At the dawn of 2015, I made a New Year’s resolution. I vowed to try to rely less on email and actually use the good old-fashioned phone to reach out to public relations people on my various beats. Even if I didn’t have anything on the agenda, I planned to dial someone’s number just to see what was going on.
You know, how’s the family? What’s the latest at your place?
Of course, New Year’s resolutions never stick. So along with my vow to read more and eat less, I haven’t come close to calling PR folks as much as I had hoped.
I make that admission to show that I am just as guilty as anyone in being part of a horrible trend in media: Journalists and PR people have forgotten how to use the phone. Read more