ADVERTISEMENT

Innovation

NEWS

Omidyar's First Look Media looking to find its focus, target an audience

Pierre Omidyar has issues. Several problems, actually. The billionaire technologist, philanthropist, and publisher is stitching together a strategy for his weeks-old First Look Media group, and he’s grappling with some essential questions: What’s the focus? Will First Look be one big brand, or a confederacy of brands? Will it serve a mass audience, or a niche audience? Will it … Read More
NEWS

Building a creative news environment can be a matter of routine

Newsroom managers have always needed to be good jugglers. When someone asked how I was doing, I often answered: “I’ve got a lot of balls in the air — and I’m trying not to let too many of them land on my head.” But listen to managers talk today about their daily challenges, and the juggling metaphor no longer feels … Read More
ADVERTISEMENT