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4 lessons from Reveal's serialized Instagram investigation

One week ago, Reveal from the Center of Investigative Reporting started telling a serialized investigation in a whole new way — on Instagram. The experiment with social-first storytelling had some big successes, racking up 706 likes and prompting more than a 50 percent growth in Reveal's followers (as of Monday, Reveal had 2,563 followers. It … Read More
NEWS

As Instagram launches a Snapchat competitor, publishers prepare to experiment

Instagram announced today the launch of Instagram Stories, a familiar-sounding product whose name and functionality echo one of Snapchat's central features. Habitual users of Snapchat will recognize the basic tenets of Instagram Stories: It allows users to publish a here-today-gone-tomorrow story comprised of photos and videos that can be shared within a 24-hour period (The Verge's Casey Newton has … Read More
NEWS

Instagram debuts discover for Web, which can help publishers find user-generated content

The first half of 2015 saw some high-profile uses of Instagram from news organizations. In April, Time magazine gave the cover treatment to an Instagram photo from 26-year-old amateur photographer Devin Allen. In February, The Associated Press busted the high-rolling, photogenic Illinois Rep. Aaron Schock by zeroing in on images of his excursions uploaded to the social service. Read More
NEWS

110 photojournalists run National Geographic's Instagram account

Three years ago, National Geographic started an Instagram feed. Now, it has close to 7,000 images, more than 19 million followers and recently reached its billionth like. But guess who's running the account? Not a social media manager, not an editor, not someone from marketing. It's the photojournalists — 110 of them. They each have the password. Read More
NEWS

New study finds millennials are strong news consumers, but take an indirect path

Millennials are getting a bad rap as a newsless and disengaged generation, according to a new study of their news habits. But print newspapers and digital home pages are not their main way of finding what they are looking for. Rather social media and search are the two top avenues for finding news, according to a report released today … Read More
NEWS

5 ways newsrooms can make the most of Instagram

A selection of photos from Poynter's Instagram feed (@poynter_institute) What’s the point of Instagram if it doesn’t drive traffic? This is one of the most common questions I hear from journalists tasked with growing their newsroom’s social media presence. It’s also a question I recently faced as I made the case for Poynter’s newly launched … Read More
NEWS

The New York Times launches main Instagram account

The New York Times The first photo published on The New York Times' main Instagram account. The New York Times Monday launched a primary account on the popular photo sharing network Instagram, the latest effort by the paper's audience development team to make New York Times journalism more visible on social media. The account, @nytimes, joins several sister … Read More
NEWS

Instagrammer: ‘I am very happy my photo was selected’

Thursday’s post about The New York Times’ audience-submitted Instagram front page created quite a debate among journalists about the rules and ethics of user-generated content. Many of the answers to those questions – how copyright works when a user tags a photo on Instagram, for example – are unclear and deserve future examination. Right now, though, I want to … Read More
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