Pierre Omidyar has issues. Several problems, actually.
The billionaire technologist, philanthropist, and publisher is stitching together a strategy for his weeks-old First Look Media group, and he’s grappling with some essential questions:
- What’s the focus?
- Will First Look be one big brand, or a confederacy of brands?
- Will it serve a mass audience, or a niche audience?
- Will it be “problem-pointers,” or problem solvers?
- Can its journalism innovation match its technology innovation?
First Look Media launched in February with The Intercept, featuring Glenn Greenwald, who, while working for The Guardian last year, was the first to report on the National Security Agency’s far-reaching surveillance program. Greenwald practices what he calls “adversary journalism.”
The hiring of Greenwald has framed the public’s view of First Look.… Read more