social media replacing SEO as Google makes search results personal

Say goodbye to SEO.

The now-conventional strategy of harnessing links and keywords to climb higher in search results has been fading for a while. Social media emerged as an alternative referral source. Google tweaked its quality signals to reduce the … Read more

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The New York Times tops list of most-engaged news orgs on Google+

Adam Sherk
An analysis of news organizations on Google+ finds that The New York Times has the most engaged audience there, with an average of about 248 "+1s," reshares or comments per post. Following were technology news sites Mashable and The Next Web, aided by the social network's early adoption among technology enthusiasts. Here is the top 10 out of 45 ranked by Adam Sherk:
Google+ Page Total +1s, shares & comments per post
1. The New York Times 247.8
2. Mashable 144.6
3. The Next Web 112.4
4. NPR 78.4
5. Breaking News 70.4
6. TIME 68.5
7. NBC News 62.8
8. The Atlantic 59.9
9. The Wall Street Journal 58.8
10. TechCrunch 53.9
Earlier: Public streaming, recording make Google Hangouts more useful for journalists (Poynter) | How to set up a virtual writers’ hangout in Google+ (Poynter) || Related: Create a Google+ business page
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Fox News to use Google+ Hangouts for GOP candidate interviews

Google+
Fox News anchor Bret Baier will use Google+ Hangouts (group video chats) to moderate live discussions with each of the Republican presidential candidates and members of the public. First up is Mitt Romney on Nov. 15, to be followed by others later. Hangouts enable up to 10 people to simultaneously videoconference, and can also be broadcast for public viewing. KOMU-TV in Columbia, Mo., has used them as part of a live interactive newscast. || Related: News organizations and businesses can now create Google+ pages, and Poynter has one || Earlier: Public streaming, recording make Google Hangouts more useful for journalists | How to set up a virtual writers’ hangout in Google+
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News organizations can finally create Google+ pages

Official Google Blog | Search Engine Land
Google+ has launched brand pages for businesses, finally enabling news organizations and other businesses, institutions or products to engage with people on the social network. NBC News, Good Morning America, Fox News and The New York Times ("all the news that's fit to +") are among those with pages now. Google says any organization will soon be able to create a page, but it's not clear exactly when the ability will roll out to all users. Update: Googler Dennis Troper commented at 1:40 p.m. ET that "the ability for all of you to create a Google+ Page should be enabled in minutes to hours. It's gradually rolling out across our server farms as we speak. Stay tuned..."   Another helpful point from Danny Sullivan at Search Engine Land:
At first, whoever creates the page initially will also be the page administrator. No one else will be able to admin that page after them, at first. Nor can that page be transferred to someone else. Multiple administrator support is promised in the near future, but until it arrives, it seems important that if your company has a social media manager, that person should be the one to create the account.
Earlier: Public streaming, recording make Google Hangouts more useful for journalists | Google+ accelerates business profiles as news orgs join early | Google+ sparks interest in new system of news discovery
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Bercovici: ‘Google’s like a quiet, thoughtful roommate who follows around after you’

Forbes.com In a short personal essay, "Why'd You Go and Break My Heart, Google Plus?," Jeff Bercovici expresses disappointment with the Google+ social network. Although it quickly added millions of members, the traffic and sharing activity seems to have fallen to the point where it is an "echo chamber frequented only by tech geeks and social media groupies, and even they’re losing interest. ...Everyone I know is already on Google. Most of them are even on Google Plus now, too. They’re just not sharing anything." He speculates that one reason might be the different "aesthetic":
"Facebook is like a guy from 'Queer Eye' who keeps loudly telling you how fabulous your life is going to be once you start taking all his advice. Google’s more like a quiet, thoughtful roommate who follows around after you, putting away your clutter exactly where you’d look for it and imperceptibly upgrading the decor and appliances. ...Maybe, all other things being equal, the hectoring 'Queer Eye' dude is always going to throw a bigger, noisier party than the quiet roommate."
Related: Google Engineer: “Google+ is a Prime Example of Our Complete Failure to Understand Platforms”
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Public streaming, recording make Google Hangouts more useful for journalists

Journalists have new ways to use the group video chat Hangouts in Google+ thanks to new features announced today. A new version called “Hangouts On Air” allows a discussion to be publicly livestreamed and recorded.

Some news organizations have used … Read more

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