Men’s magazine Esquire has joined the throng of publications experimenting with online paywalls, asking readers to pay a $1.99 fee to read a feature from its August issue called The Prophet.
Ad Week’s Emma Bazilian says it is the first time Esquire has made such a request of its online readership. The 10,000-word Luke Dittrich story — about a neurosurgeon named Dr. Eben Alexander who wrote a bestselling book about claiming to see God during a weeklong coma — was a perfect peg for the magazine to try a fee, editor-in-chief David Granger told Ad Week.
… Read more
“We spend a huge amount of time and effort and money on chasing a story like this,” he said.