What’s the point of Instagram if it doesn’t drive traffic?
This is one of the most common questions I hear from journalists tasked with growing their newsroom’s social media presence. It’s also a question I recently faced as I made the case for Poynter’s newly launched Instagram account.
It’s a fair point: when you’re strapped for resources, how do you determine whether a social network like Instagram is worth your time? And, if you do decide to create an account, how do you prove that it’s successful?
Just this week, The New York Times announced the launch of the paper’s primary account on Instagram, @NYTimes. The feed, as described in a Times’ press release, is designed to reach new audiences and boost brand awareness. Read more