Articles about "Hearst Magazines"


Esquire charges $1.99 for article, while Australian and British papers continue paywall battles

Ad Week | Esquire | Ad News | The Guardian | Media Week

Men’s magazine Esquire has joined the throng of publications experimenting with online paywalls, asking readers to pay a $1.99 fee to read a feature from its August issue called The Prophet.

Ad Week’s Emma Bazilian says it is the first time Esquire has made such a request of its online readership. The 10,000-word Luke Dittrich story — about a neurosurgeon named Dr. Eben Alexander who wrote a bestselling book about claiming to see God during a weeklong coma — was a perfect peg for the magazine to try a fee, editor-in-chief David Granger told Ad Week.

“We spend a huge amount of time and effort and money on chasing a story like this,” he said. “We wanted to see if we could get people to pay for it. They pay for it in the magazine and the iPad app, so we thought we’d give it a shot.” (Esquire readers can also buy e-books of stories from the magazine’s archives, published in partnership with Byliner.)

So far the purchase rate among readers is 3 to 4 percent, Bazilian writes. Read more

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Major magazine publishers launch own digital newsstand with flat pricing

VentureBeat | New York Times
Five major magazine publishers launched their own digital newsstand today called Next Issue Media. Hearst, Conde Nast, Time Inc., Meredith, and News Corp. are basically trying to create a Netflix for magazines — for $9.99 or $14.99 a month, subscribers can read unlimited amounts of the 32 included magazines. Its market is currently limited to newer Android tablets, but should come to the iPad later this year. Read more

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Magazine execs say tablet revenue is strong

Women’s Wear Daily
Editors and executives who gathered at the American Magazine Conference this week express optimism about their future on tablet devices. Hearst Magazines expects to have $10 million worth of e-subscriptions by next summer, president David Carey said. Hearst gets about 300,000 paid digital downloads a month and expects that to double with strong holiday sales of the Kindle Fire and Nook Color e-readers. Meanwhile, Conde Nast projects $15 million in tablet revenue this year (counting subscriptions and ad revenue). | Related: Magazine editors discuss the problems and successes of developing mobile and tablet content || Earlier: Hearst memo: We’re becoming “the magazine company of the future” Read more

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Hearst Magazines boss: We’ve made giant strides toward becoming ‘the magazine company of the future’

Romenesko+ Misc.
In a letter sent this morning to all Hearst Magazines employees, president David Carey says tomorrow’s HGTV Magazine tryout “is a testament to our conviction that every sector, every corner of the magazine industry, and every part of our company, is ripe for fresh thinking” and that “our philosophy that risk is necessary for both growth and continued success remains one of our core beliefs.” He also says in his letter that starting with Good Housekeeping, and soon Woman’s Day, Hearst Magazines is rebuilding all of its digital publishing with HTML5. More from Carey after the jump: Read more

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