Imagine for a moment that you are at a party, standing in a circle of people and exchanging stories. You start to tell the one about the time your friend John, who is across the room, fell into the lake on a fishing trip.
You have a choice to make. Do you say, quietly, “See that guy over there? That’s John, and one time when we were out fishing…” or do you exclaim while waving him over, “Johnny, come here. We’re talking about your infamous fishing incident…”?
In the cocktail party of social networking, you face this choice every day. When you mention another user, do you write his username, which acts as a tag and a link, or do you just reference him by his real name?… Read more