In December, The New York Times Company launched an Instagram account, @MyNYTimes, which features images of the company’s many printed products. According to a press release:
The New York Times has launched #MyNYTimes on Instagram, a campaign created to celebrate The Times in print by creating, collecting and sharing beautiful and compelling imagery of The New York Times and International New York Times newspapers, The New York Times Magazine, T Magazine and other Times books and print publications.
The account has 1,234 followers so far. The curated images include those promoting content from the Times, as well as user images of their own newspapers, usually with fancy coffee but fruit and dogs also make cameos. Here are a few, which all evoke a slow Sunday kind of vibe: