In an interview from Austin, Texas, Peter Kafka asked Jimmy Kimmel about his hoax videos, like the Sochi wolf and the twerking disaster video. "I’ve heard people suggest that these will get harder for you to do, because people will catch on. But it seems like you can do them forever," Kafka asks him. The TV host replies:
As long as people want to be the first one to post something, to get people to click through, it will be easy. If people start evaluating material, it will make it more difficult. [Laughs]. But I don’t see that happening. I don’t see us headed in that direction.Kafka asks him if he's "trying to comment on the media." Kimmel replies: "I leave those comments for others to make." At the 2012 White House Correspondents Dinner, Kimmel did in fact make some comments about the media, cracking jokes about Rupert Murdoch, CNN and Keith Olbermann.