Scott Kidder, director of editorial operations at Gawker Media, said it was "desperate
" that Adweek's website tried to get him to share a story on Facebook, Twitter or Google+ before he had read it.
Turns out, that was a bug; Kidder was supposed to have gone straight to the story, bypassing the Google Consumer Survey that Adweek uses as a sort of information paywall
Why? Because Scott Kidder hates market research and is on a one-man crusade to drive them out of existence — and with them, the entire free market system — by lying on surveys. (Sorry, I just channeled Hamilton Nolan; I'll pull back a bit.)
The real reason is that Google Consumer Surveys flagged Kidder as an unreliable respondent and decided not to show him the survey questions.
Paul McDonald, senior product manager and the founder of Google Consumer Surveys, explained to me via phone and email what happened.